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recycling

Anyone can transform their relationship with waste.

In Japan, one of the first things you notice is how intense they are about recycling. Bins are guarded by two to three uniformed protectors who are quick to tell you if you’re doing things wrong. For a novice—especially one from America—that seems to be almost everything. The plastic plate wasn’t washed clean enough, you’re headed to the wrong bin (there are many, all with varying purposes), etc.. It can feel quite exhausting until you realize that Japan is a global leader in plastic bottle and e-waste recycling, with an impressive 86% and 70%, respectively. Compare that to the global recycling numbers: according to the Ellen MacArthur Foundation, about 30% of plastic water bottles (PET) are recycled globally and only 22% of all e-waste is formally recycled globally.

However, nestled in the lush mountains of Shikoku Island—the smallest of Japan’s four islands—is a tiny town that’s revolutionizing the trash and recycling industry. Welcome to Kamikatsu. All 1,400 residents here are so committed to zero-waste, they sort their garbage into 45 different categories and don’t even use garbage trucks. And their efforts have paid off: Kamikatsu received a remarkable 81% recycling rate—the highest in the world, thus far.

Recyling, reusing, environment, Japan, environmentKamikatusu's recycling techniques are well worth the effort. Kamikatsu Zero Waste Center

For perspective, Japan’s national average (for overall solid waste recycling) is only 20%. Germany is considered as the global leader in recycling household and municipal waste, with a recycling rate of 67%. Following Germany are Austria (58%), South Korea (59%) Slovenia (58%), and Belgium (54%). The United States rests at 32%, although it aims for 50% by 2030. In short, Kamikatsu isn’t just lapping the world’s global leaders: it’s redefining what’s possible.

Which wasn’t always the case. In the 1970s, there was nothing exceptional about Kamikatsu, in terms of recycling. According to ReasonsToBeCheerful: “The roots of Kamikatsu’s reuse revolution go back decades. During Japan’s postwar economic boom, the expansion of mass industry created huge amounts of waste, which increased from 6.2 million tons in 1955 to 43.9 million tons in 1980. In response, municipalities across Japan, including Kamikatsu, began to build incinerators to dispose of it all. But over time, concern grew about the pollution being created.”

Recycling, Japan, zero-waste, trash, environmentThe inside of Kamikatsu's Zero Waste Center. KAMIKATSU ZERO WASTE CENTER

The town’s transformation took years, beginning in 1991, when officials first tackled food waste by providing composters to every household. By 1997, they’d created nine categories for recycling:

  1. Newspapers
  2. Magazines and flyers
  3. Cardboard
  4. Milk cartons
  5. Other paper
  6. Aluminum cans
  7. Steel cans
  8. Glass bottles
  9. PET bottles

This was the moment that changed everything for Kamikatsu, a significant cultural and logistical shift that laid the foundation for years to come. "It was tough because it changed their day-to-day duties," admits Akira Sakano, founder and director of Zero Waste Japan, "but people got used to it."


Recycling, Japan, zero-waste, trash, environmentHow to recycle boxes and other cardboard goods. KAMIKATSU ZERO WASTE CENTER

Today, Kamikatsu continues its goal to become fully zero-waste. The town closed down their incinerators, removed all garbage trucks, and now boasts a radical 45 categories for recycling.

But do you really need a 45-category system to cut back on waste? Of course not. Here are five practices anyone can adopt at home:

  1. Compost your food waste. According to Kamikatsu’s garbage guide (which was helpfully translated by Core77), “Compost food scraps [is] the only resource you can recycle yourself.” By using compost bins, electric composters, and bamboo composters, residents are able to transform food scraps into valuable fertilizer.
  2. Embrace second-hand. The town has a “Kuru-kuru” shop, which translates to “come and go,” and offers free second-hand items to anyone who wants them. Each product is weighed and tracked, to account for exactly how much waste is avoided. To do this locally, try joining your neighborhood’s Buy Nothing group, or donate to a Tiny Free Library.
  3. Get creative with upcycling. Local artisans in Kamikatsu transform old clothes, like kimonos, and koinobori (fish-shaped streamers) into bags, jackets, and toys. So, ask yourself: Do I really need to throw away that jar, or could it become a treasured container? Old t-shirts could become lovely, braided rugs. Egg cartons make wonderful painted art projects or storage bins.
  4. Reuse your own containers. Places like The Refill Shoppe, Common Good, and Clean Cult offer green alternatives to single-use cleaning solutions and soaps. Their wide variety of refillable products also use less packaging and contain non-toxic ingredients.
  5. Question consumption. The Kamikatsu Zero Waste Center is shaped in a giant question mark, urging people to ask why they must spend money on something. Their website reads: “Why do you buy it? Why do you throw it away?” It’s a reset, an invitation to rethink your relationship with constant consumption.

As we face mounting environmental challenges, Kamikatsu offers a powerful reminder: with community commitment and creative thinking, we can transform our relationship with waste. Are you ready to try?

Recycling, Japan, zero-waste, trash, environmentGive radical recycling a try. KAMIKATSU ZERO WASTE CENTER

All photos courtesy of The Coca-Cola Company

Behind the Scenes Making Recycled Records with Mark Ronson

True

You’re walking down the sidewalk, earbuds in, listening to your favorite hip-hop beats. As your head bobs to the sounds, the sun warms your back. It’s a perfect day.

When the chorus hits, the empty Sprite bottle in your hand becomes a drumstick, passing traffic becomes a sea of concertgoers, and the concrete beneath your feet is suddenly a stage. Spinning on your heels, you close out the song with your face to the sky and hands in the air.


Spotting a bright blue bin, you chuck in your imaginary drumstick. The sound that echoes back is satisfyingly cool, a deep, reverberating clunk so loud you can hear it over the music.

That is the sound of recycling.

Imagine how harmonious it would sound to mix the tones of millions of bottles going through the recycling process—the melody of all of us doing our part?

The Coca-Cola Company recognizes its responsibility to help address the world’s plastic packaging crisis. Several of the company’s most popular brands were historically made in green plastic bottles—however, when green plastic is recycled, it is usually turned into single-use items that do not get recycled again. To take one more step toward greater sustainability, Sprite, Fresca and Seagram’s are now being packaged in clear plastic bottles, increasing the likelihood of them being recycled over and over again—a process known as “closed loop recycling.”

Surprisingly enough, closed loop recycling and music have a lot in common. Music producers typically use a technique called sound sampling: the process of taking an old sound, chopping it up, and flipping it into a completely new beat. Just like the process of recycling, old can be new in sound sampling. An old sound is used in a new track, which is morphed again into a newer track, and so on. Beats being made today will be recycled by another creative in the future. Que Uptown Funk!

To celebrate the shift from green to clear, The Coca-Cola Company partnered with iconic, genre-defining/defying producers Mark Ronson and Madlib to create the world’s first album composed of the sounds of the plastic recycling process itself. The Recycled Records EP uses real ambient sounds sampled from various points in the closed-loop recycling chain at four different recycling facilities scattered across the United States. From the percussion of a forklift beeping, to the tonal beat of a conveyor belt, to the hi-hat of air blown into a plastic bottle, the EP brings to life the magic of multiple reuses.

“It sounds very crazy to say it, but anything can become a sample…any sound can be manipulated. The sound of opening a barrel of plastic has its own funk and flow to it,” said Ronson.

Not only did The Coca-Cola Company find a way to literally turn the sounds of recycling into music, thanks to the Recycled Records Beat Machine, you can be part of that process, too. Using the site, music enthusiasts are able to remix the very same recycled sound library used by Ronson and Madlib into innovative compositions of their own through an interactive, one-of-a-kind digitized version of an 808 beat machine. Generally, the biggest obstacle for many aspiring artists is accessing the proper musical technology, which is yet another reason why Recycled Records is so dang cool—this beat machine is free and accessible to anyone with an internet connection.

Innovation and creativity are the way of the future; tap into yours today by creating a Recycled Record of your very own. Maybe someday, other people will be dancing down the street listening to YOUR beats!

Science

Sustainably good news: Recycling is getting better and this family is showing us how

What if instead of focusing on what isn’t working, we looked at these stories as an invitation to do better?

Via Ridwell

Ryan Metzger and son Owen

There is no shortage of dire news about the state of modern recycling. Most recently, this NPR article shared the jaw-dropping statistic that about 5% of all plastics produced get recycled, meaning the rest of it ends up in landfills. While the underlying concerns here are sound, I worry that the public narrative around recycling has gotten so pessimistic that it will make people give up on it entirely instead of seeing the opportunities to improve it. What if instead of focusing on what isn’t working, we looked at these news stories as an invitation to do better?



This question isn’t rhetorical for me; it’s been the motivation behind how I’ve spent the past five years of my life. It started when my son Owen asked me how we could recycle our dead batteries where we live in Seattle. After making a few phone calls and realizing how complicated it was, we made it a weekend project to pick up our neighbor’s batteries along with other hard-to-recycle items.This novel approach of having your hard-to-recycle stuff “carpool” with your neighbors quickly caught on in Seattle. Our rapidly growing community was looking at their junk drawers with new eyes, felt inspired to be part of something bigger, and kept asking what else we could pick up.

This enthusiasm turned my family’s passion project into Ridwell, a company whose mission it is to make it easy to deal with hard-to-recycle materials like plastics, light bulbs, batteries, & more. We pick up where curbside recyclers leave off, providing our members in six states with a way to recycle and reuse materials right from their doorsteps. In 2022 alone, our community kept more than one million pounds of hard-to-recycle plastic film out of landfills. To date, we’ve kept more than ten million pounds of hard-to-recycle materials from going to waste. All of this impact started with a simple, optimistic reframe. Instead of dwelling on what our curbside service couldn’t take, we instead asked ourselves how we could help.

Ryan Metzger, Founder and CEO of Ridwell

Via Ridwell

It’s been a lot of work to be sure, but what’s kept me motivated on this journey has been learning about all of the exceptional efforts happening elsewhere to make recycling work better for everyone. Our elected officials are creating new policies that powerfully shift market incentives, like Maine’s law that makes companies pay for their own recycling or California’s law that creates more demand for recycled plastic. Engineers are developing new ways to recycle tricky plastics, while citizens across the country are raising awareness about the need for government and corporations to do more.

The longer I’ve worked in the recycling space, the more I’ve found allies and collaborators who are finding surprising uses for materials that used to be dismissed as trash. Trex has pioneered a method of turning soft plastics like grocery bags into high-performance decking for homes. Companies like ByFusion and Arqlite are turning multilayer plastic packaging once considered unrecyclable into building materials and hydroponics gravel. The types of innovations we’ll need to solve our recycling crisis are all around us; we just need to keep connecting these pockets of innovation into a more holistic system of reuse and recycling.

So while the news cycle around recycling can often feel overwhelming, I always encourage people to use these grim statistics as motivation to lean into the challenge and look for solutions. For some people, that’s calling their legislators, and for others, it’s coming up with new packaging that has a smaller environmental footprint. For those of us at Ridwell, it’s about how we can help make it easy for households to keep hard-to-recycle materials out of the landfill. As the past decade has shown us, the overwhelming “Pacman-shaped” chunk of the pie chart often shows us where the most impactful innovations must come from and where the next wave of businesses must focus. Yes, we are at an inflection point when it comes to addressing the problems posed by excessive waste in this country. To be honest, I’ve never felt more optimistic that we have what it takes to address this problem, together.


Ryan Metzger is a guest contributor to Upworthy and founder and CEO of Ridwell

Science

Hawaiian eco-entrepreneur unites people to fix the Big Island’s massive cardboard problem

He found a clever way to make use of climate-destroying cardboard.

Evan Lam is working to fix Hawaii's big recycling problem.

True

The United States generates an incredible amount of paper and cardboard waste every year. The most recent EPA statistics from 2018 found that Americans throw away 67.4 million tons of paper and paperboard a year. Sixty-eight percent of it is recycled, with the remainder being dumped in landfills.

Cardboard will eventually deteriorate in a landfill but as it degrades it creates methane gas, one of the largest contributors to climate change. While carbon-trapping trees are one of the biggest ways to combat climate change, over a billion of them are chopped down every year to meet the country’s ever-growing cardboard demands.

In Hawaii, cardboard waste is an even greater contributor to climate change because the state lacks adequate recycling facilities. So, all of the country’s recycled cardboard is packaged and shipped five thousand miles to Thailand to be reprocessed.

Twenty-nine-year-old Evan Lam is improving the cardboard problem on Hawaii’s Big Island by upcycling the material into useful products that keep it on the island. He sees his work as part of a larger, global trend.



“One of the biggest responses that I see happening kind of all over the world, and here in Hawaii, is localization,” Lam told Eco Watch. “The more that we can do and process and take care of things at a local or regional level that’s kind of geographically bounded, the further we can get in just eliminating sources of greenhouse gas emissions.”

Lam created CirclePack in 2020 to make better use of the Big Island’s cardboard waste. The company travels to partner organizations throughout the island where people drop off clean cardboard that is shredded on-site by volunteers. The cardboard is repurposed into a flexible, perforated mat or smaller pieces of confetti.

The confetti cardboard can be used as sustainable packing supplies, animal bedding, compostable mailers, and garden or farm mulch.

The mesh cardboard is used by farmers as a mulching to kill invasive plant species. It also works as an organic weed cover and provides a home for worms in a vermicompost. Vermicomposting uses worms to convert biodegradable waste into organic manure.

As of April 2022, CirclePack has shredded 23,534 pounds of cardboard in just over a year of operation.

Lam says that Facebook and Instagram are invaluable tools to help him connect with community groups, volunteers, and environmentally conscious people. “Instagram has connected CirclePack with both community organizations and emerging businesses who prioritize and invest in sustainability. Facebook Groups particularly have helped us connect with community members who volunteer and bring cardboard to our community shred days,” Lam told Upworthy.

Lam’s work is further proof that digital communities can have a tangible impact on local ecosystems. “I post about our community shred days in local Facebook groups and people just show up,” he added.

Lam believes that our ever-growing cardboard use and the supply chain that moves it around the world is unsustainable. “The growth of online shopping will probably increase the use of cardboard. It's a system that needs to change, the global consumption of paper fiber is generally always increasing and we now live in a world where social, political and environmental issues are converging. We can't continue on this pathway and not expect to experience some sort of disaster,” he told Upworthy.

“The fact that my cardboard probably comes to Hawaii from Canada and ends up being recycled in Taiwan and then can be shipped back to Los Angeles to deliver cotton from China and pears from Argentina is surreal,” Lam added. “Who is making these decisions and benefiting from them?”

There’s no end in sight for cardboard consumption, so Lam hopes to share what he’s learned from CirclePack with other like-minded eco-entrepreneurs. “I would like to inspire and inform people how to act in their own communities,” he told Upworthy. “I want people to replicate and use whatever parts of this program to fit their needs where they are. It doesn't have to be complicated, big, or newsworthy to start doing the new, necessary things to benefit people and the places they live.”