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Heineken's ad got totally political, and it's surprisingly great.

There's some science to back up Heineken's ad campaign.

You won't find parties, loud music, or scantily-clothed women in Heineken's 2017 ad campaign.

Instead, the beer company went in a wonderfully different direction.

The company's #OpenYourWorld campaign is the exact opposite of what we've come to expect from decades of beer ads. The premise of the ad is simple: get two people who disagree with each other on a particular issue, place them in a room together, and let them talk it out over a beer.


Image via Heineken/YouTube.

The ad features people who disagree on issues like climate change, feminism, and transgender rights.

There's one important catch: The two people don't know they disagree with each other when they first sit down.

After a few minutes of getting to know each other, the pair is shown short videos that reveal their dissenting opinions on a particular topic.

Drama! GIF via Heineken/YouTube.

They're then given a choice: They can leave, or they can try to hash out their differences over a beer. (It is a beer ad, after all.)

What makes the ad so brilliant is the flurry of emotions that cross each person's face immediately after the big reveal.

"That's not right," one of the participants says in his pre-recorded video, taking a confidently anti-transgender stance. "You're a man, be a man; or you're a female, be a female."

As the tape rolls, the woman he's been speaking with looks to the ground, appearing uncomfortable and anxious. She is transgender. It was a powerful, intimidating, and suspenseful moment.

It looks like he's about to leave, but does he? GIF via Heineken/YouTube.

By the end of the ad, the man concedes that the "black and white" world he was brought up in is actually filled with more shades of gray than he'd been willing to give it credit for. His tone softens, and you can see that he's considering the issue — and his drinking partner — in a whole new light.

Is sitting down over a beer really enough to overcome our differences?

Surprisingly, it turns out that the ad is pretty spot-on.

A number of studies have shown that short, casual, in-person conversations with someone with an opposing viewpoint is one of the easiest paths to changing someone's mind.

Image via Heineken/YouTube.

This may very well be one of the few times where trying to mimic what you've seen in a beer ad is totally appropriate — and encouraged. It's for the sake of humanity, after all.

You can check out the full ad below.

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10 comics explain what it's really like to be an introvert.

What it looks like to live as an introvert, as told by an introvert.

A lot of people think being an introvert is limited to wanting to be alone.

But really, it's so much more.

This is why Maureen Wilson decided to illustrate some of the best parts of being an introvert. Introverts can be observant, and they can be good listeners. Some introverts enjoy being with people often while other introverts love being alone most of the time.


But it's estimated that about one-third to half of the U.S. population are introverts, so no two introverts are the same. Here are 10 things Wilson wants you to know about an introvert's life.

1. Introverts are more than quiet.

2. An introvert's guide to fashion may include conversation-proof clothing items and accessories.


3. They might also have a few T-shirts to add to the mix.


4. Introverts and extroverts actually share a few commonalities.


5. Their alone time often isn't lonely.

6. Their weekends might look a little bit less full, but that doesn't mean they aren't relaxing.

7. Home tends to be where the heart truly is for an introvert.

8. This Magic 8 Ball game truly captures being an introvert.

9. Sometimes, talking to non-humans can lead to easier conversations, too.

10. But what most introverts want you to know, above anything else, is that being at peace with themselves makes them the happiest of all.

Insecurities can stem from anything and can prevent someone from feeling comfortable being around other people. This video is a reminder that being yourself is about embracing who you are. (Tip: You have to watch all the way through to get to the surprise at the end!)