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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

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Photo by Egor Vikhrev on Unsplash

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.

The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: "Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!!" (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity."

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline, and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014.

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet." However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news."

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait." As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

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Modern Families

Once a refugee seeking safety in the U.S., Anita Omary is using what she learned to help others thrive.

Even in divided times, small acts of friendship help create vibrant communities where everyone feels safe.

Once a refugee seeking safety in the U.S., Anita Omary is using what she learned to help others thrive.
Pictured here: Anita Omary; her son, Osman; and Omary’s close friends
Pictured here: Anita Omary; her son, Osman; and Omary’s close friends
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In March 2023, after months of preparation and paperwork, Anita Omary arrived in the United States from her native Afghanistan to build a better life. Once she arrived in Connecticut, however, the experience was anything but easy.

“When I first arrived, everything felt so strange—the weather, the environment, the people,” Omary recalled. Omary had not only left behind her extended family and friends in Afghanistan, she left her career managing child protective cases and supporting refugee communities behind as well. Even more challenging, Anita was five months pregnant at the time, and because her husband was unable to obtain a travel visa, she found herself having to navigate a new language, a different culture, and an unfamiliar country entirely on her own.

“I went through a period of deep disappointment and depression, where I wasn’t able to do much for myself,” Omary said.

Then something incredible happened: Omary met a woman who would become her close friend, offering support that would change her experience as a refugee—and ultimately the trajectory of her entire life.

Understanding the journey

Like Anita Omary, tens of thousands of people come to the United States each year seeking safety from war, political violence, religious persecution, and other threats. Yet escaping danger, unfortunately, is only the first challenge. Once here, immigrant and refugee families must deal with the loss of displacement, while at the same time facing language barriers, adapting to a new culture, and sometimes even facing social stigma and anti-immigrant biases.

Welcoming immigrant and refugee neighbors strengthens the nation and benefits everyone—and according to Anita Omary, small, simple acts of human kindness can make the greatest difference in helping them feel safe, valued, and truly at home.

A warm welcome

Dee and Omary's son, Osman

Anita Omary was receiving prenatal checkups at a woman’s health center in West Haven when she met Dee, a nurse.

“She immediately recognized that I was new, and that I was struggling,” Omary said. “From that moment on, she became my support system.”

Dee started checking in on Omary throughout her pregnancy, both inside the clinic and out.

“She would call me and ask am I okay, am I eating, am I healthy,” Omary said. “She helped me with things I didn’t even realize I needed, like getting an air conditioner for my small, hot room.”

Soon, Dee was helping Omary apply for jobs and taking her on driving lessons every weekend. With her help, Omary landed a job, passed her road test on the first attempt, and even enrolled at the University of New Haven to pursue her master’s degree. Dee and Omary became like family. After Omary’s son, Osman, was born, Dee spent five days in the hospital at her side, bringing her halal food and brushing her hair in the same way Omary’s mother used to. When Omary’s postpartum pain became too great for her to lift Osman’s car seat, Dee accompanied her to his doctor’s appointments and carried the baby for her.

“Her support truly changed my life,” Omary said. “Her motivation, compassion, and support gave me hope. It gave me a sense of stability and confidence. I didn’t feel alone, because of her.”

More than that, the experience gave Omary a new resolve to help other people.

“That experience has deeply shaped the way I give back,” she said. “I want to be that source of encouragement and support for others that my friend was for me.”

Extending the welcome

Omary and Dee at the Martin Luther King, Jr. Vision Awards ceremony at the University of New Haven.

Omary is now flourishing. She currently works as a career development specialist as she continues her Master’s degree. She also, as a member of the Refugee Storytellers Collective, helps advocate for refugee and immigrant families by connecting them with resources—and teaches local communities how to best welcome newcomers.

“Welcoming new families today has many challenges,” Omary said. “One major barrier is access to English classes. Many newcomers, especially those who have just arrived, often put their names on long wait lists and for months there are no available spots.” For women with children, the lack of available childcare makes attending English classes, or working outside the home, especially difficult.

Omary stresses that sometimes small, everyday acts of kindness can make the biggest difference to immigrant and refugee families.

“Welcome is not about big gestures, but about small, consistent acts of care that remind you that you belong,” Omary said. Receiving a compliment on her dress or her son from a stranger in the grocery store was incredibly uplifting during her early days as a newcomer, and Omary remembers how even the smallest gestures of kindness gave her hope that she could thrive and build a new life here.

“I built my new life, but I didn’t do it alone,” Omary said. “Community and kindness were my greatest strengths.”

Are you in? Click here to join the Refugee Advocacy Lab and sign the #WeWillWelcome pledge and complete one small act of welcome in your community. Together, with small, meaningful steps, we can build communities where everyone feels safe.

This article is part of Upworthy’s “The Threads Between U.S.” series that highlights what we have in common thanks to the generous support from the Levi Strauss Foundation, whose grantmaking is committed to creating a culture of belonging.

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Pop Culture

James Van Der Beek's realization about his identity after cancer has people pondering

"I had to look my own mortality in the eye," said the Dawson's Creek alum. "I had to come nose to nose with death."

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Photo credits: SANSIERRASTUDIO (left) Super Festivals from Ft. Lauderdale, USA (right)

James Van Der Beek in 2010 and 2023

There's nothing like a brush with death to make you reflect on your life. It's so easy for all of us to get caught up in the day-to-day details of living and not take the time to ponder the deeper elements of existence, from the nature of the universe to the meaning of life to our own individual role in the big picture.

Existential questions can sometimes feel overwhelming, but actor James Van Der Beek shared a thoughtful 48th birthday message with his own life reflection after facing cancer, and it distills a lot of the angst of those questions into a simple yet profound answer that's hitting home with people.

Van Der Beek, who starred in the millennial favorite Dawson's Creek, announced he'd been diagnosed with stage 3 colorectal cancer in 2024 at age 47. He and his wife, Kimberly, have six children, and in a video shared on social media, Van Der Beek shared the progression from his somewhat unfulfilling identity as an actor to "the ultimate" identity as a husband and father prior to his cancer diagnosis.

"I could define myself as a loving, capable, strong, supportive husband, father, provider, steward of the land that we're so lucky to live on," he said. "And for a long time, that felt like a really good definition of the question, 'Who am I? What am I?'"

"And then this year, I had to look my own mortality in the eye," he continued. "I had to come nose to nose with death. And all of those definitions that I cared so deeply about were stripped from me. I was away for treatment, so I could no longer be a husband who is helpful to my wife. I could no longer be a father who could pick up his kids and put them to bed and be there for them. I could not be a provider because I wasn't working. I couldn't even be a steward of the land because at times I was too weak to prune all the trees during the window that you're supposed to prune them."

He found himself facing the question: "If I am just a too-skinny, weak guy, alone in an apartment, with cancer, what am I?"

So often we define ourselves by our roles in life or by what we do, but what if those things change? Who are we when it's just us, alone, with nothing external to anchor us to a particular identity?

"And I meditated and the answer came through," Van Der Beek shared. "I am worthy of God's love, simply because I exist. And if I'm worthy of God's love, shouldn't I also be worthy of my own? And the same is true for you."

I offer that to you however it sits in your consciousness. However it resonates, run with it," he said. "And if the word God trips you up, I certainly don't know or claim to know what God is or explain God. My efforts to connect to God are an ongoing process that is a constant unfolding mystery to me. But if it's a trigger or if it feels too religious you can take the word 'God' out and your mantra can simply be 'I am worthy of love.' Because you are."


Van Der Beek's sincere, warm delivery and universal message of love and worth hit home for a lot of people. Fellow celebrities and fans alike praised and thanked him for it:

"Happy birthday brother. This was absolutely beautiful 💜🙏🏻💜," wrote singer Chris Daughtry.

"You’re a gift to this earth and I’m grateful to know you even if it’s just through IG. Greatly admire the graceful way you share and happy you made it around the Sun again," wrote New Kids on the Block's Joey McIntyre.

The Sopranos' Jamie-Lynn Sigler wrote, "That is it James. That is it. And you my friend are love. A steward of love. A teacher of love !❤️. We love you !!"

"I watched this with Bodhi with tears in our eyes and Bodhi said 'that was really touching' thanks for being love James and sharing that with everyone, ❤️" added actor Teresa Palmer.

Battlestar Galactica reboot's Katee Sackhoff wrote, "Thank you for your vulnerability and wisdom ❤️ Amen!'

"You are such a special soul. You are pure love my friend," added actor Nikki Reed. "Worthy of it all… hoping to hug all of you soon. Happy birthday❤️❤️❤️"

Some people took issue with Van Der Beek saying people could remove the word "God" from the message if they wanted to, but the reality is that not everyone has positive feelings about God or religion, and some have even been deeply hurt by people weaponizing them. Van Der Beek making a message of love more universal so that everyone can take it in and benefit from it without barriers or hang-ups is part of what makes it so beautiful. He was able to express his own religious/spiritual experience without shying away from the terminology that was true for him, while also making sure that his message was accessible to everyone regardless of faith or belief.

Perhaps we can all take a lesson from Van Der Beek's sincere, open, and balanced approach as well.

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James Van Der Beek shared his hopes for the spring weeks before his death, and it's beautiful

Funny, clever, and profound in a way only Van Der Beek could pull off.

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James Van Der Beek speaking at Galaxy Con.

James Van Der Beek, best known for his roles in Dawson's Creek and Varsity Blues, has died at the age of 48 after a journey with stage 3 colorectal cancer.

Since November of 2024, the actor has been open about some of the struggles he’s faced with the diagnosis, including having to sell off much of his iconic memorabilia to pay off his cancer treatment.

And yet, Van Der Beek still left the world on perhaps a grounded, somewhat hopeful note, as indicated by the undeniably profound message he made in an Instagram video, posted a mere few weeks before his death.

Using his signature down-to-earth, friendly sense of humor, Van Der Beek spoke directly to the camera as he asked the essential question: “Why are we celebrating a new year in the dead of winter? Why are we celebrating new beginnings at a time when nature rests?"

“Animals are hibernating, birds fly south for the winter,” he continued. “The time to celebrate new beginnings, and a new year, and a new you and a new resolution is spring at the vernal equinox, when the flowers bloom and it gets warmer and the birds return.”

He then quipped that the Gregorian calendar, which marks a new year in the winter, goes against nature, and therefore makes “absolutely no sense.”

“In the winter, the days are shorter and the nights are longer,” he wrote in his caption. “But instead of being reminded how perfect this season is for cocooning, eating stew, snuggling and sleeping… why are we being told this is the time to buy a gym membership?”

So, to anyone having trouble keeping to those New Year’s resolutions, Van Der Beek assured, “I don’t think it’s your fault” and offered a different solution: viewing spring as the start of the new year.

“I’m gonna say screw it,” he said. “I’m gonna take the winter to recover, to rest and I’m gonna make New Year’s resolutions in the spring. Who’s with me?”

Obviously, the video hits differently now…the optimism a little bittersweet. But it's nonetheless a huge testament to how he “met his final days with courage, faith, and grace,” as his wife Kimberly Van Der Beek wrote.

“There is much to share regarding his wishes, love for humanity and the sacredness of time,” she added.

It’s wisdom that still rings true. We can force ourselves to go against nature. Or we can follow in Van Der Beek’s footsteps and give ourselves the grace to let nature work through us, to trust in our inherent worthiness, and to take time to heal. This is just one of many wonderful contributions that he’s given to us all, and he will be deeply missed.

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How to keep your mouth shut in conversations when you know you should really stay quiet

Most people never regret just staying silent.

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via Canva/Photos

A woman with her finger over her mouth.

It can be hard to stay quiet when you feel like you just have to speak your mind. But sometimes it's not a great idea to share your opinions on current events with your dad or tell your boss where they're wrong in a meeting. And having a bit of self-control during a fight with your spouse is a good way to avoid apologizing the next morning.

Further, when we fight the urge to talk when it's not necessary, we become better listeners and give others a moment in the spotlight to share their views. Building that small mental muscle to respond to events rather than react can make all the difference in social situations.

argument, coworkers, angry coworkers, hostile work enviornment, disagreement A woman is getting angry at her coworker.via Canva/Photos

What is the WAIT method?

One way people have honed the skill of holding back when they feel the burning urge to speak up is the WAIT method, an acronym for the question you should ask yourself in that moment: "Why Am I Talking?" Pausing to consider the question before you open your mouth can shift your focus from "being heard" to "adding value" to any conversation.

The Center for The Empowerment Dynamic has some questions we should consider after taking a WAIT moment:

  • What is my intention behind what I am about to say?
  • What question can I ask to better understand what the other person is saying?
  • Is my need to talk an attempt to divert the attention to me?
  • How might I become comfortable with silence rather than succumb to my urge to talk?

tape over muth, sielnce, be quiet, mouth shut, saying nothing A man with tape over his mouth.via Canva/Photos

The WAIT method is a good way to avoid talking too much. In work meetings, people who overtalk risk losing everyone's attention and diluting their point to the extent that others aren't quite sure what they were trying to say. Even worse, they can come across as attention hogs or know-it-alls. Often, the people who get to the heart of the matter succinctly are the ones who are noticed and respected.

Just because you're commanding the attention of the room doesn't mean you're doing yourself any favors or helping other people in the conversation.

The WAIT method is also a great way to give yourself a breather and let things sit for a moment during a heated, emotional discussion. It gives you a chance to cool down and rethink your goals for the conversation. It can also help you avoid saying something you regret.

fight, spuse disagreement, communications skills, upset husband, argument A husband is angry with his wife. via Canva/Photos

How much should I talk in a meeting?

So if it's a work situation, like a team meeting, you don't want to be completely silent. How often should you speak up?

Cary Pfeffer, a speaking coach and media trainer, shared an example of the appropriate amount of time to talk in a meeting with six people:

"I would suggest a good measure would be three contributions over an hour-long meeting from each non-leader participant. If anyone is talking five/six/seven times you are over-participating! Allow someone else to weigh in, even if that means an occasional awkward silence. Anything less seems like your voice is just not being represented, and anything over three contributions is too much."

Ultimately, the WAIT method is about taking a second to make sure you're not just talking to hear yourself speak. It helps ensure that you have a clear goal for participating in the conversation and that you're adding value for others. Knowing when and why to say something is the best way to make a positive contribution and avoid shooting yourself in the foot.

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Parenting

Boomer grandparents often forget what it's like having young kids. Millennials call it 'gramnesia.'

"Gramnesia" combines the words "grandparent" and "amnesia".

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@millennialmomtherapist/Instagram, Photo credit: Canva

Millennials coined the term "gramnesia" for Boomer grandparents who have forgotten what it's like raising kids.

Becoming a grandparent is the dream for many parents who've raised their children into adulthood. After all, there are few things sweeter than getting to spend time with grandkids.

But many Millennial parents have had many bones to pick with their Boomer parents about their grandparenting skills (or lack thereof). Recently, Millennials have been calling out Boomer grandparents for a number of questionable grandparenting behaviors: from excessive gift giving to completely disappearing.

And its led one Millennial mom to coin the term "gramnesia" when describing her Boomer parents as grandparents.

What is "gramnesia"?

“Gramnesia,” which combines the words “grandparent” and “amnesia,” has been popping up on Reddit discussions for a while now, though the coiner of the term seems unknown. But only recently has it been really gaining traction.

Back in June of 2024, Maryland-based therapist and mom Allie McQuaid, really brought “gramnesia” to the forefront of the conversation when she made an Instagram video all about it.

“I just heard this term called ‘gramnesia’ when grandparents forget what it’s really like having young kids and I can’t stop thinking about how accurate it is,” she said in the clip.

In her caption, McQuaid shared how so many of her clients would get “slammed” by their parents about how different (i.e. “easier”) raising kids was for them whenever they brought their own children around.

These hyperbolic memories are, as McQuaid put it, so “ridiculous” that they've clearly “forgot[ten] what it was really like in those early years of parenthood.”

@selahvictor

Millennial Moms have you experienced this?! I swear every time I ask my Mom about a parenting struggle, she's like "what are you talking about?" SHE HAS GRAMNESIA😂😂Disclaimer: my Mom had 8 kids, so maybe she just was way more of an expert than me😜Also if you made it to the end, this is probably why it was easier for that generation too (and why I'm a great sleeper!)😂 #boomers #millenialmom #millennial #boomermom #parentinghelp #momof8 #selahvictor #lamom #gramnesia

Examples of “gramnesia” statements

“You never had tantrums when you were a kid.”

“I potty trained you before you were one.”

“You were always happy to eat whatever we fed you.”

“You were spanked and turned out fine!”

Clearly, McQuaid’s video struck a chord, because it wasn’t long before people begin chiming in with their own stories of gramnesia:

“My MIL, over the years, loved to act like her children were perfect growing up. I love to tell the stories of her son (my hubby) getting into all kinds of trouble as a kid - oh the shock.”

“*Baby makes any kind of noise* Grandma: "Oh they must be teething!" Me : "Umm she's 4 months old, She isn't teething yet - just has feelings and is you know - A BABY" grandma: ‘well my kids had all their teeth by 4 months’ 😐🤨”

“5 months old and not sleeping through the night? Did you try rice cereal? Baby not walking ? Rice cereal. Baby not in college yet? Have you tried rice cereal?”

“Ugh my dad literally just said this to me last week… ‘I don’t remember you guys having this many tantrums’… 🙄 right after my boys were upset.”

gramnesia, boomer grandparent, boomer grandparents, grandkids, grandparenting Some Boomer grandparents are being called out for "gramnesia".Photo credit: Canva

Why "gramnesia" exists in the first place

One is that it could simply be the natural tendency to have a cognitive bias which puts past experiences in a more positive light than they actually were, aka having “euphoric recall.” As she told Huffpost, we tend to have a “foggier memory of how things truly were” as we get older, “especially if the experience we had was particularly difficult or even traumatic.”

Plus, the first few years of parenthood are often such a blur anyway. McQuaid herself admitted that ”I even have a hard time remembering the first year of motherhood, and that was only four years ago.”

In addition, McQuaid theorized that gramnesia exists because previous generations “were not given space to express emotions or indicate that they were struggling to adjust to motherhood.” Honestly, a sound hypothesis.

How to confront Boomer parents about "gramnesia"

“Check your capacity if you have the space or energy to even consider bringing up your frustration with your parents,” she told Huffpost. “You are likely in the throes of parenting right now, and maybe all you can do is smile and nod after hearing for the 100th time how ‘you were never like this.’”

However, if you are determined to bring it up and set the record straight, McQuaid suggests to actually keep it centered around you and how the situation makes you feel, rather than combating their memories. So, instead of saying, “That’s NOT how it happened!” try something like, “When you said that I never did X when I was Y’s age, it makes me question how well I’m doing as a parent.” Probably easier said than done, to be sure.

And while this sore spot might never come to a full resolution for a lot of millennial parents, at least take some solace in knowing that you’re not crazy, nor are you alone.

This article originally appeared two years ago. It has been updated.

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Millennial shares the lies that every kid's parents told them in the '90s

"Chocolate milk comes from brown cows."

1990s kids, 1990s parents, lies, '90s nostalgia, old wives tale, '90s kid
via 90sKid4lyfe/TikTok (used with permission)

90sKidforLife shares 10 lies everyone's parents told in the era.

Children believe everything their parents tell them. So, when parents lie to prevent their kids to stop them from doing something dumb, the untruth can take on a life of its own. The lie can get passed on from generation to generation until it becomes a zombie lie that has a life of its own. In 2024, a man named Justin, known as 90sKid4Lyfe on TikTok and Instagram, put together a list of 10 lies parents told their kids in the ‘90s, and the Gen X kids in the comments thought it was spot on.

“Why was I told EVERY ONE of these?” one commenter, wrote. “I heard all of these plus the classic ‘If you keep making that face, it will get stuck like that,’” another added. After just four days of being posted, the video had been viewed upwards of 250,000 times.

@90skid4lyfe

Parents were always lying #90s #90skids #parenting

Here are Justin’s 10 lies '90s parents told their kids:

1. "You can't drink coffee. It'll stunt your growth."

2. "If you pee in the pool, it's gonna turn blue."

3. "Chocolate milk comes from brown cows."

4. "If you eat those watermelon seeds, you'll grow a watermelon in your stomach."

5. "Don't swallow that gum. If you do, it'll take 7 years to come out."

6. "I told you we can't drive with the interior light on. ... It's illegal."

7. "Sitting that close to the TV is going to ruin your vision."

8. "If you keep cracking your knuckles, you're gonna get arthritis."

8. "You just ate, you gotta wait 30 minutes before you can swim."

10. "If you get a tattoo, you won't find a job."

'90s kids, '80s kids, parents, white lies, tattoo, jobs A woman gets a tattoo.Canva Photos

Eight more lies that parents told their kids in the '90s

Justin's video was also a hit on Reddit, where many commenters had heard the same lies growing up. However, there were a few more they remembered hearing as kids back in the day. Commenters added eight more items to his list of 10 things that parents lied to their kids about in the '90s. Here are some great ones Justin could use to create a follow-up video:

"When the ice cream man is playing music, that means he’s all sold out."

"You'll never make any money messing around with that computer."

'90s kids, '80s kids, parents, white lies, kids, parenting Boy playing on the computer.Canva Photos

"Dusty went to live on a farm."

"You'll go to jail if you take the mattress tag off."

"My in-laws told my husband (as a child) not to flip the light switch on and off because he would start a fire in the wall that would burn down the house."

"I was also always told that if I played with the campfire, I would wet the bed that night."

"Green potato chips are poisonous, and eating raw hot dogs gives you cancer."

"My mom told me I couldn’t put on the skin transfer tattoo that came with my chewing gum because the tattoo had drugs in it."

This post originally appeared last year. It has been updated.

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