Why Gotye gave up $10 million in ad revenue from his 'Somebody That I Used to Know' video
The humble singer-songwriter's story is a cautionary tale of viral fame.
Gotye's "Somebody That I Used to Know" video has 2.2 billion views on YouTube.
For most musicians, creating a hit song and making it big on the international stage would be living the dream. For Gotye, it turned out to be a bit of a nightmare.
Gotye is the stage name of Wouter "Wally" De Backer, the singer-songwriter behind the 2011 smash hit song, "Somebody That I Used to Know." The music video for the song becoming one of YouTube's most-liked videos, and with 2.2 billion views, the video could have earned over $10 million in ad revenue.
But De Backer has refused to place ads on it, saying, "I'm not interested in selling my music. That's the reason I don't put ads on my YouTube channel, which seems strange to people in today's climate, but that is a decision you can make. I'm like that with all my music."
It was the fame that came with the virality of the song that was the bigger issue for the artist, however. It's a simple enough thing to turn down money, but there's not much you can do to stop a viral wave.
The song took six months to write and produce, and when the video leaked a week before its official release, it quickly caught fire. At first, De Backer was just excited that his song was being played on the radio. Then the virality online took hold and that was also exciting for a while.
From the start, De Backer was grateful for the song's success, but he also managed to stayed simple and humble. He didn't buy anything large or luxurious with the money he made from song sales, being content to drive his old van. And when he was asked what was the best thing that happened in the previous year, he responded, "It probably wouldn't be anything to do with a marker of success of my song or my album. More something like a really great swim I took at Summer's Beach near where I live."
Soon the covers and parodies of the "Somebody That I Used to Know" grew more widespread and the quality of them began to wane, De Backer began to feel "burnt out" on it all. He had no control over people connecting name with whatever they were hearing done to his song, which was frustrating. He started to feel the pressures that come with fame, to have a certain personality or to follow up his huge hit with another huge hit. And he missed feeling like he had a personal connection with his audience, which becomes difficult at a certain scale.
He even began to feel self-conscious about the popularity of the song due to its theme—two people who had broken up and couldn't work out their differences. The fact that so many people were celebrating it so fiercely was uncomfortable for him; he didn't want to be responsible for spreading more angst or bitterness in the world. And then came the "overplayed" and "annoying" era of oversaturation. He even apologized to people for having to hear the song so often because radios wouldn't stop playing it.
Ultimately, he ceased putting out music as a solo artist and focused on making music with his long-time band, The Basics. There is a possibility for another solo Gotye project sometime in the next decade, but he's probably hoping he doesn't end up with a big hit next time around.
Watch SunnyV2 tell the story of Gotye's "one hit wonder" experience and how it impacted his musical career:
It's a cautionary tale for anyone who thinks they want to be famous or wishes they'd have a song go viral. Parts of that experience can be great, but fame isn't always everything it's cracked up to be.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
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Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."