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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

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Photo by Egor Vikhrev on Unsplash

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.

The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: "Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!!" (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity."

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline, and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014.

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet." However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news."

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait." As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

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Woman featured in iconic Great Depression photo didn't know she was famous until 40 years later

Florence Owens Thompson later revealed she wished her photo had never been taken.

the great depression; Florence Thompson; Mona Lisa of the Great Depression; Mona Lisa; the depression; depression era
Photo by Dorothea Lange via Library of Congress
The woman from the famous Great Depression photo didn't know about her fame for 40 years.

It's one of the most iconic and haunting photos of all time, up there with the likes of Hindenburg, The Falling Soldier, Burning Monk, Napalm Girl, and many others. It's called simply Migrant Mother, and it paints a better picture of the time in which it was taken than any book or interview possibly could.

Nearly everyone across the globe knows Florence Owens Thompson's face from newspapers, magazines, and history books. The young, destitute mother was the face of The Great Depression, her worried, suntanned face looking absolutely defeated as several of her children took comfort by resting on her thin frame. Thompson put a human face and emotion behind the very real struggle of the era, but she wasn't even aware of her role in helping to bring awareness to the effects of the Great Depression on families.

It turns out that Dorothea Lange, the photographer responsible for capturing the worry-stricken mother in the now-famous photo, told Thompson that the photos wouldn't be published.

Of course, they subsequently were published in the San Francisco News. At the time the photo was taken, Thompson was supposedly only taking respite at the migrant campsite with her seven children after the family car broke down near the campsite. The photo was taken in March 1936 in Nipomo, California when Lange was concluding a month's long photography excursion documenting migrant farm labor.

the great depression; Florence Thompson; Mona Lisa of the Great Depression; Mona Lisa; the depression; depression era Worried mother and children during the Great Depression era. Photo by Dorthea Lange via Library of Congress

"Migrant worker" was a term that meant something quite different than it does today. It was primarily used in the 30s to describe poverty-stricken Americans who moved from town to town harvesting the crops for farmers.

The pay was abysmal and not enough to sustain a family, but harvesting was what Thompson knew as she was born and raised in "Indian Territory," (now Oklahoma) on a farm. Her father was Choctaw and her mother was white. After the death of her husband, Thompson supported her children the best way she knew how: working long hours in the field.

"I'd hit that cotton field before daylight and stay out there until it got so dark I couldn't see," Thompson told NBC in 1979 a few years before her death.

the great depression; Florence Thompson; Mona Lisa of the Great Depression; Mona Lisa; the depression; depression era A mother reflects with her children during the Great Depression. Photo by Dorthea Lange via Library of Congress

When talking about meeting Thompson, Lange wrote in her article titled "The Assignment I'll Never Forget: Migrant Mother," which appeared in Popular Photography, Feb. 1960, "I saw and approached the hungry and desperate mother, as if drawn by a magnet. I do not remember how I explained my presence or my camera to her, but I do remember she asked me no questions. I made five exposures, working closer and closer from the same direction. I did not ask her name or her history. She told me her age, that she was thirty-two. She said that they had been living on frozen vegetables from the surrounding fields, and birds that the children killed."

Lange goes on to surmise that Thompson cooperated because on some level she knew the photos would help, though from Thompson's account she had no idea the photos would make it to print. Without her knowledge, Thompson became known as "The Dustbowl Mona Lisa," which didn't translate into money in the poor family's pocket.

In fact, according to a history buff who goes by @baewatch86 on TikTok, Thompson didn't find out she was famous until 40 years later after a journalist tracked her down in 1978 to ask how she felt about being a famous face of the depression.

@baewatch86

Florence Thompson, American Motherhood. #fyppppppppppppppppppppppp #historytok #americanhistory #migrantmother #thegreatdepression #dorthealange #womenshistory

It turns out Thompson wished her photo had never been taken since she never received any funds for her likeness being used. Baewatch explains, "because Dorothea Lange's work was funded by the federal government this photo was considered public domain and therefore Mrs. Florence and her family are not entitled to the royalties."

While the photo didn't provide direct financial compensation for Thompson, the "virality" of it helped to feed migrant farm workers. "When these photos were published, it immediately caught people's attention. The federal government sent food and other resources to those migrant camps to help the people that were there that were starving, they needed resources and this is the catalyst. This photo was the catalyst to the government intercepting and providing aid to people," Baewatch shares.

- YouTube www.youtube.com

As for Lange, Migrant Mother was not her only influential photograph of the Great Depression. She captured many moving images of farmers who had been devastated by the Dust Bowl and were forced into a migrant lifestyle.

"Broke, baby sick, and car trouble!" is just one of her many incredible photos from the same year, 1937.

She also did tremendous work covering Japanese internment in the 1940s, and was eventually inducted into the International Photography Hall of Fame and Museum and the National Women's Hall of Fame.

the great depression; Florence Thompson; Mona Lisa of the Great Depression; Mona Lisa; the depression; depression era Families on the move suffered enormous hardships during The Great Depression.Photo by Dorthea Lange via Library of Congress

Thompson did find some semblance of financial comfort later in life when she married a man named George Thompson, who would be her third husband. In total, she had 10 children. When Thompson's health declined with age, people rallied around to help pay her medical bills citing the importance of the 1936 photo in their own lives. The "Migrant Mother" passed away in 1983, just over a week after her 80th birthday. She was buried in California.

"Florence Leona Thompson, Migrant Mother. A legend of the strength of American motherhood," her gravestone reads.

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Boomers say stop wasting money on 'luxuries.' Millennial proves they have it backwards.

Millennials and boomers struggled for different things.

millennials, baby boomers, economics, american dream, cost of living, generations, generational differences, money
via Canva

Millennial man says "luxuries" aren't the reason young people can't afford to live.

Being a human being has really gotten expensive. Millennials constantly lament the high cost of living and the fact that the so-called "American dream" is out of reach for many of them. Housing prices have skyrocketed, as has the cost of a college education. Eating out has gotten drastically more expensive, and making food at home with fresh groceries is hardly any cheaper. It's just so hard, they say, to get a foothold in the modern economy.

One of the big talking points in the great American Millennials versus baby boomers debate is that, yes, things are more expensive, but has the younger generation knee-capped itself by its lavish spending habits that have prevented them from owning homes? If Millennials stopped buying $14 avocado toast and $1,000 iPhones, would they be able to save enough for a down payment on a modest house?

Why older generations don't understand Millennial finances

Freddie Smith, 36, of Orlando, Florida, recently went viral on TikTok for a video in which he challenged the boomer argument with statistics from the Bureau of Labor, Federal Reserve, and the U.S. Census Bureau.

Smith argues that older generations misunderstand Millennials' finances because their concept of luxury is based on 1980s economic conditions. That's when most boomers were coming of age and buying their own family homes, and their ideas of saving up for a down payment and affording a monthly mortgage are heavily outdated.

Smith says that for baby boomers, essentials such as rent and child care were much more affordable, but items considered luxuries (TVs, CD players, computers) were much more expensive.


How is the economy different for Millennials than it was for baby boomers?

"The main shift is that core essentials—housing, education, healthcare, and even food—have become more expensive," Smith said. "Housing and rent, for instance, now outpace wage growth, making homeownership feel unattainable for many. The cost of childcare has also skyrocketed, and food prices have increased.”

The home price-to-income ratio is currently at an all-time high. The Joint Center for Housing Studies of Harvard University writes, "In 2022, the median sale price for a single-family home in the US was 5.6 times higher than the median household income, higher than at any point on record dating back to the early 1970s." That ratio was closer to 2.5 in 1980.

Even transportation has skyrocketed. Buying a new car now costs about as much as the median yearly salary, with entry-level vehicles disappearing rapidly and being replaced with high-tech, fuel-efficient offerings.

"As a result, I think older generations have a different perspective on luxury versus necessity,” Smith continued. “They grew up in a time when hard work typically led to financial stability, whereas today, even with hard work, many people struggle with the high costs of housing, rent, and medical expenses. Basic survival used to be far more affordable, allowing people more financial room to build a stable life."


Smith’s numbers don’t lie. For a person in the '80s to own three TVs, a CD player, a cellphone, a microwave, and a computer, it would cost them 3.5 years of rent or a 20% downpayment on the average home. So, it was irresponsible for someone in that period to purcahse the luxuries of their day.

However, for Millennials, these "fancy toys" are a lot more affordable compared to the big-ticket items of housing, childcare, and college education. Skimping out on them won't make a meaningful difference in saving the massive amount of cash required for a down payment on a modern home.

"But if you skip that daily $6 Starbucks drink, you’ll have enough for the downpayment in 29.22 years," Yokahana joked in the comments.

"I hate that housing and transportation have become luxuries," Molly added.

"Imagine spending 3x your rent on a microwave," Donutdisaster wrote.

Older people may see Millennials with multiple TVs in their homes, along with iPhones and tablets, and think that money could be better saved toward the "American dream." But the truth is those savings won't really help, and worse, they'll make life pretty unenjoyable in the meantime.

Why are luxury goods more affordable now than they were in the '80s?

The price of manufactured goods has steadily fallen over the last few decades due to technological improvements and trade policies that have enabled the U.S. to import goods from countries with lower labor costs.

"International, global competition lowers prices directly from lower-cost imported goods, and indirectly by forcing U.S. manufacturers to behave more competitively, with lower prices, higher quality, better service, et cetera," Sociologist Joseph Cohen of Queens University said, according to Providence Journal. Although they may begin to creep up again after recent tariff policies have dramatically raised the taxes American companies pay to import foreign-made goods.

Even as recently as the early 2000s, a high-quality TV was likely to cost over $1,000. Nowadays, you can get an equivalent, or better, television set for just a few hundred bucks.

Why are housing prices so high?

Housing prices in the US have soared due to the low inventory caused by the Great Recession, mortgage rates, and zoning laws that make building more challenging. Rents have increased considerably since the pandemic due to low inventory, inflation, barriers to home ownership, and the fact that more people want to live alone than with a roommate or romantic partner.

In recent years, there has been an abundance agenda in America encouraging public policies that make housing more affordable by stripping costly regulations, opening up zoning laws, and making it easier to build taller apartment buildings. Increasing the housing supply would help lower prices.

Smith’s breakdown of economic changes over the past two generations makes a strong case that Millennial financial troubles stem more from systemic problems than from spending habits. The boomers got a bad deal regarding luxury items, and the Millennials with necessities. Wouldn’t it be great to live in an era when both were affordable?

This article originally appeared last year. It has been updated.

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Millennial parents are pleading with Boomer grandparents to stop giving excessive gifts to grandkids

"I struggle to keep on top of tidying as it is, and this is a massive added challenge."

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Image via Canva/PeopleImages

Boomer grandparents are excessively gifting their grandkids, and Millennial parents have had enough.

Millennial parents and Boomer grandparents don't always see eye to eye on parenting and grandparenting. Now, Millennial parents are uniting on a nightmare Boomer grandparenting trend that sees them "excessively gifting" their grandkids with tons of both new and old *unwanted* stuff during visits.

Ohio mom Rose Grady (@nps.in.a.pod) shared her "Boomer grandparent" experience in a funny and relatable video. "Just a millennial mom watching her boomer parents bring three full loads of 'treasures' into her home," she wrote in the overlay.

Grady can be seen looking out the window of her home at her Boomer mom and dad carrying bags and boxes up her driveway after several visits. The distressed and contemplative look on Grady's is speaking to plenty of Millennial moms.

@nps.in.a.pod

Today's "treasure" highlight was the mobile that hung in my nursery... #boomerparents #boomers #boomersbelike #millennialsoftiktok #millenialmom #motherdaughter

Grady captioned the video, "Today's 'treasure' highlight was the mobile that hung in my nursery..."

The humorous video resonated with with fellow Millennial parents. "Straight to the trash when they leave," one viewer commented. Another added, "I always say 'if you don’t want it in yours, we don’t want it in ours' 😂."

Even more Millennial parents have shared and discussed their situations with Boomer grandparents buying their kids too much stuff on Reddit. "Both my mother and my MIL love buying and sending toys, books, clothes, etc. I don't want to be ungrateful but we just don't need it and don't have the space. I have brought this up politely in 'we are all out of drawers for that' but it hasn't slowed things down," one explained. "I think part of the issue is that the grandparents live in different cities and vacation a lot. They don't get to see our daughter much so they buy stuff instead."

Another Millennial parent shared, "While the intention is very kind behind these, all the grandparents are very aware that we do not need, nor wish to receive these gifts in such an excessive volume - as it creates a daily struggle to store and accommodate in our home. I struggle to keep on top of tidying as it is, and this is a massive added challenge."

millennial parents, millennial parent, millennial mom, kids room, organize Millennial mom struggles to organize her son's room.Image via Canva/fotostorm

How to talk to Boomer grandparents about gifts

So, why are Boomer grandparents excessively gifting? "Boomer grandparents may be the first grandparent generation to have accumulated the substantial discretionary funds that enables them to spend money on their grandchildren," Sari Goodman, a Certified Parent Educator and founder of Parental Edge, tells Upworthy. "These grandparents probably grew up with grandparents who didn’t have that kind of money and so they may be excited to give their grandchildren the things they didn’t get."

Goodman suggests that Millennial parents first discuss with them the "why" behind the gifting. "What comes before setting a boundary to limit over-the-top gift-giving is delving into the reasons grandparents are buying so much," she explains. "Coming from a place of compassion and understanding makes it possible to come up with mutually beneficial solutions."

- YouTube www.youtube.com

She recommends that Millennial parents sit down with their Boomer parents to learn more. "Did they grow up without many toys and clothes and are fulfilling a dream? Ask them about the values they learned as children (hard work, perseverance, the power of delayed gratification) and how they can pass on these lessons to the grandchildren," she suggests.

She adds that another reason may be that Boomer grandparents live far away and want their grandchildren to feel a connection with them. "Set up a regular FaceTime or Zoom meeting. Rehearse with the kids so they have something to say and suggest a topic for the grandparents," says Goodman. "Or send snail mail. Kids love getting mail. The grandparents can send postcards from where they live and explain some of the special sites."

boomer grandparents, boomer grandparenting, video chat, video call, grandkids Boomer grandparents have a video call with grandkids.Image via Canva/Tima Miroshnichenko

Finally, Goodman adds that for some grandparents, this may be is the only way they know how to show their love. Millennial parents could ask if they would be open to other ideas. "Parents can set up an activity for grandparents and kids to do when they come over—a jigsaw puzzle, art activity, board game, magic tricks," she says. "Arrange for the grandchildren to teach the grandparents something their phones can do or introduce them to an app they might like."

This article originally appeared last September

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Man hilariously calls out parents who give their babies 'old people names'

“We aren’t naming babies. We’re naming people."

classic baby names, old people baby name trend, baby names, terrible baby names, baby name trends
@mannybuckley/TikTok, Photo credit: Canva

Someone finally said what we're all thinking.

Baby name trends come and go. What was once a hip and cool name will eventually be seen as passé (this coming from someone with a name that is now obsolete, apparently), and names once thought of as old-fashioned will absolutely become cool again. It’s part of the circle of life, like the tides, the seasons, the rising and setting of the sun…accept it.

In fact, this comeback is already happening. According to the Social Security Administration, vintage names like Theodore, Henry, William, Charlotte, Evelyn, and Emma are among the top ten most popular baby names of the moment. Jimmy Fallon’s daughters are named Winnie and Frances, for crying out loud.

However, just because there’s been an uptick in names that harken you back to a time when “Good show, old sport” was a common phrase, not everyone is on board. In early 2025, content creator Manny Buckley hilariously put into words what many of us think of these WWII-era names.

old fashion, old-fashioned, names, world war II, baby names, old Classic Film GIF Giphy

In a clip posted to his TikTok, Buckley first savagely said, “Y’all went from naming all y’all’s kids Jayden, Cayden, and Aiden, Madison, Addison, and Addylyn to giving them all old people names.” He then recounted being on a train and hearing a mother call after her toddler, whose name was George.

“Ma’am. George is a mechanic in his 60s and he can’t work on your car this week because his sugars is running high.” Where’s the lie?

@mannybuckley

What is this cycle of naming kids!? #names #naming #name

He didn’t stop there, going on a lighthearted rant about the types of images certain now-popular names actually evoke, like Agnes (a “Florida retiree in her 70s who cannot leave the retirement home”), Ira (an “80 year old Jewish man”), Belinda (a “registered nurse who has been working in the field for 50 years”), and Clifford (a 85-year-old navy vet who needs “all y'all to be quiet”). Nary a youthful name in sight, if you ask him.

Although the video was clearly just a lighthearted jab, a few adults commented to defend the use of vintage names.

“We aren’t naming babies. We’re naming people,” one top comment wrote, while another seconded, “Exactly! Some people don’t realize this. They are kids for a very short period of time, then they are adults.”

Still, another quipped, “yeah, but they aren’t senior citizens forever either!” Another wrote “I’m Martha…I’ve been 80 since the first grade.”

A few others, particularly teachers, chimed in with their own equally funny experience of kids having old fashioned names:

"I am a kindergarten teacher. I have Marjorie and Brenda. It’s like a 1950’s secretarial pool."

"I have kindergarteners named Edyth, Arthur, and Iris. They’re going to form a knitting club at recess.”

“My nephew is Charles lmao and he may only be 2.5, but he is the school maintenance and everyone call uncle.”

“We have Matilda and Cordelia, 4 and 2, shelling beans on the porch. Their nicknames are just as old as Tilly and Della. I love them, though.”

kids, young people, children, youth, names Oh nothing, just Edyth, Arthur, and Iris hanging out at the park.Canva Photos

Some of the names that Manny called out may sound humorous, but the trend of using old-fashioned names is real. The Social Security Administration recently announced a list of old-fashioned names that have been making a comeback in the last year. Some of the biggest climbers were Rocky, Marjorie, Heath, Abner, Lettie, Benny, Micah, Salome, and Carlo.

And there you have it, folks. We have indeed come full circle. But is it any weirder than the thought of someone calling their Grandma Brittany? I think not.

This article originally appeared last year.

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Sweet Golden Retriever unexpectedly runs into his vet and adorably loses his mind

"Mom, do you see who this is?"

golden retriever, vet, vet visits, dog at vet, golden retriever videos, dog videos, funny dog videos
@cosmo_andtheoddparents/TikTok
Nobody loves their doctor as much as this guy.

Your average dog does not enjoy going to the vet. It's a place of strange smells and sometimes painful injections or other procedures. You can't blame them for not being stoked about their regular check-ups. But some dogs do bond with the doctors themselves, who are animal lovers through and through.

Not every dog might jump with joy after seeing their vet out in public, but for Cosmo the Golden Retriever, it was practically Christmas all over again when he spotted his own vet, Dr. Jones, at a brewery.

In an adorable clip posted to TikTok, we see Cosmo in pure, unadulterated bliss as he snuggles with an equally happy Dr. Jones, who, considering he’s still in his scrubs, might have just gotten out of work and decided to stop for a quick pint.

Watch the wholesome interaction here:

@cosmo_andtheoddparents

When you run into your vet in public #goldenretrieversoftiktok #vetlife #animallovers #petparents #goldenretriever #goldenretrievers #doglife #dogmom #dailyfluff #charlestondogs #doglover #charlestondog #brewerydog

The cuteness is too much to handle! People in the comments could barely contain their secondhand joy.

“He looked over like, 'Mom, do you see who this is?' one person wrote, while another said, “What in the Hallmark movie? Adorable!!”

One person even joked, “Did we all check the vet’s hand for a wedding ring? (Said as a married woman. Looking out for you all, or something.)”

Others wished they were as luck as Cosmo's owners. "My dog knows the vet tech by name but hates him so we’re not allowed to use the j name in our house."

golden retriever, vet, vet visits, dog at vet, golden retriever videos, dog videos, funny dog videos It helps that Golden Retrievers are notoriously friendly. Photo by Anthony Persegol on Unsplash

According to Hannah Dweikat, Cosmo’s owner, the two actually share quite a history.

She tells Upworthy that when Cosmo was but a wee pup, he “gave a scare” after eating a Sago Palm seed, which are highly toxic to dogs, from a plant in their backyard, which of course resulted in him being rushed to the animal hospital and staying there over the weekend.

While that’s every pet owner’s worst nightmare, and certainly a scary situation for the poor fur baby, Dweikat says that “the calm and patient demeanor” of Dr. Jones and his staff put Cosmo at ease. And because of this, “Cosmo has always loved going to see his friends—especially because they give him lots of treats and snuggles.”

Cosmo and Dr. Jones’ buddyship has also blossomed thanks to proximity, as Dweikat only lives down the street from the clinic. “Which means we get to see Dr. Jones and his staff out in public at times and Cosmo takes every chance he can get to say hi,” she explains. This time, however, she was able to capture it all on video. Yay for us!

A few months later, Cosmo's owners documented another such chance meeting, this time at a coffee shop:

@cosmo_andtheoddparents

When you run into your vet in public Part 2 @portsidevet_ For Part 1 see the pinned post on our profile. Cosmo loves coming out with us and seeing familiar faces, but it’s even better when he gets scritches from Dr. Jones! 🐾🐶 #goldenretrieversoftiktok #goldenretriever #veterinarian #thelifeofashowgirl #cutedog

What makes a good vet?

While not every vet, however gifted, will be able to elicit this type of reaction from their patients, having a calming presence like Dr. Jones is certainly a good sign for pet owners to be on the lookout for when shopping around for their own vet. But that’s not the only quality a good vet needs. According to Saint Matthews University, a vet also needs to have high stamina (both physically and mentally), as well as an ability to tolerate unpleasant situations (you can’t faint at the sight of blood or vomit), a high level of emotional intelligence (maybe all doctors should possess this skill, but especially those who work with animals), adaptability, a sense of enthusiasm, and finally, excellent communication skills.

Being a vet is really tough. Surveys show it's one of the more mentally taxing and draining careers out there, in fact, so good vets who are able to stick out the ups and downs are worth their weight in gold.

Dr. Jones seems to have these attributes in spades, and his patients clearly love him for it. None so much as Cosmo, obviously. Though Cosmo, it seems, shares a fondness for many things, like toys, fishing, and paw days.

@cosmo_andtheoddparents

Wanna see how many toys I can fit in my mouth?! #goldenretrieversoftiktok #boombap #kendrick #kendricklamar #chubbybunny #goldenretriever #goldenretrievers #doglife #dogmom #dailyfluff #charlestondogs #doglover #charlestondog #sillydog

If you’re in need of even more content featuring this precious pup, you can follow Cosmo on both TikTok and Instagram.

This article originally appeared in February. It has been updated.

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