‘We’d Love To Hire More Women, There Just Aren’t Enough Who Are Qualified.’ Challenge Accepted.

What's the best way to fight back against an industry that keeps making the same lame excuses about why they won't hire you? Make those excuses irrelevant.

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Layla: Hi there. My name's Layla and I have a question for you. Do you know what one of the fastest growing jobs in America is? Doctor? Lawyer? Ha, not a chance. Actually, one of the fastest growing occupations in America is game designer. Which is pretty cool if you think about it. I mean, who wouldn't want to have a job that challenges their creativity and inspires them to push the boundaries of their craft? It's just too bad girls aren't usually invited to the party.

Yeah, that's right. Finding a successful woman in the industry is like seeing a unicorn jump over a double rainbow while watching a rap video with strong, progressive female characters in it. Pretty darn rare. Hm, note to self, game about an empowered female unicorn that raps and travels rainbows, sounds amazing. Back on topic.

What is this? Is that dragon on level nine going be any less fearsome if a girl designed it? Would gamers self-destruct if that armor you picked for your female warrior actually looked practical? Heck no! Girls are smart. Girls are creative. If you ask us, this industry could use a little girl power in it. At Learn District, we're making games to bridge the gap between education and gaming. We believe gaming doesn't have to be just a fun time sink. It can also be a tool that enriches our lives.

Our mission is one of innovation and it starts right at the source. It's time new voices were heard, new viewpoints shared, new visions brought to life. And that means it's time the gender barrier was pulled down. And it's time we give girls a chance to put their stamp on our medium. This is what Girls Make Games is all about. As a game developer and proud gamer myself, I truly believe game [inaudible] offers girls an unparalleled opportunity to express themselves. Girls can make games, girls should make games, and darn it, games need girls! We're not waiting for anybody's permission anymore. Let's get this party started.

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About:

This video is the introduction to Girls Make Games, a movement dedicated to getting girls and young women interested in video game design. They run a summer camp for 6th-10th graders, which seems pretty amazing, and you can learn about it here. The program is associated with Learn District, an also-amazing indie educational game studio. They have a pretty sweet Vimeo channel. Part of the reason this is important is that things like this keep happening. And this. Also this.

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Eric March

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