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A guy with a twisted sense of humor explains how your brain is quicker to judge than your eyes.

You know that saying, "You never get a second chance to make a first impression?" It's true enough, cliché as it may be. But whether we can make a good first impression isn't quite as within our control as we may think.

A guy with a twisted sense of humor explains how your brain is quicker to judge than your eyes.

This article originally appeared on 10.18.14


William Haynes wants to talk to you about your brain.

He's a comedian for SourceFed, and he's got kind of a strange, dark sense of humor.


See what I mean?


So when he was invited to host an episode of Discovery's "DNews" about the science of first impressions, we knew it was going to be awesome.

Here's what he had to say.

Your brain can decide how trustworthy a person is just by getting a split-second look at their face.

GIFs from "DNews."

Researchers, in a study published in the Journal of Neuroscience, found that our brains help us form all kinds of spontaneous judgments of people that we may not even be aware of, including whether we can trust them.

It's all thanks to the amygdala, the walnut-shaped area of the brain that helps us process strong emotions.

In the study, two groups of participants were analyzed. The first group was asked to rate how much they trusted certain people by looking at their faces while the researchers measured activity in the amygdala. Simple enough.

The second group was asked to lay inside an MRI machine while faces flashed on a screen in front of them. But here's the catch: The faces appeared and disappeared so quickly that the people in this group couldn't even really see them.

Here's what the study found.

Regardless of whether you get a long look at someone's face or only a glance, your amygdala lights up like crazy.

What's even cooler is that participants in the study pretty much agreed on which faces were trustworthy and which ones weren't.

There were certain traits that stood out as shady, like furrowed eyebrows and shallow cheekbones, in particular.

This only begins to scratch the surface of the super-awesome science behind first impressions.

Did you know that a person's voice can have a similar effect on perception, even in small doses?

After testing a group of 64 people, researchers in Scotland found that participants were consistently able to agree on which personality traits corresponded to which voices they heard — based solely on hearing them speak the word "hello."

The biggest remaining question is whether these snap judgments have a measurable impact on our behavior.

A study by Nalini Ambady and Robert Rosenthal found something pretty interesting.

According to Lifehacker, the two compared "the ratings given to college professors by classes at the end of the semester with ratings that another group of students gave the same professors based only on three ten-second silent video clips shown prior to any actual lectures."

The two groups mostly agreed on how much they liked the professors, indicating that, just maybe, first impressions really do matter.

Watch the full episode of "DNews" to learn more about cool brain stuff and catch William Haynes' killer one-liners.

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When Sue Hoppin was in college, she met the man she was going to marry. "I was attending the University of Denver, and he was at the Air Force Academy," she says. "My dad had also attended the University of Denver and warned me not to date those flyboys from the Springs."

"He didn't say anything about marrying one of them," she says. And so began her life as a military spouse.

The life brings some real advantages, like opportunities to live abroad — her family got to live all around the US, Japan, and Germany — but it also comes with some downsides, like having to put your spouse's career over your own goals.

"Though we choose to marry someone in the military, we had career goals before we got married, and those didn't just disappear."

Career aspirations become more difficult to achieve, and progress comes with lots of starts and stops. After experiencing these unique challenges firsthand, Sue founded an organization to help other military spouses in similar situations.

Sue had gotten a degree in international relations because she wanted to pursue a career in diplomacy, but for fourteen years she wasn't able to make any headway — not until they moved back to the DC area. "Eighteen months later, many rejections later, it became apparent that this was going to be more challenging than I could ever imagine," she says.

Eighteen months is halfway through a typical assignment, and by then, most spouses are looking for their next assignment. "If I couldn't find a job in my own 'hometown' with multiple degrees and a great network, this didn't bode well for other military spouses," she says.

She's not wrong. Military spouses spend most of their lives moving with their partners, which means they're often far from family and other support networks. When they do find a job, they often make less than their civilian counterparts — and they're more likely to experience underemployment or unemployment. In fact, on some deployments, spouses are not even allowed to work.

Before the pandemic, military spouse unemployment was 22%. Since the pandemic, it's expected to rise to 35%.

Sue eventually found a job working at a military-focused nonprofit, and it helped her get the experience she needed to create her own dedicated military spouse program. She wrote a book and started saving up enough money to start the National Military Spouse Network (NMSN), which she founded in 2010 as the first organization of its kind.

"I founded the NMSN to help professional military spouses develop flexible careers they could perform from any location."

"Over the years, the program has expanded to include a free digital magazine, professional development events, drafting annual White Papers and organizing national and local advocacy to address the issues of most concern to the professional military spouse community," she says.

Not only was NMSN's mission important to Sue on a personal level she also saw it as part of something bigger than herself.

"Gone are the days when families can thrive on one salary. Like everyone else, most military families rely on two salaries to make ends meet. If a military spouse wants or needs to work, they should be able to," she says.

"When less than one percent of our population serves in the military," she continues, "we need to be able to not only recruit the best and the brightest but also retain them."

"We lose out as a nation when service members leave the force because their spouse is unable to find employment. We see it as a national security issue."

"The NMSN team has worked tirelessly to jumpstart the discussion and keep the challenges affecting military spouses top of mind. We have elevated the conversation to Congress and the White House," she continues. "I'm so proud of the fact that corporations, the government, and the general public are increasingly interested in the issues affecting military spouses and recognizing the employment roadblocks they unfairly have faced."

"We have collectively made other people care, and in doing so, we elevated the issues of military spouse unemployment to a national and global level," she adds. "In the process, we've also empowered military spouses to advocate for themselves and our community so that military spouse employment issues can continue to remain at the forefront."

Not only has NMSN become a sought-after leader in the military spouse employment space, but Sue has also seen the career she dreamed of materializing for herself. She was recently invited to participate in the public re-launch of Joining Forces, a White House initiative supporting military and veteran families, with First Lady Dr. Jill Biden.

She has also had two of her recommendations for practical solutions introduced into legislation just this year. She was the first in the Air Force community to show leadership the power of social media to reach both their airmen and their military families.

That is why Sue is one of Tory Burch's "Empowered Women" this year. The $5,000 donation will be going to The Madeira School, a school that Sue herself attended when she was in high school because, she says, "the lessons I learned there as a student pretty much set the tone for my personal and professional life. It's so meaningful to know that the donation will go towards making a Madeira education more accessible to those who may not otherwise be able to afford it and providing them with a life-changing opportunity."

Most military children will move one to three times during high school so having a continuous four-year experience at one high school can be an important gift. After traveling for much of her formative years, Sue attended Madeira and found herself "in an environment that fostered confidence and empowerment. As young women, we were expected to have a voice and advocate not just for ourselves, but for those around us."

To learn more about Tory Burch and Upworthy's Empowered Women program visit https://www.toryburch.com/empoweredwomen/. Nominate an inspiring woman in your community today!

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