Paul Rudd recreating his first commercial from 1991.
It's official. 56-year-old Paul Rudd has a superpower, and that is he simply does not age. Either that, or he's some sort of adorable vampire who chose the age of 30 and held on for dear life. The internet got reminded of his agelessness again when Nintendo uploaded both Rudd's new spot for Nintendo Switch 2 and the original 1991 Super Nintendo Gaming System commercial, which starred Rudd when he was just 22.
- YouTubewww.youtube.com
This was Paul's first time on television, followed shortly by two mid-90s TV jobs, which led up to his 1995 film breakthrough as the "super cute brother" in Clueless.
On Polygon.com, Ian Walker writes that in the original commercial, Paul plays "games like F-Zero and a then-unnamed The Legend of Zelda: A Link to the Past." Paul is clad in a wooden necklace dangling over a faded red T-shirt, covered by some kind of long blazer,/duster regrettably popular in the decade. It appears that maybe stylists tried to make his hair a bit flowy, à la a '90s grunge singer, powered by an electric windstorm.
In the commercial, Paul walks up to a big drive-in movie screen, while the late British actor Tony Jay's deep, stoic voice narrates: "When you decide to step up to this kind of power, this kind of challenge, this kind of flying, crashing, feeling. When you decide to get serious – there's only one place to come." Paul's baby-faced grin occasionally becomes awe-struck as he grips the controller like he's saving its life.
Now, 34 years later, he's back for the Switch 2 spot, entitled "Now You're Playing Together." And he's still wearing that long duster, which looks like it came straight out of an Ann Taylor Loft sales rack. (He's also still wearing the red shirt and beautifully awful necklace.) This time, it's Rudd himself narrating the commercial, looking equally enthusiastic.
- YouTubewww.youtube.com
Only now, it's from the comfort of a home with others like comedians Joe Lo Truglio, Jordan Carlos, and a child who refers to him as Uncle Paul heckling him through the game-chat while they play Mario Kart World. Walker points out that it's a "wonderful side-by-side look at how differently video games are marketed in the 2020s compared to the 1990s."
Rudd told People Magazine how much he loved the re-creation. "Joe's one of my closest friends, so playing Switch 2 with him wouldn't be that different in real life. And Evan Goldberg (often Seth Rogen's producing partner) directed the ad, who I've known a long time."
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There are already millions of views for the commercials and thousands of YouTube comments. One person writes, "The self-awareness of this was fun. The fog machine blowing cheaply with the fan? That was just nice. Not just redoing it, but doin' it tongue in cheek. Great job!"
Another jokes, "It only took Paul Rudd 34 years to get a speaking line in a Nintendo commercial." And perhaps this one takes the cake: "Paul Rudd, sold separately."
But it's Reddit who really delivers the fandom. In the subreddit r/gaming, one person exclaims, "Damn, that's how you do a nostalgia reference." A few people have notes on the price and/or quality of the interface. This person would like a word with the location scout: "DAMN... they should have done it in a drive-in movies setting again. Still... it's awesome they got him to do it though."
And in homage to an inside joke with Conan O'Brien, many Redditors pretend to post a link to the original commercial, only to actually link to this gem. (I fell for the trick every single time.)
- YouTubewww.youtube.com