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Target has announced that it will raise its minimum wage to $15 an hour beginning July 5. The decision makes good on a promise it made three years ago to raise its starting rate to $15 an hour by 2020.

The move will impact over 275,000 employees in its distribution centers and retail stores.

Target's decision comes after many of America's larger retailers gave their employees temporary raises for working through the COVID-19 pandemic. However, many of those stores, including Starbucks, Kroger, and Amazon have done away with their pandemic raises over the past few weeks.

On March 25, Target moved its starting wage temporarily to $15 an hour after the World Health Organization declared COVID-19 a global pandemic. Now, it's made the decision permanent.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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