BeReal app's meteoric rise signals a sea change in what people want from social media
One post a day, no filters and no DMs. Young people are flocking to it.

BeReal offers a stark contrast to traditional social media.
My friend and I were hiking along a beautiful coastal trail when her phone chimed. "Oh, time for my BeReal!" she exclaimed. She pulled her phone from her fanny pack, snapped a photo of our ocean view, then beckoned me for a quick selfie with her. A few seconds later, she put her phone away.
I had no idea what had just happened.
As she explained what BeReal was, my first reaction was, "Great. Another social media app. Just what the world needs." She described it as being a more genuine version of Instagram, but I didn't get the appeal.
Then I saw my teen and young adult kids using it. Then I downloaded it myself. Then I got it.
The beauty of BeReal is in its limitations. You can only post one time per day. There are no filters. No businesses to follow. No ads or sponsored content. Not even any DMs to slide into. You connect with your friends, and their daily BeReals are all you see in your feed.
A BeReal is simply a two-way photo—a snapshot of whatever the person is doing, wherever they are, and an inset selfie of them while they're doing it. Everyone is prompted to post a BeReal at the same time with a two-minute window, though you can actually post any time after the chime rings. You can't view anyone else's posts until you share yours.
BeReal's posting prompt past the two-minute window.
BeReal screenshot shared with user permission
You can add a short caption once it's posted, and your friends can react to your BeReal post with a "RealMoji" (an emoji you make with your own face) or a comment.
That's it. That's the whole app experience. Refreshingly simple.
BeReal posts are refreshingly authentic.
BeReal screenshots shared anonymously with user permission
And people have been flocking to it. The app was launched in 2020 and it kicked off 2022 with 920,000 monthly active users. By August, that number had skyrocketed to 73.5 million, according to Business of Apps. As TechCrunch reports, some of that growth was due to intentional, paid promotions among college students, but I've witnessed huge organic growth in my own social circles in the past six months. BeReal has quickly become my teen and young adult kids' and their friends' favorite social media app.
That tracks, since according to Statista, 90% of BeReal users are younger than 35. So what is it about the app that has Millennials and Gen Z so hooked? According to the young people I've spoken to, they like that the photos aren't staged, there's no pressure to post or comment and it's "not addictive." There's no algorithm trying to suck you into whatever it thinks will keep you scrolling, and because people can only post once a day, it's naturally limited in the amount of time you want to spend on it.
It's also just fun to see what people are really up to in their everyday lives, even the mundane stuff. It feels far removed from the filtered, perfectly posed and curated photos people share on other apps, and you don't have to wade through people's political diatribes or sponsored content to use it. Kids can connect with their friends near and far, sharing silly daily life stuff without fretting over "likes" or trolls or other social media drama.
In other words, the kids who grew up with social media are tired of feeling overwhelmed by the over-edited, over-advertised, over-argumentative nature of it. BeReal feels genuine, which is exactly what its creators, French entrepreneurs Alexis Barreyat and Kévin Perreau, intended.
The big question is whether or not the app will be sustainable as it is in the long run. Barreyat and Perreau have managed to avoid media interviews, so it's hard to know what their plans are for the future. There has been some buzz about adding some paid features rather than relying on advertising, so we'll see. But in the meantime, it's a lovely respite from the fray and a brilliant way to keep young people connected online without the pitfalls of traditional social media.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."