+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
Identity

Victoria's Secret responds to viral song that's critical of how it caters to body stereotypes

One song could literally change how Victoria's Secret does business.

Victoria Secret; Victoria Secret song; body positivity
commons.wikimedia.org

Victoria's Secret responds to viral song.

By now you may have heard the song "Victoria's Secret" by Jax, who wrote the song for a young teen girl she babysits after the girl tried on bathing suits at the famous clothing store chain.

The teen's experience was less than ideal, as she was brought to tears over mean comments about her body from other girls. In response, Jax quickly cranked out a song about what she considers the potential self-esteem harm caused by the lingerie giant and uploaded it to TikTok where it went crazy viral with more than 39 million views. It has become such a cultural phenomenon, that it even crossed over from TikTok to the Billboard charts. So, it's no surprise that the song caught the attention of Victoria's Secret PINK CEO Amy Hauk.

Girls and women have been perusing the racks of Victoria's Secret for decades. The yearly fashion show that depicted tall, thin models donning enormous angel wings was something to look forward to for millions of people. But for others, it was a reminder that their body type didn't fit the mold of what was deemed "beautiful" by one company's standards. That insecurity-inducing impact in advertising is exactly what the song is about and why it resonated with so many people online.

Recreation of Victoria's Secret's letter

Canva

The virility of the catchy summer bop is what catapulted the song to the attention of Hauk, who then reached out to Jax about finding a way to be more inclusive. In response, Jax turned to her 11 million followers to encourage them to put their suggestions in her comments.

Jax said in the video, "I don't feel comfortable speaking on behalf of an entire generation in a manipulative, non-inclusive marketing culture." The songwriter went on to say, "Since Victoria's Secret is paying attention to my account, I'm asking anyone who feels like they never had a voice, or ever had a say in the matter to comment on this video." She tells her followers to let the company know what they "need to feel safe and represented, and comfortable and beautiful in today's society."

The women did not disappoint. They came in, flooding Jax's comments section with suggestions on what they'd like to see. Shoelover99 commented, "We want REAL WOMEN! scars, stretch marks, tattoos, we want ALL WOMEN to feel beautiful in the product & with size inclusive."

TikTok user Heysquirrelfriend said, "How about the "older" ladies in the world? We like to feel loved and accepted too! Because our age is over 50 doesn't mean we don't feel young inside."

The overall comments section was filled with women asking for inclusivity in sizes. I'm not sure if it's Jax's song, the comments section or something that has been in the works, but a press release went out announcing more inclusive bra sizes by partnering with Elomi, an inclusive lingerie company. It includes band sizes from 34 to 46 and cups from DD to O. With this very new development, it certainly seems as if the brand is paying attention to the desires of the people wearing its products. Women everywhere are hoping the new blip of inclusivity from the brand isn't short-lived.

From Your Site Articles
victoria's secret
Badge
Acuvue
Acuvue
Sponsored

ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

True

If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3

Keep ReadingShow less
social media
Joy

18-year-old took her college savings and bought the restaurant where she was a dishwasher

Samantha Frye, the newest owner of Rosalie's restaurant, is proving there's more than one way to invest in your future.

Canva

There are many way to invest in your future

Eighteen year old Samantha Frye has traded college life for entrepreneurship, and she has no regrets.

Frye began working at Rosalie's Restaurant in Strasburg, Ohio at 16 as a dishwasher, working up the ranks as a kitchen prep, server, then line cook. All while working a second job, sometimes third job.

After graduating high school, Frye started college at Ohio State with plans of studying business or environmental engineering. But when she came back to work a shift at Rosalie’s for winter break, an opportunity arose—the owners had planned to sell the restaurant.
Keep ReadingShow less
college
Pop Culture

Man rewatches shows from his childhood and his recaps of the bonkers storylines are priceless

Rob Anderson's hilarious recaps of shows like "Mighty Ducks," "Beethoven," and "7th Heaven" might make you wonder how they got made in the first place.

@hearthrobert/TikTok

These plots makes zero sense.

While there are no doubt some timeless classics from our childhood that remain every bit as amazing as we remember, many are straight-up cringey upon a later viewing. Really, it’s to be expected as societal viewpoints change…sort of a marker of how far we’ve collectively come.

And so, what do we do with these problematic pieces of old-school pop culture? Well, we can certainly update them to better reflect a more modern attitude, but that also comes with a set of potential problems. Or we could simply never watch them again. Certainly an option given all the content out there. But then we might miss an opportunity to better understand what seemed to work for the mainstream then, and why it doesn’t work now.

And then there’s the third option—allow ourselves to be entertained by their cringiness.

That’s certainly the route taken by Rob Anderson. Over on TikTok, Anderson has taken ultra-popular movies and television shows from his childhood and given them hilarious recaps capturing how absurd some of the storylines are.
Keep ReadingShow less
movies
Pop Culture

Man's 'Who Wants to Be a Millionaire' lifeline call to dad is still thrilling 24 years later

This might be the greatest game show moment ever.

@Steve_Perrault/Twitter

Some moments never get old.

On November 19, 1999, a man named John Carpenter made game show history and quite possibly gave us all the greatest game show moment of all time.

Carpenter was a contestant on the very first season of “Who Wants to be a Millionaire” shot in America. Hosted by the late Regis Philbin, the quiz show featured three "lifeline" options to help them with difficult questions, the most popular being able to “Phone-a-Friend.”

Carpenter had impressively not used a single lifeline for any of his questions. That is, until question 15. The million-dollar question, to be exact.

Keep ReadingShow less
video
Joy

Woman decides that she is the love of her life and marries herself at her retirement home

“I said, you know what, I’ve done everything else. Why not?”

KCEN|YouTube

77-year-old woman decides she's the love of her life and marries herself.

We joke about marrying ourselves or a platonic friend if some arbitrary amount of time has passed without a proposal from an imaginary suitor. And sure, some people do wind up marrying a friend in more of a business arrangement, but it's not very common that someone follows through with marrying themselves.

Dorothy "Dottie" Fideli, decided that she was going to break the mold. The 77-year-old sat down and thought about all of the things she had done in life and who was with her the entire time cheering her on. It was an easy answer: herself. She was her biggest cheerleader, the person who always showed up and the love of her life, so Fideli made the plan to marry herself.

On a beautiful May day, friends and family gathered in the O’Bannon Terrace Retirement Community, where Fideli is a resident, to witness the ceremony.

Keep ReadingShow less
love
Joy

12-year-old Texas girl saves her family from carbon monoxide poisoning

She knew something was wrong with her mom and brother, which wound up saving her whole family.

WFAA|YouTube

Fort Worth 12-year-old helps save family from carbon monoxide poisoning.

Carbon monoxide is called a silent killer for a reason. Many people don't realize they're experiencing carbon monoxide poisoning before it's too late. The gas is colorless and odorless and tends to have a sedating effect that causes people to sleep through the fatal poisoning. Having carbon monoxide detectors is one of the most effective ways to identify the gas before it's too late to get out of the house, but not every home has one.

A little girl in Fort Worth, Texas, experienced a terrifying encounter with the deadly gas, but her quick actions saved her entire family. Jaziyah Parker is being held up as a hero after she realized something was wrong with her family members and called for help.

The girl called 911 after she noticed her mom pass out. On the call with the dispatcher, Jaziyah says she thinks her mother has died before explaining that there was something now wrong with her baby brother, who was just 5-months-old.

Keep ReadingShow less
kid hero
Pop Culture

In a touching, unscripted moment, Drew Barrymore rushes to comfort a crying audience member

"Are you okay?"

via Eva Rinaldi/Flickr

Drew Barrymore speaks during the FLOWER Beauty launch at Westfield Parramatta on April 13, 2019, in Sydney, Australia.

Drew Barrymore, 48, has been in the public consciousness since she starred as Gertie in 1982’s mega-blockbuster, “E.T.: The Extra-Terrestrial,” a performance that earned her an Oscar nomination for Best Supporting Actress. So, it makes sense that many people of a certain age feel as if they’ve grown up with her.

Barrymore has consistently starred in hit films and movies that are rewatchable cable-TV staples, such as “Charlie's Angels” (2000), “Never Been Kissed” (1999), “Scream” (1996), “The Wedding Singer” (1998), “50 First Dates” (2004) and “Fever Pitch” (2005).

Now, she’s an even more significant part of people’s lives as the host of “The Drew Barrymore Show,” which runs every weekday on CBS. So far, the show has been a big success, attracting an average of 1.21 million views per show, and ranks as the #4 talk show in syndication. It was recently renewed through the 2024 season.

Keep ReadingShow less
drew barrymore
Trending Stories