Courtesy of DoneGood

While Thanksgiving is meant to celebrate all we have to be grateful for, it's also the unofficial kick-off to the holiday shopping season. Last year, Americans spent about $1 trillion on gifts. What if we all used that purchasing power to support companies that reduce inequality, alleviate poverty, fight climate change, and help make the world better?

Between Black Friday and Cyber Monday, the coming days will have spending on everyone's brains. But in an effort to promote the companies doing good for the world, DoneGood founder Cullen Schwarz created Shop for Good Sunday (which falls on December 1 this year.)

Dubbed the "Alternate Black Friday," Shop for Good Sunday is dedicated to encouraging people to shop brands that do good for people and the planet. It also serves as a reminder to support local businesses making a positive impact in their communities.

While Shop for Good Sunday technically falls on a single day, this year, participating ethical and sustainable brands are running discounts for the whole week prior.

Where you invest your dollars matters, and there's great potential to put that money to good use if you know how. Check out these six brands that sell amazing products while also making a positive impact on the world. You'll not only be getting your loved ones meaningful gifts, but also making the world a brighter place along the way.

Isn't that what the holidays are really about?

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