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child-rearing

A man asking a woman for forgiveness

Yasmina Elmerkaoui, a beauty influencer and founder of Merkau, is getting a lot of love on TikTok because she reminds everyone that there is more than one way to respond to an apology. Sometimes, all you have to do is say, “Thank you.” If you were the one who was wronged, why does someone get to control your reaction just because they apologized?

Her thoughts were eye-opening to many people conditioned to give a knee-jerk “It’s okay” response when someone apologizes, even though what they ask forgiveness for probably isn’t “okay.” Elmerkaoui shared her thoughts on a September 2024 episode of the “Hanging for More” podcast she hosts with Maggie Younan.

What's the best way to respond to an apology?

“I’ve taught my kids to say, ‘Thank you for apologizing,’ rather than, ‘That’s OK,’ because the behavior isn’t OK,” Elmerkaoui says. “The apology is welcomed, so it also draws a line and reminds you, no, no, no, that isn’t OK.”

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How to respond to “sorry” 🙏

Elmerkaoui’s response provides a solid distinction between thanking someone for admitting they were wrong without going so far as condoning their actions. The “thank you” response is also a way to prevent people from acting out of line again. If you tell someone their bad behavior is “okay, " they are more likely to do it again, causing a terrible cycle of poor behavior and apologies. “It reminds everyone else in their life as well that the apology is welcome, but the behavior isn’t okay and I won’t accept it,” she continues.

Elmerkaoui doesn’t expect an “It’s okay” even from her own son because she believes it teaches him poor boundaries. “They say the same to me, like, ‘Thank you for apologizing,’” she goes on. “I’ll even pull them up if they say, ‘That’s okay.’ Noah, especially, he’s such a mama’s boy, he’s like, ‘Mom, that’s okay, you did nothing wrong.’ And I’m like, “No, I did.”


“This is so important. It’s not ok to mistreat others and hide behind an apology. It becomes a cycle,” Rafaela wrote in the comments. “There’s power in saying ‘I forgive you’ too when you genuinely do, but absolutely never ‘it’s fine,’” Allison added.

Some people had never even considered simply saying thank you. “Why have I never thought of this? I've been actively thinking of what a better response would be. I'm trying to stop saying "it's okay,’” Kaitlin wrote.

Karina Schumann, a psychology professor who studies conflict resolution, apologies, and forgiveness at the University of Pittsburgh, agrees with Elmerkaoui’s approach but stresses that we respond to the apology authentically. “It’s important to be genuine without being hostile,” says Schumann. “Research shows that using a ‘constructive voice’ — where you voice your concerns in a positive, calm way — is the most effective way to invite behavioral changes and better relationships. Sweeping things under the rug and pretending to forgive when you’re not ready are not going to fix the problem.”

Yasmina Elmerkaoui’s simple yet powerful apology approach brought up a meaningful conversation about authenticity and boundaries. Her advice to shift from saying “It’s okay” to “Thank you” encourages a healthier dynamic that doesn’t condone bad behavior but places a high value on accountability. It acknowledges the hurt while bringing things to a sincere resolution. Elmerkaoui’s advice reminds us that we may not be able to control how people treat us, but we have complete power over how we respond.

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3 helpful ways to teach boys to become men without the 'man up' nonsense.

Raising boys to be feminists doesn't just help girls and women. It helps boys, too.

Joanna Schroder is a proud feminist. She wants to raise her two sons to be proud feminists as well.

Joanna enjoys spending quality time with her boys, but she also values teaching them important lessons on masculinity. Photo from Joanna Schroeder, used with permission.


Schroeder is passionate about feminism due to her upbringing. In addition to her degree in women's studies from UCLA, she's part of a three-generation legacy of strong women, dating back to her grandmother who fought against sexist hiring standards in the 1930s.

But once her two sons came into the picture, things changed a bit.

"When I became a mom, my focus as a feminist shifted to what is happening with boys in society today," she told me. "That's why I believe in a feminist parenting style as I raise my sons."

Feminist parenting. Yep, it's a thing.

She's quick to point out that raising boys to be feminists is way more than just helping them become allies for women. Smashing gender norms helps our sons out, too.

Here are three reasons why Joanna believes raising our boys to be feminists is good idea.

1. It builds the foundation that boys are never justified in hurting or bullying girls.

Bullying is never OK. Photo from iStock.

There are a lot of seemingly innocent things we say about our boys:

"Boys will be boys."

"Don't worry. He's just mean to you because he likes you."

Joanna isn't buying any of it.

"Being a feminist parent doesn't allow for boys' bad behavior to be excused due to gender," she said. "Feminist parents believe that boys and girls are equally able to make choices that put empathy and kindness first."

Not to mention, studies have shown that gender-based language such as "boys will be boys" can lead our kids to subscribe to harmful stereotypes about what men and women can (or can't) do.

2. Crying? Yep, it's OK for boys to be emotional.

Yes, boys can cry, too. Photo from iStock.

Back in the day, if a boy was caught crying, he might catch a lecture from a well-meaning adult or be targeted by other kids who thought he was being a "sissy."

Things have improved in that regard lately. Or have they?

"From the time they're small, we tell boys to 'man up' and we try to stop them from crying," Joanna said. "Language like that keeps boys quiet when they're hurt, and it tells them that they're not allowed to seek support when times are tough."

The whole "be a man" narrative really only allows men to experience three emotions: happiness, lust, and anger. Here's the thing — no matter what our gender is, sadness exists in all of us, too.

GIF from "Inside Out."

A recent study found that only 19% of men felt comfortable talking about their problems with others. It doesn't take a big leap to figure out that most of the men who keep their feelings bottled up learned to do so at an early age.

Unfortunately, bottling up emotions comes at a steep price. Males account for over 75% of all suicides, and they're more than four times as likely to commit suicide than females.

That is a big problem. A problem that Joanna hopes parents of young boys will address by allowing boys to be their true selves.

"Raising feminist sons, allowed to express the full range of their feelings and find support when they're feeling sad or scared, can help our boys live longer, happier lives," Joanna said.

3. It prepares boys to be loving, supportive dads in the future.

If a boy chooses to have children when he becomes a man, it will be the most important job he will ever have. But in order for boys to truly realize their potential as fathers, Joanna believes it all starts with how we raise them now.

"When we allow boys to see themselves as kind, empathetic, loving people, they are able to see themselves as engaged dads," Joanna said. "Dads who will help break the cycle of toxic masculinity."

How can we do that? Heather Mainville, a single mom of an 8-year-old son named Joey believes having boys playing with dolls helps.

Joey is one of many boys who enjoy playing with dolls. Photo provided by Heather Mainville, used with permission.

"Joey loves dolls and has the confidence to speak up when he hears that boys shouldn't play with them," Heather told me. "He's also a loving and protective playmate with younger children due to learning empathy at a young age."

I like Joey's chances to be an excellent dad in the future.

Joanna believes that boys can also let go of the notion that their roles as men and fathers are to be financial providers. Instead they can be providers of a different kind.

The kind who reads books to his kids. The kind who attends his kids' doctor appointments. The kind who prepares healthy meals for his kids. The kind who styles his daughter's hair. The kind who isn't afraid to be affectionate around his kids.

Modern dads are learning to provide for their kids with more than just their paychecks. Photo taken from the Daddy Doin' Work Instagram feed, used with permission.

In other words, boys can learn to grow up to be the type of dad everyone expects them to be.

"That allows for their partners to enter the workforce to their full capacity, knowing that their men are empowered as a different type of provider, too," Joanna said.

No matter what you think of feminist parenting, we all have one thing in common.

There are people who think that teaching our boys to be feminists is a bad idea. But what isn't up for debate is we need to do whatever we can to help our boys to become the best men they can be.

Joanna agrees. She just has strong opinions on how to go about it.

"Feminist parenting directly combats toxic masculinity, which ultimately offers all of our kids a better future," she said.

For more insight into what "toxic masculinity" looks like, and why it's important to fight it, check out the recent documentary "The Mask You Live In," which explores how boys deal with navigating between being true to themselves and satisfying society's definitions of masculinity.

Needless to say, it can be a tough road for our young men. It's up to us to help them.