In the years following the bitter Civil War, a former Union general took a holiday originated by former Confederates and helped spread it across the entire country.

The holiday was Memorial Day, and the 2018 commemoration on May 28 marks the 150th anniversary of its official nationwide observance. The annual commemoration was born in the former Confederate States in 1866 and adopted by the United States in 1868. It is a holiday in which the nation honors its military dead.

Gen. John A. Logan, who headed the largest Union veterans fraternity at that time, the Grand Army of the Republic, is usually credited as being the originator of the holiday.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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