Parents have spent hundreds of millions of dollars on Doc McStuffins toys. Here's why they're glad.

For a whole lot of little kids, Doc McStuffins is a role model.

Photo by Wilton Taylor/Flickr.


For those of you out of the loop, "Doc McStuffins" is a Disney Junior program that features a 6-year-old girl as the titular "Doc" whose mom is a doctor and whose dad is a stay-at-home parent.

Doc McStuffins wants to follow in her mom's footsteps and be a doctor when she grows up, so she's getting her practice by taking care of her dolls and stuffed animals, which come to life when she's alone with them. You know, as toys do.

What makes Doc McStuffins stand out for many is the fact that she's black.

For parents who are working hard to instill a strong self-esteem and a sense of pride in their black daughters, Doc McStuffins is particularly important.

I'm a white (adoptive) parent of a black daughter, and I was overjoyed when Doc McStuffins came out. My daughter loved it, and I loved that she was able to relate to a character who looked like her. It's also important for kids of all colors to see diversity in media so that diversity becomes the norm for everyone.

Recently Jamilah Lemieux shared photos of her daughter, who is a Doc McStuffins fan, on Twitter and encouraged others to share pictures of their kids with the hashtag #thankyouDocMcStuffins.


After retweeting a New York Times article from July 2014 that noted sales of $500 million in the preceding year and sharing a photo of her daughter with a cart full of Doc McStuffins toys, Lemieux decided to start the hashtag.



"I love Doc McStuffins!" Lemieux, who is a writer, the senior digital editor for Ebony, and a feminist, told Upworthy. "We covered the launch of the show at EBONY.com a few years ago and I am so happy to see what a huge phenomenon it has become."

Diverse representation in media matters.

I asked Lemieux about diversity in media and toys and she told me that it's important to her because "as a parent, it is a real struggle to find toys and TV shows/movies that look like my daughter, but it is incredibly important to see herself reflected as the norm in media. I work hard to surround her with diverse and positive images of her culture in order to bolster her self-esteem and racial self-identity."

Here are some of the responses Lemieux received on Twitter:

(Get ready for some more super-cute kids!)



And when it comes to diverse representation, "Doc McStuffins" is multi-dimensional.

"Doc McStuffins is a real feminist show!" Lemieux told Upworthy. "Her mother is a doctor, her dad seems to be a stay-at-home parent, at least part time. Doc has diverse interests, particularly in STEM. The show teaches character values, while also presenting science careers as attainable to children of all genders."



True

Nicole Abate, a Registered Medical-Surgical Nurse living in New Mexico, starts her workday around 5:00 a.m. During her 20-minute drive to work, she gets to watch the sun rise over the Sandia Mountains as she sips her coffee.

"It's one of my favorite things to do," said Nurse Abate. "A lot of us need a little calm before the storm."

Nicole | Heroes Behind the Masks Presented by CeraVe youtu.be

In March 2020, after a fairly quiet start to the year, Nurse Abate's unit became the official COVID unit for her hospital. "It went full force after that," she says. Abate was afraid, overwhelmed with uncertainty, never knowing what was next on the wild roller coaster in this new territory, "just when you think ...we know exactly what we're doing, boom, something else hits so you adapt… that's part of nursing too." Abate faced her responsibilities courageously and with grace, as she always does, making life a little better for patients and their families "Thank you for taking care of my father," reads one recent letter from a patient's family. "You were kind, attentive and strong and we are truly grateful."

Keep Reading Show less
Canva

As millions of Americans have raced to receive the COVID-19 vaccine, millions of others have held back. Vaccine hesitancy is nothing new, of course, especially with new vaccines, but the information people use to weigh their decisions matters greatly. When choices based on flat-out wrong information can literally kill people, it's vital that we fight disinformation every which way we can.

Researchers at the Center for Countering Digital Hate, a not-for-profit non-governmental organization dedicated to disrupting online hate and misinformation, and the group Anti-Vax Watch performed an analysis of social media posts that included false claims about the COVID-19 vaccines between February 1 and March 16, 2021. Of the disinformation content posted or shared more than 800,000 times, nearly two-thirds could be traced back to just 12 individuals. On Facebook alone, 73% of the false vaccine claims originated from those 12 people.

Dubbed the "Disinformation Dozen," these 12 anti-vaxxers have an outsized influence on social media. According to the CCDH, anti-vaccine accounts have a reach of more than 59 million people. And most of them have been spreading disinformation with impunity.

Keep Reading Show less
True

Nicole Abate, a Registered Medical-Surgical Nurse living in New Mexico, starts her workday around 5:00 a.m. During her 20-minute drive to work, she gets to watch the sun rise over the Sandia Mountains as she sips her coffee.

"It's one of my favorite things to do," said Nurse Abate. "A lot of us need a little calm before the storm."

Nicole | Heroes Behind the Masks Presented by CeraVe youtu.be

In March 2020, after a fairly quiet start to the year, Nurse Abate's unit became the official COVID unit for her hospital. "It went full force after that," she says. Abate was afraid, overwhelmed with uncertainty, never knowing what was next on the wild roller coaster in this new territory, "just when you think ...we know exactly what we're doing, boom, something else hits so you adapt… that's part of nursing too." Abate faced her responsibilities courageously and with grace, as she always does, making life a little better for patients and their families "Thank you for taking care of my father," reads one recent letter from a patient's family. "You were kind, attentive and strong and we are truly grateful."

Keep Reading Show less