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Why Gotye gave up $10 million in ad revenue from his 'Somebody That I Used to Know' video

The humble singer-songwriter's story is a cautionary tale of viral fame.

Gotye's "Somebody That I Used to Know" video has 2.2 billion views on YouTube.

For most musicians, creating a hit song and making it big on the international stage would be living the dream. For Gotye, it turned out to be a bit of a nightmare.

Gotye is the stage name of Wouter "Wally" De Backer, the singer-songwriter behind the 2011 smash hit song, "Somebody That I Used to Know." The music video for the song becoming one of YouTube's most-liked videos, and with 2.2 billion views, the video could have earned over $10 million in ad revenue.

But De Backer has refused to place ads on it, saying, "I'm not interested in selling my music. That's the reason I don't put ads on my YouTube channel, which seems strange to people in today's climate, but that is a decision you can make. I'm like that with all my music."

It was the fame that came with the virality of the song that was the bigger issue for the artist, however. It's a simple enough thing to turn down money, but there's not much you can do to stop a viral wave.


The song took six months to write and produce, and when the video leaked a week before its official release, it quickly caught fire. At first, De Backer was just excited that his song was being played on the radio. Then the virality online took hold and that was also exciting for a while.

From the start, De Backer was grateful for the song's success, but he also managed to stayed simple and humble. He didn't buy anything large or luxurious with the money he made from song sales, being content to drive his old van. And when he was asked what was the best thing that happened in the previous year, he responded, "It probably wouldn't be anything to do with a marker of success of my song or my album. More something like a really great swim I took at Summer's Beach near where I live."

Soon the covers and parodies of the "Somebody That I Used to Know" grew more widespread and the quality of them began to wane, De Backer began to feel "burnt out" on it all. He had no control over people connecting name with whatever they were hearing done to his song, which was frustrating. He started to feel the pressures that come with fame, to have a certain personality or to follow up his huge hit with another huge hit. And he missed feeling like he had a personal connection with his audience, which becomes difficult at a certain scale.

He even began to feel self-conscious about the popularity of the song due to its theme—two people who had broken up and couldn't work out their differences. The fact that so many people were celebrating it so fiercely was uncomfortable for him; he didn't want to be responsible for spreading more angst or bitterness in the world. And then came the "overplayed" and "annoying" era of oversaturation. He even apologized to people for having to hear the song so often because radios wouldn't stop playing it.

Ultimately, he ceased putting out music as a solo artist and focused on making music with his long-time band, The Basics. There is a possibility for another solo Gotye project sometime in the next decade, but he's probably hoping he doesn't end up with a big hit next time around.

Watch SunnyV2 tell the story of Gotye's "one hit wonder" experience and how it impacted his musical career:

It's a cautionary tale for anyone who thinks they want to be famous or wishes they'd have a song go viral. Parts of that experience can be great, but fame isn't always everything it's cracked up to be.

16-year-old Courtney has had to overcome her fair share of health challenges in her life.

The teenager needed a liver transplant a few years ago due to autoimmune hepatitis.

But today she's thriving, according to Children's Healthcare of Atlanta, and her struggles haven't prevented her from loving to "bust a move" on the dance floor.


GIF via Children's Healthcare of Atlanta/YouTube.

Courtney is one of the kids featured in a smile-inducing music video produced by the hospital that's been spreading online.

The video paired several patients up with their doctors so they could dance it out — and have some fun while they're at it.

13-year-old Nina enjoyed boogying down with Dr. Bergsagel. GIF via Children's Healthcare of Atlanta/YouTube.

"We have some of the toughest patients who face battles that many people couldn’t imagine," cardiologist and dancing doc Martha Clabby, M.D., said in a statement provided to Upworthy. "In those tough times, dancing and having fun can be the best medicine for staying positive."

5-year-old Anthony's got some mad rhythm. GIF via Children's Healthcare of Atlanta/YouTube.

"We are here not only to help them heal," Clabby said, "but to celebrate their strength and triumphs.”

The concept for the music video started with a popular TV show.

"I saw 'Dancing with the Stars,' and I realized it would be really cute to have Dancing with the Doctors — that it'd be a really fun experience for our patients," Amanda Wade, a public relations coordinator at the hospital, explained to Upworthy. "It just sort of spiraled from there."

Dr. Clabby partnered up with the smallest dancer, 7-month-old Zainab, who Wade said "might be the happiest baby [she's] ever seen." GIF via Children's Healthcare of Atlanta/YouTube.

The video — which features kids living with various health challenges, from Hodgkin's lymphoma to transplant patients — has racked up an impressive 280,000 views (and counting) since it was shared on Children's Healthcare of Atlanta's Facebook pageearlier this week.

Pageviews and TV shows aside, the video is really meant to do one vital thing: put smiles on the kids' faces.

These patients have been through a lot, Wade explained, and a big part of the hospital staff's job is to keep the blues away. This video is just one way they're making sure to get the job done.

“It’s just so important for kids to be kids," she said.

Watch the "Dancing with the Doctors" music video below:

The band OK Go is out with a new music video, and if you haven't seen it, it's amazing.

Yes, that is two flight attendants spiraling through the air. GIF from OK Go/Facebook.

They're in zero-G! They're not on a green screen and this most definitely isn't CGI. They really did choreograph an entire routine — complete with flying laptops, acrobatic flight attendants, and a storm of colored floating balls — all set to a remarkably catchy song.


But OK Go definitely didn't go to space for this.

OK Go is known for doing some crazy stuff in their videos, like dancing on treadmills or constructing a musical car obstacle course, but even they don't have the wherewithal to blast into space. Instead, their latest video all takes place on a special airplane from S7 airlines in Russia that can simulate zero gravity.

A similar plane in Germany. Image from borsi112/Wikimedia Commons.

How it works: The plane flies in long arcs up and down. At the very top, right as it stops going up and is just starting to fall back down, the passengers can experience what it's like to be in space. It's like how a pop-fly in baseball will sometimes appear to hang in the air for just a second before falling back to Earth.

A lot of people have used this technique before.

In fact, you may have seen it before and not even realized it.

It's been used in movies, such as the weightlessness scenes in "Apollo 13."

GIF from "Apollo 13."

But it has applications beyond the silver screen as well. It's been used to train astronauts, for one thing.

And in 2007, physicist Stephen Hawking got to go for a ride as well!

But the secret behind this production is more than just a special plane. It also took a little video magic.

Here's the rub about making a three-minute video on this plane. Each bout of zero-G only lasts about 20 seconds. After that, the plane needs about five minutes to reset.

And, fun fact, that weight they lose at the top of the arc comes back with a vengeance afterward. Any passengers on the plane will be plastered into their chairs for a few seconds.

So while they were able to film the entire thing in one continuous shot — by pausing their actions for the non-weightless periods and snipping that out of the video — the actual trip took about 45 minutes! You can read more about how they found those amazing flight attendants, how many people it took to do this (a lot), and how many times the crew experienced stomach troubles from the constant up and down (also a lot) on the video's FAQ page.

Or you can just go ahead and indulge in the catchy, pastel awesomeness of OK Go:

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If the whole world was a music video.

This music video from Cut Chemist features images and sounds from around the globe (which all happened on the same day!).