Heineken's ad got totally political, and it's surprisingly great.

There's some science to back up Heineken's ad campaign.

You won't find parties, loud music, or scantily-clothed women in Heineken's 2017 ad campaign.

Instead, the beer company went in a wonderfully different direction.

The company's #OpenYourWorld campaign is the exact opposite of what we've come to expect from decades of beer ads. The premise of the ad is simple: get two people who disagree with each other on a particular issue, place them in a room together, and let them talk it out over a beer.

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Meagan Nash thought her son, Asher, belonged in magazines.

Asher Nash. Photo by Crystal Barbee.

"I wanted to submit him because he always seemed to like having his picture taken," Nash said. "Anytime I get my phone out, his eyes get big, and he gets this big grin on his face, almost like he knows what's happening."

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