5 breast cancer organizations to check out before you buy anything with a pink ribbon on it.
Every two minutes, a woman is diagnosed with breast cancer in the United States.
It is the second-most common-cancer worldwide, and there are over 2.8 million breast cancer survivors in the United States alone.
Photo by Rana Sajid Hussain/Pacific Press/LightRocket via Getty Images.
With numbers like that, it makes sense that when we are shopping for groceries, we would buy the box of cereal with a pink ribbon on it rather than the one without. Part of our purchase goes to finding a cure for breast cancer, right? Or to supporting survivors and their families? Or to educating about breast cancer prevention and recovery?
Not always. For many companies, stamping a package with a pink ribbon just means that they're “raising awareness" — and that pink ribbon is rarely accompanied by any facts or figures to actually educate the public.
Photo by Stacy Revere/Getty Images.
While organizations like Susan G. Komen for the Cure and the Avon Foundation are painting the country pink this Halloween season, some people are pushing them to do better and are raising public awareness of a different problem. On Oct. 7, the Better Business Bureau of Greater Houston and South Texas issued a notice to consumers to “be on alert for 'pinkwashing' and breast cancer charity scams."
Pinkwashing is what happens when your grocery store aisles and football jerseys suddenly turn pink for a month in the name of “supporting breast cancer awareness."
Technically speaking, yes, people are more “aware" of breast cancer as a result.
Those pink ribbons are pretty conspicuous. They also aren't trademarked (although the Komen Foundation has trademarked their own version of the pink ribbon), so pretty much any company can put a ribbon on a package and call it a day without actually having to give any money or do anything about breast cancer.
It sometimes feels like awareness organizations care more about the body parts and less about the actual people living with cancer.
Those awareness campaigns rarely include any information other than the obvious: Breast cancer exists, and it's scary. And while some campaigns are just empty promises of awareness, others are also fairly short-sighted.
With campaigns like “Save the Tatas" and “I Love Boobies" implying that the breasts are more important than the people attached to them, it sometimes feels like awareness organizations care more about the body parts and less about the actual people living with cancer.
Photo by Kevin C. Cox/Getty Images.
Finding a cure, building survivor support networks, and raising awareness about early detection are all admirable goals.
Donating directly to an organization helps ensure that more of your donation goes toward breast-cancer-related research and support programs. But not all organizations use their funds the same way. A portion of donations always go toward company overhead — and that's OK. Nonprofits need to pay their staff members and pay the rent on their buildings.
But figuring out where to direct your donations dollars and support to make sure they're actually being used wisely is sometimes a lot harder than it should be.
Here's a list of five organizations other than Komen or Avon that you might want to support this Breast Cancer Awareness Month:
1. Breast Cancer Research Foundation
The Breast Cancer Research Foundation believes that to achieve a world without breast cancer, we need to fund research to understand how cancer works, how to prevent it, and how to cure it. Of all money donated, 88% goes directly toward research, and only 3% goes toward awareness programming. They're still pinking out this October, but you can rest easier knowing that your dollars are funding scientists across the globe. And this month, a donor is matching all gifts to the BCRF — up to $50,000 total.
2. Sisters Network Inc.
Sisters Network Inc. is dedicated to educating about the impact that breast cancer has on black communities. Black women experience the highest breast cancer mortality rates, and breast cancer is the second-highest cause of death among black women — behind only lung cancer. Sisters Network Inc. provides financial assistance for medical-related lodging, prosthesis, copays, and office visits. They also lead educational initiatives targeted toward young women.
3. Dana-Farber Cancer Institute
The Susan F. Smith Center for Women's Cancers at the Dana-Farber Cancer Institute provides medical services for breast cancer patients, including treatment therapies, reconstructive surgeries, diagnostics, and customized treatment plans. Although their breast-cancer-related services are housed in their Center for Women's Cancers, they have a program dedicated to supporting and treating men with breast cancer.
4. Breast Cancer Fund
The Breast Cancer Fund is working to connect the dots between breast cancer and environmental factors that cause breast cancer. They educate about chemicals in food, packaging, and cosmetics that may be linked to breast cancer. You won't find a splash of pink on their website because BCF believes that we are all plenty aware of breast cancer and it's time to work on taking action.
5. Living Beyond Breast Cancer
Living Beyond Breast Cancer builds connections between people who have been affected by breast cancer. It's based in Pennsylvania, but they work nationwide. And Healthline listed their blog as one of the best breast cancer blogs of 2014. Their online resources include webinars, help chat lines, writing workshops, and live-stream panels, so anyone can access support services — regardless of where they live.
Breast cancer survivors deserve more than pretty pink ribbons — they deserve real hope, strong support systems, and accessible medical care.
So while we're painting our towns pink this Breast Cancer Awareness Month, let's make sure that we're also supporting organizations that are spreading real knowledge and working directly with those affected.
If none of these organizations struck your fancy, visit Charity Navigator to find your own.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."