A guy with a twisted sense of humor explains how your brain is quicker to judge than your eyes
You know that saying "You never get a second chance to make a first impression?"

Who's more trustworthy?
William Haynes wants to talk to you about your brain.
He's a comedian for SourceFed, and he's got kind of a strange, dark sense of humor.
So when he was invited to host an episode of Discovery's "DNews" about the science of first impressions, we knew it was going to be awesome.
Here's what he had to say.
Your brain can decide how trustworthy a person is just by getting a split-second look at their face.
That’s pretty cool... and scary.
GIFs from "DNews."
Researchers, in a study published in the Journal of Neuroscience, found that our brains help us form all kinds of spontaneous judgments of people that we may not even be aware of, including whether we can trust them.
It's all thanks to the amygdala, the walnut-shaped area of the brain that helps us process strong emotions.
Are we programmed to react without knowing it?
In the study, two groups of participants were analyzed. The first group was asked to rate how much they trusted certain people by looking at their faces while the researchers measured activity in the amygdala. Simple enough.
The second group was asked to lay inside an MRI machine while faces flashed on a screen in front of them. But here's the catch: The faces appeared and disappeared so quickly that the people in this group couldn't even really see them.
Here's what the study found.
Regardless of whether you get a long look at someone's face or only a glance, your amygdala lights up like crazy.
What's even cooler is that participants in the study pretty much agreed on which faces were trustworthy and which ones weren't.
There were certain traits that stood out as shady, like furrowed eyebrows and shallow cheekbones, in particular.
What is the science behind a first impression?
This only begins to scratch the surface of the super-awesome science behind first impressions.
Did you know that a person's voice can have a similar effect on perception, even in small doses?
After testing a group of 64 people, researchers in Scotland found that participants were consistently able to agree on which personality traits corresponded to which voices they heard — based solely on hearing them speak the word "hello."
The biggest remaining question is whether these snap judgments have a measurable impact on our behavior.
A study by Nalini Ambady and Robert Rosenthal found something pretty interesting.
According to Lifehacker, the two compared "the ratings given to college professors by classes at the end of the semester with ratings that another group of students gave the same professors based only on three ten-second silent video clips shown prior to any actual lectures."
The two groups mostly agreed on how much they liked the professors, indicating that, just maybe, first impressions really do matter.
Watch the full episode of "DNews" to learn more about cool brain stuff and catch William Haynes' killer one-liners below:
This article originally appeared on 10.18.14
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.