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richard branson

Entrepreneur Richard Branson.

To paraphrase a popular adage about a tree falling in the woods: If you have a meeting and nobody takes notes of what was said, did the meeting ever really occur in the first place?

That’s the core question at the center of one of billionaire entrepreneur, Virgin Group founder, adventurer and philanthropist Richard Branson’s most important habits. He takes pen-and-paper notes during every meeting.

"I love learning," Branson explained on the “Worklife” podcast with Adam Grant. "I can never understand how people can have a meeting with somebody and not take notes. If you're having a meeting with a group of people where you're planning to sort out issues and not take notes, you're only going to remember two or three things from that meeting. And quite often from a meeting, you might have a list of 20 ideas that come out of it."


He’s got a great point. If people only leave the meeting remembering a handful of ideas, then some great suggestions that should be followed up on magically disappear. The good ideas that deserved reconsidering have been blown away into the ether, never to be considered again.

Branson believes that following up on ideas presented at meetings can take a company up another level.

"It's important to follow up on and it's very important to get back to the person who came up with those ideas and either respond positively or say why you disagree. By dealing with all those small things quickly, you go from potentially becoming an average company into becoming an exceptional company, and the staff who work there are really appreciative that their issues have been dealt with," Branson concludes.

The entrepreneur blames the lack of note-taking squarely on men. He adds that leaving all the note-taking to women does a real disservice to men.



“In my experience, 99 percent of people in leadership roles don’t take notes. What’s more, males are less likely to take notes than their female counterparts,” Branson writes on LInkedIn. “Not only is this unfair to women, but it’s also disadvantageous to men. It’s time for men to step up and do their share of support work. On top of counteracting gender bias in the work force, it will also give men a better understanding of what going on within the business and what needs to be done to make things run more effectively.”

Running meetings without taking notes also makes it harder for meaningful work actually to get done. “This often happens with, for instance, politicians. We will have a meeting, talk about dozens of ideas to improve things, and they won’t write anything down. They might remember one of the ideas, but what about all of the others? They will have to muddle through and little will get done,” he wrote on Virgin’s blog.

Ultimately, it’s essential for people to take notes because great ideas can be lost forever without them. “No matter how big, small, simple or complex an idea is, get it in writing,” Branson wrote. “But don’t just take notes for the sake of taking notes, go through your ideas and turn them into actionable and measurable goals. If you don’t write your ideas down, they could leave your head before you even leave the room.”



Heroes

Why Bill Gates' new, ambitious plan to stop climate change just might work.

Bill Gates is announcing a game-changing energy initiative to fight climate change.

Bill Gates is behind a brand new, game-changing effort taking aim at carbon emissions.

And it's a big move, even by Bill Gates' standards.


Photo by Stefan Postles/Getty Images.

The philanthropist, Microsoft co-founder, and drinker of water-that-was-once-poop is behind a two-pronged international investor-backed push to curb global warming while fighting poverty.

At the UN climate talks in Paris this week, the billionaire is announcing two initiatives that prioritize clean energy technology around the globe.

The first initiative Gates is proposing is called the Breakthrough Energy Coalition.

It's a group of (very) wealthy business leaders who've agreed to invest billions of dollars into "companies that are taking innovative clean energy ideas out of the lab and into the marketplace," Gates wrote on his blog.

The list of 28 investors is impressive.

It includes people like Facebook CEO Mark Zuckerberg...

Photo by Justin Sullivan/Getty Images.

...as well as founder of Virgin Group Richard Branson...

Photo by Anthony Harvey/Getty Images for Free The Children.

...Amazon CEO Jeff Bezos...

Photo by David Ryder/Getty Images.

...and Saudi Arabia's Prince Alwaleed bin Talal, who earlier this year agreed to give his entire fortune (somewhere in the ballpark of $32 billion) to philanthropic efforts.

Photo by Fayez Nureldine/AFP/Getty Images.

The second part of Gates' announcement is an initiative called Mission Innovation.

Mission Innovation is comprised of 20 countries that have agreed to double their public clean energy research and development investments throughout the next five years.

This is huge! Not only does it include commitments from several big carbon-emitters, like the U.S., but also from less developed — but rapidly growing — countries, like China and India.

President Obama and Chinese President Xi Jinping in 2014. Photo by Feng Li/Getty Images.

Gates is putting his money where his mouth is, too. Just a few days ago, he committed to putting $2 billion of his money toward clean energy research and development.

In his blog post on the announcement, Gates made sure to point to the importance not just of energizing the developing world in order to fight poverty, but doing so with clean resources:

"The world is going to be using 50% more energy by mid-century than it does today. That should be good news, especially for the world's poorest, because right now more than 1 billion people live without access to basic energy services. Affordable and reliable energy makes it easier for them to grow more food, run schools and hospitals and businesses, have refrigerators at home, and take advantage of all the things that make up modern life. Low- and middle-income countries need energy to develop their economies and help more people escape poverty.

But the world's growing demand for energy is also a big problem, because most of that energy comes from hydrocarbons, which emit greenhouse gases and drive climate change. So we need to move to sources of energy that are affordable and reliable, and don't produce any carbon."

Gates' big news is just one reason to be excited by what's happening in Paris right now.

The COP21 climate summit launched in France on Monday. And if we're lucky, history will remember it as a truly pivotal moment in the global fight against climate change.

Photo by Dominique Faget/AFP/Getty Images.

Beyond Gates' new initiatives, leaders from over 150 countries are in the French capital to reach a legally binding agreement to drastically reduce greenhouse gas emissions in the decades ahead. The big picture goal is to keep global temperatures from rising two degrees Celsius from preindustrial levels — a key factor in avoiding the worst climate change has in store for our world.

If ambitious goals are set, the world has every reason to be hopeful — especially as those objectives will be agreed upon in a city still healing from recent terror attacks.

"What greater rejection of those who would tear down our world than marshaling our best efforts to save it," President Obama said in a speech at COP21, referencing the Nov. 13, 2015, attacks in Paris.

Climate change is a big problem. It will take big solutions to solve it.

But between Gates and Obama — and the 100-something other countries that are on board — it certainly looks like we have a fighting chance at keeping our planet green for generations to come.