Meet Lexie Nobrega. She saw Pride Month as a great reason to celebrate and spend time with her grandparents.

The 21-year-old who lives and studies in Norfolk, Virginia, traveled to Washington, D.C., for the city's Pride Month festivities. Not only would Nobrega celebrate being herself, she'd also get to spend a few nights with her grandparents — two of her favorite people.

Her grandmother's small act of kindness on the day of the Capital Pride Festival is now going viral.

When Nobrega woke up to get ready that morning, her grandma, Hermina, walked into the room, took one look at the creases on her granddaughter's bisexual Pride flag and thought, "No, this won't do." So she got out her iron and started "pressing it out."

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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