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It's so much more than fun.

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Nike's Made to Play

If you've ever watched kids on a playground running around and laughing, you might think they’re just having a great time.

It's hard to imagine that something so fun could help them succeed at the more serious life stuff. But that is, in fact, exactly what playtime is doing.

Research has actually proven time and time again that regular play is integral to kids' success in school, social situations, and, eventually, the careers that they choose to pursue.

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Ever wish you could live inside your favorite book? You can at this incredible new place.

There's nothing like sharing a book with your kid — except maybe jumping inside one.

Have you ever wanted to just crawl inside your favorite book and stay there for a while?

Probably the best thing about books is the way they create entire worlds inside our minds. All it takes is a flat piece of paper (or maybe a screen) full of images and words and the limitations of the real world suddenly disappear, thrusting you into a new, expansive universe full of endless possibility.

At least, until you come crashing back down to reality. Lame.

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