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environmentalism

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Study suggests that more men would recycle if it were seen as 'manly'

"Make the man feel manly, and he’s more likely to go green."

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Environmentalism needs men to pick it up.

Environmentalism, it turns out, might have a bit of a gender gap: Women tend to recycle more and leave less carbon and litter behind.

So how do we fix this? According to a Scientific American article, if we want men to make better decisions, we need to make going green feel manly.


The authors of the article were a group of researchers who conducted a series of experiments involving over 2,000 US and Chinese participants. According to their results, everyone seems to view certain green behaviors (like carrying a reusable shopping bag) as inherently more feminine.

Furthermore, when men were confronted with stereotypically feminine environmental messaging — like asking them to imagine using frilly pink gift cards to buy lamps, batteries, or backpacks — male participants apparently overreacted and pushed back by buying less environmentally-friendly options.

Men, it seemed, were effectively throwing the environmental baby out with the floral-scented bathwater.

But the authors say this can change. In further experiments, they revealed that re-enforcing traditionally masculine ideas could undo this effect. One experiment showed that men at a car dealership in China were more interested in purchasing a hybrid vehicle when ads for it included "manly" language. Another showed that men were more likely to donate money to the fictitious, uber-manly, howling-wolf-logo'd "Wilderness Rangers" non-profit, rather than one named "Friends of Nature."

"Make the man feel manly, and he’s more likely to go green," the article concludes.

The psychology of gender is, of course, very complicated, so there are no doubt more questions here that need to be answered, but if our goal is to help people go greener at the grocery store, ideas like this could be worth listening to.

This article originally appeared on 12.28.17

UNESCO has officially removed the Belize Barrier Reef Reserve System, the world's second largest barrier reef, from its list of endangered world heritage sites.

It's a big deal for environmentalists and the people of Belize themselves: After all, it was voters who overwhelmingly (96%) approved measures to ban oil exploration and improve foresting regulations along the 200-mile reef.

"In the last two years, especially in the last year, the government of Belize really has made a transformational shift," said Fanny Douvere, who coordinates UNESCO's marine program.


The reef is home to several threatened species who now have a fighting chance.

The Belize Barrier Reef's ecosystem is an incredible and complex mix that is home to mangroves, coastal estuaries, and lagoons. It's also home to threatened creatures like the marine turtle, the manatee, and the American marine crocodile.

Those waters are also incredibly popular with divers and other visitors. In fact, once it was revealed in 2011 that the Belize government sold off much of the area to developers, activists leapt into action to change that.

Just take a look at this stunning natural beauty.

[rebelmouse-image 19397929 dam="1" original_size="2560x1920" caption="Photo by Andy Blackledge/Wikimedia Commons." expand=1]Photo by Andy Blackledge/Wikimedia Commons.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

Photo by Pedro Pardo/Getty Images.

[rebelmouse-image 19397937 dam="1" original_size="662x515" caption="Photo by U.S. Geological Survey/Wikimedia Commons." expand=1]Photo by U.S. Geological Survey/Wikimedia Commons.

[rebelmouse-image 19397938 dam="1" original_size="1024x576" caption="Photo by 16:9 Clue/Flickr." expand=1]Photo by 16:9 Clue/Flickr.

There's so much more work still to be done, but this is a huge victory.

There's a reason UNESCO listed the Belize Barrier Reef as being endangered back in 2009. Efforts there and along Australia's Great Barrier Reef are vital. Saving our oceans and the creates there ultimately means saving not only our planet, but ourselves.

All across the world there are places like Belize in need of help. It can be dispiriting to see how much damage we've already done to our planet.

However, there are real actions that can be taken to make a difference — and this is a great example.

Liz Mimran was a teenager when she started losing her hair.

This is, obviously, not a common problem for someone so young to have.

"I tried every possible hair care line and supplement on the market [to stop the hair loss], but to no avail," writes Liz in an email. "Worse, some products only aggravated the problem and irritated my scalp."


Since this was before all-natural products had become a staple of the mainstream beauty market, Liz decided to research homeopathic and holistic remedies to see if they'd make a difference.

Liking what she read, she began to dip her toe into the world of "green" hair care. She started using products that contained less, if any, synthetics, as well as homemade concoctions.

Liz Mimran. Photo courtesy of Liz Mimran.

And slowly but surely, her hair got healthier.

"A couple of months later, my hair loss diminished tremendously and my hair felt less greasy and fragile," Liz writes. "It did not happen overnight, but it worked."

That was it for Liz: She was now a green beauty product convert.

Two years later, she start blogging about her experiences to help others.

Her blog, Smells Like a Green Spirit, is a fun, down-to-earth guide for anyone interested in trying the sustainable beauty lifestyle.

Coucou, c’est moi 👋🏻. Thank you all for your sweet messages regarding my previous post. It means everything💚 This year my enthusiasm for highlighters reached its pinnacle and I do plan on doing a huge highlighter round up like the one I did with the eyeshadows. On my face, I am wearing the @w3llpeople biocorrect concealer. The coverage is just excellent. On my cheeks, @lavera_naturkosmetik natural mousse blush in soft cherry. Lavera has mastered the art of creating a whipped texture that stays on. Last but not least, @rmsbeauty luminizer in Champagne rosé. Rms is spoiling us with all these highlighters. Champagne Rosé has a pink iridescence to it that looks super cool on the skin. Also pretty as a lip topper. Happy Monday lovely people!

A post shared by Liz (green/eco writer 🌿) (@lizthegreenspirit) on

"I try my best to help people navigate the world of organic and natural beauty and avoid some of the mistakes that I made when I first started my green journey," Liz says.

For example, just because a brand claims its product is "100% natural" or "organic" doesn't mean it is.

Sometimes brands greenwash, which means they claim to be eco-friendly through advertising and marketing but don't actually implement practices that minimize environmental impact.

Since Liz began exploring actual green, sustainable products when they weren't facets of cosmetic stores or beauty magazines, it was more of a challenge for her to find things that were the real deal.

Today, she gets notes from readers having the opposite problem — there are so many green products on the market that they simply don't know where to start.

So Liz gives the following advice: "Read the labels, take your time, and listen to your body. Certain ingredients are natural but that doesn't mean that your skin will react positively to it."

Liz is far from the only millennial to pledge herself to sustainable beauty. It's a movement that's become firmly embedded in the younger generations.

In fact, according to Fast Company,90% of millennials say they'll buy from a brand if they believe its social and environmental practices are legit.

And they have good reason to feel this way. According to the EPA, 30% of the trash in landfills is packaging. Beauty products are a $500 billion industry, so its packaging contributes significantly to that percentage. The more beauty brands commit to making their packaging more sustainable, the less they'll compromise our planet.

Due to climate change and a whole host of other environmental issues, millennials are living in an endangered world. As such, it's often appealing to them to purchase products that don't make things worse.

While Liz wholeheartedly believes investing in green beauty is about saving the planet, she also thinks it's important to focus on what we're are putting into and onto our bodies.

"I believe that the internet and access to [tons] of information has contributed to raising awareness of the significance of living in a more mindful way," Liz writes.

This attention toward personal well-being goes hand-in-hand with sustainability, which is why consumers like Liz look for products that highlight it when purchasing and recommending products.  

But it's not just about what they're made of — it's how they're packaged too.

Save water. It makes rainbows. For this year's #worldwaterday, @stopthewater launched their third project aiming to provide clean water access to regions in need. This year, they are committed to bring clean water in the south of Madagascar with their #waterkiosk project. 2/3 of the population lacks access to clean water. I've been using this Lemon Honey soap for a few years now and hands feel nourished and clean after each use. It's an amazing product by a outstanding brand. Their special rainbow edition (500 mL) retails for 21.90 Eur. 10% of the proceeds of each soap goes directly to the #waterkiosk initiative. Available on @stopthewater website. . #goodwaterprojects #stopthewaterwhileusingme #savewateritmakesrainbows

A post shared by Liz (green/eco writer 🌿) (@lizthegreenspirit) on

Eco-friendly packaging is just as much a part of what makes a product sustainable as what's inside. Thankfully, Liz is noticing beauty brands making efforts there too.

"There's still a long way to go, but I have the impression that brands now understand that a product has to be eco-friendly from head to toe in order to 'earn' the sustainable/ethical label," Liz writes.

Since she's a known beauty blogger, she gets loads of products to review, so she's even more appreciative of repurposed or 100% recyclable packaging than the average buyer.  

Liz hopes her generation will continue to demand transparency from beauty brands as more and more go green — and not just for her skin's sake.

Holding companies to such high standards will not only keep us looking and feeling better, it'll help reinvigorate our planet. While they may be younger, millennials and generation Z understand that better than most because they're seeing firsthand the effects that decades of the alternative have made.

So, perhaps we shouldn't call green beauty a trend but rather a necessary shift.

After all, environmentalism as a whole isn't fashionable — it's the cornerstone of our future.

In 2012 — when he was just 18 — Dutch inventor and entrepreneur Boyan Slat gave his first TEDx Talk about cleaning up the ocean .

In his talk, he laid out his idea for cleaning up the Great Pacific Garbage Patch, an enormous and still-growing island of plastic and other trash hanging out in the north Pacific ocean between California and Hawaii.

The Great Pacific Garbage Patch was first discovered in 1997 by sailor and ocean researcher Charles Moore when he was participating in the Transpacific Yacht Race.


Trash collects in that particular spot because of a gyre — a swirling vortex of ocean currents — in the north Pacific that draws marine debris together. A recent Ocean Cleanup study found that the patch, consisting largely of plastic pieces, fishing nets, and other human refuse, is 4 to 16 times larger than previous estimates. It is now twice the size of Texas, or three times the size of France.

Charles Moore estimated that it would take 79,000 years to clean it up. Boyan Slat, however, said he believed that with the right technology and approach, the garbage patch could be gone in just five years.

Not only that, but he could clean it in way that had minimal environmental impact and was actually profitable when all was said and done.

Boyan Slat's Ocean Cleanup Foundation will officially begin cleaning up the Great Pacific Garbage Patch in summer 2018. Photo via Ocean Cleanup Foundation.

Was this remarkable claim youthful naivety? Wishful thinking? Idealism run amok?

Apparently not. Slat's foundation is set to launch the largest ocean trash collection ever this summer.

Since starting the Ocean Cleanup Foundation in 2013, Slat has been working tirelessly to study the issue and develop the technology to clean it up.

It's one thing to come up with an idea — it's something else entirely to see that idea through in the long term.

Slat has spent the past six years studying the ocean's gyres and the Great Pacific Garbage Patch to better understand the scope of the issue and develop the most effective means for collecting the trash. The Ocean Cleanup Foundation is an impressive full-time operation with more than 70 engineers, researchers, scientists, and computer modelers working daily to rid the ocean of plastics.

Did I mention Slat was 18 when he founded the project? I don't remember exactly what I was doing when I was 18, but it definitely wasn't building a foundation to solve a major global problem. This young man's intelligence, ingenuity, and initiative blows my mind.

And I'm not the only one. In 2014, Slat became the youngest-ever recipient of the UN's highest environmental award, Champion of the Earth. And Time magazine named the Ocean Cleanup's Ocean Vacuum prototype as one of the Best Inventions of 2015.

The official cleanup is scheduled to begin in the summer of 2018. Slat predicts they'll be able to collect half the plastic in the patch in just five years.

Yes, he originally said he thought the whole thing could be cleaned up in five years, but considering the exponential growth of the garbage patch in the past six years and the additional information they've collected since then, I think half in five years ain't bad.

[rebelmouse-image 19345948 dam="1" original_size="1201x2879" caption="Image via The Ocean Cleanup Foundation." expand=1]Image via The Ocean Cleanup Foundation.

Slat and his team have found that the Great Pacific Garbage Patch contains approximately 1.8 trillion pieces of plastic. That's 241 pieces for every human on Earth. Some of it breaks down into smaller pieces, but it always remains, threatening marine life, birds, and ultimately humans as we consume seafood.

"It's really quite safe to say," said Slat, "that it's worse than we thought."

However, Slat remains optimistic and upbeat as he describes the process the foundation has gone through to get to where they are now.

One thing they've learned is that "to catch the plastic," you have to "act like the plastic." The Ocean Cleanup machinery uses the ocean's own currents and the physics of how plastic gathers and moves in order to collect it passively, without using unnecessary energy, effort, or resources.

I'm not a scientist, and I'm not going to begin to describe the cleanup technology beyond that, but you can check out the details here and in this unveiling of the Ocean Cleanup prototype, where Slat explains how it all works:

As a person who loves the ocean — not to mention inspiring people — I'll be following Slat's cleanup project closely. With so many environmental protections being dismantled in the U.S., it's refreshing to see people focused on solving problems — and it's especially awesome to see it being done so well.

Here's to the dedicated folks working to save the environment and better our world. And here's to the young people who keep showing us how it's done.