5 breast cancer organizations to check out before you buy anything with a pink ribbon on it.

Every two minutes, a woman is diagnosed with breast cancer in the United States.

It is the second-most common-cancer worldwide, and there are over 2.8 million breast cancer survivors in the United States alone.


Photo by Rana Sajid Hussain/Pacific Press/LightRocket via Getty Images.

With numbers like that, it makes sense that when we are shopping for groceries, we would buy the box of cereal with a pink ribbon on it rather than the one without. Part of our purchase goes to finding a cure for breast cancer, right? Or to supporting survivors and their families? Or to educating about breast cancer prevention and recovery?

Not always. For many companies, stamping a package with a pink ribbon just means that they're “raising awareness" — and that pink ribbon is rarely accompanied by any facts or figures to actually educate the public.

Photo by Stacy Revere/Getty Images.

While organizations like Susan G. Komen for the Cure and the Avon Foundation are painting the country pink this Halloween season, some people are pushing them to do better and are raising public awareness of a different problem. On Oct. 7, the Better Business Bureau of Greater Houston and South Texas issued a notice to consumers to “be on alert for 'pinkwashing' and breast cancer charity scams."

Pinkwashing is what happens when your grocery store aisles and football jerseys suddenly turn pink for a month in the name of “supporting breast cancer awareness."

Technically speaking, yes, people are more “aware" of breast cancer as a result.

Those pink ribbons are pretty conspicuous. They also aren't trademarked (although the Komen Foundation has trademarked their own version of the pink ribbon), so pretty much any company can put a ribbon on a package and call it a day without actually having to give any money or do anything about breast cancer.

It sometimes feels like awareness organizations care more about the body parts and less about the actual people living with cancer.

Those awareness campaigns rarely include any information other than the obvious: Breast cancer exists, and it's scary. And while some campaigns are just empty promises of awareness, others are also fairly short-sighted.

With campaigns like “Save the Tatas" and “I Love Boobies" implying that the breasts are more important than the people attached to them, it sometimes feels like awareness organizations care more about the body parts and less about the actual people living with cancer.

Photo by Kevin C. Cox/Getty Images.

Finding a cure, building survivor support networks, and raising awareness about early detection are all admirable goals.

Donating directly to an organization helps ensure that more of your donation goes toward breast-cancer-related research and support programs. But not all organizations use their funds the same way. A portion of donations always go toward company overhead — and that's OK. Nonprofits need to pay their staff members and pay the rent on their buildings.

But figuring out where to direct your donations dollars and support to make sure they're actually being used wisely is sometimes a lot harder than it should be.

Here's a list of five organizations other than Komen or Avon that you might want to support this Breast Cancer Awareness Month:

1. Breast Cancer Research Foundation

The Breast Cancer Research Foundation believes that to achieve a world without breast cancer, we need to fund research to understand how cancer works, how to prevent it, and how to cure it. Of all money donated, 88% goes directly toward research, and only 3% goes toward awareness programming. They're still pinking out this October, but you can rest easier knowing that your dollars are funding scientists across the globe. And this month, a donor is matching all gifts to the BCRF — up to $50,000 total.

2. Sisters Network Inc.

Sisters Network Inc. is dedicated to educating about the impact that breast cancer has on black communities. Black women experience the highest breast cancer mortality rates, and breast cancer is the second-highest cause of death among black women — behind only lung cancer. Sisters Network Inc. provides financial assistance for medical-related lodging, prosthesis, copays, and office visits. They also lead educational initiatives targeted toward young women.

3. Dana-Farber Cancer Institute

The Susan F. Smith Center for Women's Cancers at the Dana-Farber Cancer Institute provides medical services for breast cancer patients, including treatment therapies, reconstructive surgeries, diagnostics, and customized treatment plans. Although their breast-cancer-related services are housed in their Center for Women's Cancers, they have a program dedicated to supporting and treating men with breast cancer.

4. Breast Cancer Fund

The Breast Cancer Fund is working to connect the dots between breast cancer and environmental factors that cause breast cancer. They educate about chemicals in food, packaging, and cosmetics that may be linked to breast cancer. You won't find a splash of pink on their website because BCF believes that we are all plenty aware of breast cancer and it's time to work on taking action.

5. Living Beyond Breast Cancer

Living Beyond Breast Cancer builds connections between people who have been affected by breast cancer. It's based in Pennsylvania, but they work nationwide. And Healthline listed their blog as one of the best breast cancer blogs of 2014. Their online resources include webinars, help chat lines, writing workshops, and live-stream panels, so anyone can access support services — regardless of where they live.

Breast cancer survivors deserve more than pretty pink ribbons — they deserve real hope, strong support systems, and accessible medical care.

So while we're painting our towns pink this Breast Cancer Awareness Month, let's make sure that we're also supporting organizations that are spreading real knowledge and working directly with those affected.

If none of these organizations struck your fancy, visit Charity Navigator to find your own.

Images courtesy of Mark Storhaug & Kaiya Bates

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The experiences we have at school tend to stay with us throughout our lives. It's an impactful time where small acts of kindness, encouragement, and inspiration go a long way.

Schools, classrooms, and teachers that are welcoming and inclusive support students' development and help set them up for a positive and engaging path in life.

Here are three of our favorite everyday actions that are spreading kindness on campus in a big way:

Image courtesy of Mark Storhaug

1. Pickleball to Get Fifth Graders Moving

Mark Storhaug is a 5th grade teacher at Kingsley Elementary in Los Angeles, who wants to use pickleball to get his students "moving on the playground again after 15 months of being Zombies learning at home."

Pickleball is a paddle ball sport that mixes elements of badminton, table tennis, and tennis, where two or four players use solid paddles to hit a perforated plastic ball over a net. It's as simple as that.

Kingsley Elementary is in a low-income neighborhood where outdoor spaces where kids can move around are minimal. Mark's goal is to get two or three pickleball courts set up in the schoolyard and have kids join in on what's quickly becoming a national craze. Mark hopes that pickleball will promote movement and teamwork for all his students. He aims to take advantage of the 20-minute physical education time allotted each day to introduce the game to his students.

Help Mark get his students outside, exercising, learning to cooperate, and having fun by donating to his GoFundMe.

Image courtesy of Kaiya Bates

2. Staying C.A.L.M: Regulation Kits for Kids

According to the WHO around 280 million people worldwide suffer from depression. In the US, 1 in 5 adults experience mental illness and 1 in 20 experience severe mental illness, according to the National Alliance on Mental Illness.

Kaiya Bates, who was recently crowned Miss Tri-Cities Outstanding Teen for 2022, is one of those people, and has endured severe anxiety, depression, and selective mutism for most of her life.

Through her GoFundMe, Kaiya aims to use her "knowledge to inspire and help others through their mental health journey and to spread positive and factual awareness."

She's put together regulation kits (that she's used herself) for teachers to use with students who are experiencing stress and anxiety. Each "CALM-ing" kit includes a two-minute timer, fidget toolboxes, storage crates, breathing spheres, art supplies and more.

Kaiya's GoFundMe goal is to send a kit to every teacher in every school in the Pasco School District in Washington where she lives.

To help Kaiya achieve her goal, visit Staying C.A.L.M: Regulation Kits for Kids.

Image courtesy of Julie Tarman

3. Library for a high school heritage Spanish class

Julie Tarman is a high school Spanish teacher in Sacramento, California, who hopes to raise enough money to create a Spanish language class library.

The school is in a low-income area, and although her students come from Spanish-speaking homes, they need help building their fluency, confidence, and vocabulary through reading Spanish language books that will actually interest them.

Julie believes that creating a library that affirms her students' cultural heritage will allow them to discover the joy of reading, learn new things about the world, and be supported in their academic futures.

To support Julie's GoFundMe, visit Library for a high school heritage Spanish class.

Do YOU have an idea for a fundraiser that could make a difference? Upworthy and GoFundMe are celebrating ideas that make the world a better, kinder place. Visit upworthy.com/kindness to join the largest collaboration for human kindness in history and start your own GoFundMe.

Image is a representation of the grandfather, not the anonymous subject of the story.

Eight years a go, a grandfather in Michigan wrote a powerful letter to his daughter after she kicked out her son out of the house for being gay. It's so perfectly written that it crops up on social media every so often.

The letter is beautiful because it's written by a man who may not be with the times, but his heart is in the right place.

It first appeared on the Facebook page FCKH8 and a representative told Gawker that the letter was given to them by Chad, the 16-year-old boy referenced in the letter.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."