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Pop Culture

'Marcel the Shell With Shoes On' is a film full of heart-melting simplicity

'It’s important to me to tell a story about someone working through a loss that they weren’t expecting,' star Jenny Slate shared.

marcel the shell, movie, marcel the shell with shoes on

Marcel the Shell is starring in his own movie.

In 2010, a little shell with a googly eye and sneakers appeared on the internet and made everyone go “aww.” His name? Marcel the Shell With Shoes on. In a series of confessional style web videos, Marcel told us about himself and his life. Created by filmmaker Dean Fleischer Camp and voiced by Jenny Slate, Marcel became a part of the 2010s web pop culture. But like most viral moments, he kind of faded into obscurity, but not before appearing in a children’s book. Now, Marcel is back in a full-length feature release, “Marcel the Shell With Shoes On.”


I recently talked to the star and co-creator Jenny Slate ahead of the film’s release about what it was like to live in Marcel’s head and how the movie came to be. Slate revealed that she and Fleischer Camp have been working on the film for the last seven years. So while many people had forgotten about Marcel, they hadn’t.

“It is an interesting or special thing to bring something back to people that they may have naturally moved on from,” Slate said. “I do think Marcel does have a pretty devoted fan base—the people that like him seem to really enjoy watching him, and it’s nice to rustle that up again.

“Doing a series at that point wouldn’t have allowed us to have as full of an investigation into Marcel’s character as making a documentary or mockumentary feature,” Slate continued. “We started to understand what made Marcel appear the most himself.”

Marcel is all heart. Well, technically, he’s all shell, but still. You don’t expect to find yourself so attached to an anthropomorphic shell with a googly eye and little shoes, but as soon as you first see him on screen, you know your heart is about to melt.

In the feature, the filmmaker, Dean, is recently single and is staying in an Airbnb when he happens upon Marcel, who lives in the house with his Nana Connie and his pet ball of lint, Alan. Quickly, Dean begins to film his conversations with Marcel, mainly because Marcel is such a fascinating little creature. He has his daily routines, which include gardening with Nana Connie and rolling around the house in a tennis ball. He and Nana Connie have a weekly ritual: watching Lesley Stahl on “60 Minutes.” It’s their most favorite show, and they never miss it.

“We worked really hard to make sure that Marcel as a character was not changed, but only revealed more and expanded,” Slate said.

Soon, Dean begins sharing his videos of Marcel online and, of course, they begin to go viral. And while Marcel isn’t inherently opposed to his newfound fame, it does begin to take a toll, especially because it only exacerbates his loneliness. Once upon a time, he lived in the house with a whole family of shells, including his parents. There were also humans who lived in the house—Mark and Larissa—but they fought a lot. One night, they fought one time too many and in the rush of packing, Mark swept the shells up with his things.

Dean decides to use Marcel’s fame to try and find the rest of his family. So they get on a livestream that allows Marcel to share his story. While they become more viral, Marcel isn’t any closer to getting his wish for his family back. Then the fame becomes too much—people are taking pictures in front of the house, getting Marcel tattoos, the whole nine yards.

“Although he is always completely down to engage and answer questions honestly, he often seems to have forgotten that what he’s saying has any sort of receiving place. He has no performance of himself—he just is himself,” Slate said when I asked what's her favorite thing about Marcel.

On top of the fame, Nana Connie’s health is quickly deteriorating, which worries Marcel. He and Dean go off in search of Mark to reunite the family, but while he’s gone, Connie has an accident and cracks her shell. Because of this, Marcel shuts everything down—no more filming, no more visitors, and Dean must ask his ex-wife to take their dog after he almost attacks Connie.

In the meantime, the team from “60 Minutes” has heard about Marcel’s story and wants to do a feature. Citing Connie’s poor health as an excuse, Marcel declines the interview, potentially giving up his chance to meet his idol Lesley Stahl. Both Dean and Connie try to convince him to do the interview. Connie even tries to show him that she’s in better health because she doesn’t want him to miss the opportunity to expand his world. Eventually Marcel agrees and everyone is excited about it.

On the day of the interview, the house is buzzing with excitement. After all those Sunday nights together, Marcel and Connie are finally going to meet their idol. Of course, Lesley Stahl is kind and wonderful, and it seems that she is genuinely interested in hearing Marcel’s story. After the interview, Marcel and Dean can’t find Nana Connie.

“It’s important to me to tell a story about someone working through a loss that they weren’t expecting, and the unexpected feelings in dealing with that loss,” Slate shared.

Marcel is still in mourning when “60 Minutes” reaches back out. They have found Larissa working as a doctor in Guatemala and we learn more about her story during the news segment. She brings the crew to Mark’s house, and Marcel and Dean find the shell family. Though he is so happy to be reunited with them, a part of his heart will always be missing Nana Connie. Dean moves out of the Airbnb and Marcel’s family moves back in. Marcel still finds solace in the quietness of the laundry room, where he has time to reflect.

I asked Slate what she hopes people will get out of the film now that's it's been widely released and she shared, “I hope people feel momentary belief on the verge of disbelief that something can be both sad and uplifting at once.”

Run, don't walk, to see "Marcel the Shell With Shoes On," now playing nationwide.

Russian novelist Leo Tolstoy.

Leo Tolstoy was a Russian novelist known for epic works such as War and Peace and Anna Karenina. His life experiences—from witnessing war to spiritual quests—profoundly influenced his writings and gave him profound insights into the human soul. His understanding of emotions, motivations and moral dilemmas has made his work stand the test of time, and it still resonates with people today.

Julian de Medeiros, a TikToker who shares his thoughts on philosophy, recently shared how Tolstoy knew if someone was highly intelligent—and his observation says something extraordinary about humanity.

intelligence, thinking, thought process, humanity, humansAn intelligent man's thought process.Canva Photos

“The more intelligent a person is, the more he discovers kindness in others,” Tolstoy once wrote. “For nothing enriches the world more than kindness. It makes mysterious things clear, difficult things easy, and dull things cheerful.”

@julianphilosophy

Intelligent people are kind #intelligent #intelligence #kindness #smart #tolstoy #men #women


De Medeiros boiled down Tolstoy’s thoughts into a simple statement: “Intelligent people are unafraid to be kind.” He then took things a step further by noting that Tolstoy believed in the power of emotional intelligence. "To have emotional intelligence is to see the good in other people, that is what Tolstoy meant, that to be intelligent is to be kind," he added.

It seems that, according to de Medeiros, Tolstoy understood that intelligent people are kind and perceptive of the kindness in others. The intelligent person is conscious of the kindness within themselves and in the world around them.

In a 2024 opinion piece for Inc., author and speaker Jeff Hayden cites organizational psychologist Adam Grant, who says, "Generosity isn't just a sign of virtue. It's also a mark of intelligence. Data: people with high IQs have more unselfish values, give more to charity, and negotiate better deals for others. They prioritize the long-term collective good over short-term self-interest. It's smarter to be a giver than a taker."

Hayden adds on to this statement, saying, "...You can also be smart enough to be generous, thoughtful, and kind. You can be smart enough to build people up instead of tearing them down. You can be smart enough to give before you receive (or better yet, with no expectation of reciprocation.) You can be smart enough to shift the credit from yourself to others."

kindness, intelligence, humanity, human condition, be kindKids showing kindness through sharing. Canva Photos

In other words, these findings certainly line up with what Tolstoy's take on the correlation between kindness and intelligence.

Through Tolstoy's musings, de Medeiros (and Hayden and Grant) makes a point that is often overlooked when people talk about intelligence: truly smart people are as in touch with their hearts as they are with their minds.

This article originally appeared two years ago. It has been updated.

Image via Canva

Old people discuss what moving into a retirement community is really like.

Moving into a retirement community is a big life transition for many senior citizens. Making the choice to downsize and move into a retirement home is not an easy one that can come with many unknowns.

In an Reddit forum, member @common_grounder posed the question: "Anyone who's downsized and moved into a retirement community, what's the adjustment been like for you?"

They continued, "Has it been hard giving up your former life and belongings? Is a more simplified existence comforting to you? Has being around lots of people who are also old been a net positive or net negative?"

Older people who have made the transition into a retirement community shared their real and honest experiences for those considering making the move. These are 16 of their most informative and impactful responses:

retirement home, retirement community, retirement living, assisted living, old peopleThe Villages Dancing GIF by Magnolia PicturesGiphy

"I've been in an Independent Living Community for 2 years. I was having some health issues and I needed a place that had on duty staff. I downsized twice. My wife and I downsized from a 3 bedroom house to a 2 bedroom Apartment. My wife developed Vascular Dementia the year before the Pandemic. Eventually she went into hospice and after my 3rd hip surgery in 18 months I moved into Independent Living. My 1st year here my bride of 39 years past on from complications of the Vascular Dementia. When I first got here I participated with some of the outing and events. We get 2 meals a day and I used to do dinner with the same group daily. The Presidential election changed that. I loved the people I sat with. However I was crushed that so many of my older peers voted against their interests. I just turned 70 on D-Day. On the average I'm a "youngster" here. Before the election I constantly helped residents conquer their smartphones be it iphone or Android. Now I order lunch and dinner for me to pick up and eat alone in my apartment. I only venture out now for Dr's appointments and the occasional family outing . I guess more than any thing I miss my bride of 39 years, 44 together. I'm looking forward that my 29 year old son is getting married in August to a wonderful woman and their future looks bright. I'm grateful technology allows me to talk, text and facetime people I care about. At my age, I don't have many long time friends still on this plane of existence. Even when I downsized to this one bedroom Apartment I still have too much stuff including Heirloom China in my living room for my son that been here 2 years. Oh I almost forgot. We have a happy hour on Wednesday afternoon. I always go and get a vodka tonic and finger food. I was told by my parents to never drink alone. Do that one drink a week is me not drinking alone." —@sapotts61

"I live in a retirement community and I like it a lot. No exterior maintenance, lots of activities and amenities. Beautifully landscaped grounds and great views from my home. Being around similarly aged people is nice too. I really can’t think of a negative. But the quality of the communities vary. Do your homework before taking the plunge." —@Entire-Garage-1902

"My wife and I did it 11 years ago. We sold our 4 bedroom 3 bath 2 story house and moved into a 2 bedroom 2 bath single level house in a 55 and better community. It’s been terrific! We have a resort like pool next to the clubhouse and gym. There are tennis and pickle ball courts, gas grills, a big charcoal grill, sauna and spa. It’s a quiet, safe, well kept neighborhood with friendly neighbors." —@8amteetime

downsizing, retirement community, retirement home, moving out, downsizeGIF by Stellify MediaGiphy

"One month into assisted living. I think it’s going to be fine. Just another life transition like college, being on my own, getting married, having kids, building a career, moving into a bigger showplace house, etc. Just in reverse - everything getting smaller and simpler. Downsizing has been very challenging, getting rid of so many objects that still mean something to us, but won’t mean anything to our kids, and there’s not enough space in our 950 sq ft apartment. Having the staff do all the cooking - food has been quite good! - cleaning, and managing my medications, has certainly simplified our lives. And freed up time for my wife to do things she chooses, not just things she must. Moved to a different state where we knew no one, except our sons and their families, so we’re meeting a lot of new people. Haven’t really clicked with anyone yet, but have a half dozen people we can join for meals in the dining room. Yeah, adjustment is going fine." —@dnhs47

"I (64M) wasn’t ready for it and my wife and I are moving out. I miss seeing kids and families." —@MacDaddy654321

"It's a very difficult thing. It sounds simple, correct. But it's what you make of it in your new life. I used to do warranty work for brand new modular homes. Many are doing just that...downsizing. While working, you wind up chatting with many. The stories would run the whole gamut, from ecstatic to downright miserable. My takeaway if you can afford it was maybe try a couple of years' lease/rent before committing. Sit on any s to get a feel for it first. It was quite heart-wrenching at times. Should have, could have. There's mental factors to think of. Your circle of friends may change. Someone other than you could be in charge of your property. Suddenly, there's not a whole lot you can use those tools on anymore, etc. It's a tough thing to do." —@xgrader

elderly, senior, seniors, senior citizen, old womanOld Lady Fight GIF by BDHCollectiveGiphy

"We are UPSIZING when move to a retirement community." —@FootHikerUtah

"We upsized into a 55+ community. Sometimes I miss the age diversity with neighbors but my husband and I are 64, pretty active with previously established friendships, part time jobs, and our family. We like that there is a clubhouse with book clubs, game nights, community dinners and a lovely swimming pool. I feel like it’s a home where we can age in place for as long as possible." —@Competitive-Ice2956

"I am almost 70. I have downsized hugely. I lived in a retirement community for 4 years from 61 to 65 I hated it!" —@Direct_Ad2289

"We’ve been in an over 55 community 8 yrs. I love my little house, all on one floor, lots of storage. It’s a bit lonely when our snow bird neighbors go home for the summer, but the grocery store is less crowded. We’ve had several neighbors die recently, but that’s why they call this Gods waiting room. It’s also worrisome to see neighbors having physical or dementia like issues. We aren’t into the pool scene or golf, but we love the indoor walking track. The entertainment shows are a hassle, gotta get those tickets months in advance. We tried a few day long bus trips but their prices are way too high now. Our community is over 40 yrs old and pre 2020 we had thriving crafts, cards, wood, metal, auto, photo clubs….people in charge of those kind of drifted away during the lockdown and a lot of knowledge and organizational skills to run those programs were lost. It’s very quiet here, most neighbors keep their homes very tidy. I’m in a single family home, I have yearly membership dues but no HOA…those are running around $300 a month. We have a great Facebook page that helps us all stay connected and compare notes. All in all I have zero qualms about leaving my old life." —@Adrift715

"2/2 1400 sq ft villa. It was hard deciding what to keep and what to get rid of at first, but in the end, it was liberating. I love the fact that we can just lock the door and leave without having to worry about outside maintenance." —@RowdyRumRunner

over 55, over 55 community, retirement, retirement community, retirement homehomer simpson episode 10 GIFGiphy

"I’m in a 55 and over community. It’s a very active community, dances at least 2 per month, bingo on Sunday, movies on Thursday, exercise classes at least 3 per day including yoga, karaoke, cards, swimming…I could go on but you get the drift. No obligation to attend any of the activities but they are available. No meals, this is independent living. I’m really happy here, best choice I made after selling my house. Downside for some is living with rules, some people don’t like picking up after their dogs or speed limits or whatever, my place isn’t super controlling but any rules are too much for some people." —@Kitchen-Fee-5114

"I like it, being on my own I didn’t want a house with all the maintenance. I have a small apartment so I had to get rid of a lot of stuff, that can be hard but I did it. Where I live there is a lot of activities if you are interested, but it’s independent living and some people like that and some don’t. I have made friends, play cards and always have something to do if I’m bored. One of the things you don’t think of is that you meet people and then they die. That is something that can be hard to deal with." —@Birdy304

aging, aging well, happy aging, getting old, old peopleAging Golden Girls GIF by All BetterGiphy

"I upsized when I moved to a retirement community - my Manhattan apartment was 440 square feet, and my car was in a garage two miles away. Here in Connecticut, I've got 1500 square feet plus a basement and garage. I've got more stuff than ever." —@vinyl1earthlink

"We downsized from our home we lived in for 35 years to a tiny home (399 sq ft) three years ago. While the community is not age restricted, 95% of the people are retired and at least 65. We live on a lake so I get to fish as much as I want. Wife enjoys a bunch of activities such as water aerobics, arts and crafts and dancing. We travel the park in a golf cart. It’s takes minutes to get from one activity to the next. Overall we love it." —@Dicedlr711vegas

How are these both high schoolers?

Have you ever looked back at your parents’ high school yearbook and thought that all the 11th graders looked like they were in their early 30s? Whether they were in school in the ‘60s and the kids had horn-rimmed glasses or the ‘80s with feathered hair, they looked at least a decade older than today's high school kids. One wonders if in 30 years, kids look at a yearbook from 2025 and see boys with broccoli cuts and girls with nose rings and they think, “What are they, 35?”

The folks at Bright Side did a deep dive into the phenomenon and found a few reasons why people looked so much older in the past than they do now. It’s a mix of how our minds perceive older fashion and why people age more gracefully in modern times.

Why did people look older in the past?

“Specialists have looked into this phenomenon, and it does have some scientific facts to back it up,” the narrator states. “It's not necessarily that our ancestors looked older; it's more that we appear to look younger. And younger as generations go by, that's because over time humans have improved the way they live their lives in the us alone over the last 200 years.”

- YouTubewww.youtube.com

A big reason people looked a lot older when photography became common in the late 1800s is that it happened at a time when we were making tremendous advances in public health. The 1880s to the 1920s were a time of rapid advancement, when we began to understand infectious diseases and how they spread. “We gained access after safer types of foods, and we understand the importance of clean water. Our individual lifestyle choices can impact the way we look,” the video says.

The way we work has also drastically changed how people look. Working in an office for eight hours a day in air conditioning will keep you a lot younger-looking than working all day as a Victorian chimney sweep. Plus, for people who work outside, sunscreen has made it much easier to protect our skin and decrease wrinkles.

Let’s not forget the importance of a straight, white smile. Advances in dental care also help make people look younger.

1970s girls, high school girls, girls in uniforms, old high school photos, nostalgiaA "girl gang" in 1976. via Earthworm/Flickr

Why do people wearing styles from the past appear older?

Finally, there’s the clothes issue, and, yes, this does have a big impact on how we view the age of people from the past. “Our brains are wired to associate old trends with being old,” the video says. “For example, your grandpa might still have the shirt he wore in that 1970s picture, and it's because of that shirt that you retroactively associate that trend with being old, despite the fact that your granddad does look younger in the picture than he looks today. “

girls in school, '60s high school girls, class room, old-school cool,GIrls in class in the 1960s.via Phillips Academy/Flickr

In the end, the fact that people look a lot younger today than they did in the past is a testament to how the quality of life has drastically improved since cameras were first invented. However, that doesn’t mean that fashion has improved at all. You have to admit that your dad with that fly butterfly collar in his 1977 graduation photo looks better than that multi-colored, Machine Gun Kelly-style hoodie you see guys wearing in high schools today.

Humor

Readers share 17 dead giveaways that a male character was written by a woman

"I'm a bad boy with a heart of gold, and I only have eyes for you."

Canva Photos

People are sharing hilarious examples of what happens when women write male characters.

It's hard to write convincingly outside of your lived experience, especially when it comes to gender. Whether it's comfortable to admit or not, there are a lot of fundamental differences between men and women. We're raised differently, socialized different, and view the world is wildly unique ways. And that's to say nothing of our many, many physiological differences.

Most famously, you've heard the jokes and seen the brutal examples of "men writing women." There's even a whole subreddit dedicated to the worst instances found from books in the wild. One hallmark? There's usually a weird fixation on their physical appearance. The old joke/meme goes, "Cassandra woke up to the rays of the sun streaming through the slats on her blinds, cascading over her naked chest. She stretched, her breasts lifting with her arms as she greeted the sun. She rolled out of the bed and put on a shirt, her nipples prominently showing through her thin fabric. She breasted boobily towards the stairs, and titted downwards."

You get the idea.

But let it be known that it can also be hard for women to write convincing male characters! The male psyche is just so complex, so multi-faceted, such an enigma, that it can be difficult to truly capture without walking a mile in our shoes. OK, maybe that's not exactly it, but let's have an honest conversation about the last time you saw a male character in a romance novel awkwardly "adjust" himself—a phenomenon all guys are familiar with. Probably not very often, right?

A recent Reddit thread posed the question: "What's a telltale sign that a male character was written by a woman?"

Hundreds of users chimed in with their thoughts and opinions and dead giveaways, and the responses are laugh-out-loud funny and wickedly accurate. Here are a few of the best observations:

1. Only "she" gets him.

"She's the only one who gets to see his vulnerable side, which only consists of two things, a traumatic past and his inability to live if he ever loses her," a user wrote.

books, writing, authors, men, women, sexism, masculinity, femininity, men writing women, romance, fantasy, eroticaWho wants to fix this bad boy?Giphy

2. He's the absolute worst. No, wait, he's simply misunderstood.

"He's a total bastard... but with a heart of gold that she will help him discover," someone added.

3. He effortlessly handles her frazzled, panicky freak-outs.

"When a female character is communicating badly, but he understands her anyway," another said.

books, writing, authors, men, women, sexism, masculinity, femininity, men writing women, romance, fantasy, eroticaThese hunks will never, ever give up on love.Giphy

4. He has in-depth conversations with friends about love, emotions, and the things they fear.

"For me, it’s most obvious when male characters are talking to each other. Men just don’t communicate the same way that most women in my life tend to," a guy suggested.

5. He could have anyone, but he just can't get her off his mind.

"Guy has literally everything(money, looks, daring badboy) and suddenly chooses the mundane blank canvass main character. He singularly and inexplicably becomes obsessed with her after seeing her once at [insert random place]" someone observed.

6. The burning. So much burning.

"His touch or his stare burns into the heroine," another user said.

books, writing, authors, men, women, sexism, masculinity, femininity, men writing women, romance, fantasy, eroticaHis piercing eyes will burn straight into you.Giphy

7. He's an open book, or the biggest jerk on the planet.

"He's either an incredibly emotionally open and gentle man or the most annoying asshole you'll ever meet," someone wrote.

8. If he's a good guy, he never gets his timing wrong.

"He gets the timing of his behaviors just right for the FMC [Female Main Character]. He's aggressive at the right time for her and vulnerable at the right time for her. Even his apparent missteps just make him more attractive to her," another user added.

9. He's cold and distant, but only because he's afraid of how much he loves her.

"They're super handsome, but cold and distant the entire time, but then save the day and secretly have always loved the main character," someone commented.

10. He is an enigma.

"Capable but humble, Affectionate but distant, Your pleasure is his pleasure," someone succinctly added.

11. He's hardworking and successful, but always seems to be free for a hang.

"He will also be handsome, perfectly fit, very rich, travels all the time, but still somehow has all the free time in the world to be with her all day," a user wrote.

12. His natural musk is magnificent.

"When it’s repeatedly mentioned that he smells like a plant and a weather element. Pine and snow. Cedar and rain. Oak and sunlight," a commenter observed.


books, writing, authors, men, women, sexism, masculinity, femininity, men writing women, romance, fantasy, eroticaHe smelled like cedar and rain.Giphy

13. He is a thinly-veiled takedown of all men everywhere.

"One I've noticed is male villains who are obviously meant to be allegorical critiques of sexist men. They're often painfully badly written and give the vibe that the author has not ever actually met a human, sexist or otherwise," someone said.

14. He growls, in a good way.

"When he growls or snarls [or makes other animal sounds]," another guy added.

15. He may have psychic abilities.

"He's a 'mind reader' towards others and just 'knows" what they want without the need to communicate clearly. ... He can read minds and knows what she wants without her being up front about it," someone suggested.

16. He's the goodest good-guy that ever good-guyed.

"He's a family man who works 60 hours a week, loves family activities and spending time with the kids. He supports his wife in her career. He's also super jacked because he lifts. Apparently, he doesn't need sleep and days have 30 hours."

books, writing, authors, men, women, sexism, masculinity, femininity, men writing women, romance, fantasy, eroticaHe spends all his waking hours working and with the family, but still has a six-pack.Giphy

17. He's a man of few words, but his brain never stops chattering.

"The inner dialogue is off. Too many words," someone summed up.


The truth is, it's hard for writers to "win" no matter what they do. Men that write vulnerable, soft, feminine female characters will be criticized for stereotyping. If they write them tough and a little crass, they're just writing a 'male fantasy.' Too quirky and impulsive and you've created the dreaded Manic Pixie Dream Girl.

The same is true for female writers. Make your men too brutish and simple and you're playing into the stereotypes. Too sensitive and emotionally-intelligent and you're "setting the bar too high."

We have to remember that a lot of what we read and enjoy on-screen is meant to be escapism. A lot of the teasing criticisms above are pulled from the pages of romance novels, which are meant to be a fantasy. They're primarily written for women, so it's fun to imagine a hunky bad boy with a soft-gooey center that only you can access. Similarly, men love fantasy stories where they get to imagine themselves as the hero meeting a distressed damsel who loves them exactly the way they are.

It's all just a bit of fun, and it can also be a lot of fun for astute readers when well-meaning authors don't quite hit the mark.

Canva

A woman enjoys a piece of chocolate. A man doesn't like it.

Here's the thing: even the worst chocolate, at least for a chocolate-lover, is usually tolerable. Obviously, taste is subjective and there are plenty of people who actually prefer American chocolate over its European counterpart.

That said, an American on Reddit posted a pretty heavy statement on the subreddit r/CasualEurope: "European Chocolate has ruined me." They write, "I always heard online that Europeans hated American chocolate, saying that it tastes of bile. I ignored such things, to me it always tasted fine. Then along came an opportunity, 6 months of working in Denmark. It just so happens that my work had a chocolate jar, every day after lunch I'd have two pieces, tasted good, never thought much of it."

- YouTubewww.youtube.com

This takes a turn. They continue, "That was, until today. I'm back home for the holidays, my mom put out a candy dish of Hershey's kisses. Don't mind if I do. But as the chocolate melted on my tongue I knew something was off. The distinct taste of vomit. I had escaped the matrix; my eyes now open to the truth. Is this a blessing? A curse? I myself don't even know. The only truth I do know is that American chocolate will never taste the same."

The comment section is riddled with explanations, and they seem to know their chocolate. One explains, "European chocolates are required by law to have at least 14% dry milk solids while the US only requires 12%. European chocolate is also slightly richer because it's required to have at least 3.5% milk fat. In the US, the minimum is 3.39%. European chocolate ALSO has a higher requirement for cocoa content — aka the ingredient that gives bars their deep, chocolaty flavor. These differences might not seem so big, but taken together, they add up."

But they're not done. "Also worth noting? When it comes to the American chocolate standard-bearer (hi, Hershey's), some say the biggest perceived difference in chocolate quality might come from its use of butyric acid — which makes chocolate last longer on shelves but gives it a 'tangy' flavor that many Europeans find totally off-putting." One even asks, "Is that why some chocolate BURNS?"

- YouTubewww.youtube.com

"Tangy" is a nice way to put it. In a recent piece for The Takeout on Yahoo! Life, author Moriah House asks, "Why do so many Europeans hate Hershey's chocolate?" House notes, "By and large, the consensus among European (and generally non-American) Hershey's reviewers seems to be that it tastes more like sawdust than chocolate, or less generously, that it tastes like vomit. This might sound unnecessarily harsh, but there are some legitimate reasons that Hershey's bars may be an acquired taste."

While, obviously, Hershey's recipes are kept under lock and key, House insists there's evidence which "suggests that Hershey's chocolate contains butyric acid, a compound that is also found in, well, vomit. Before you get too grossed out, butyric acid is also found in parmesan cheese and many other things that many people find delicious."

Of fascinating note, it's also pointed out that perhaps Americans (and everyone worldwide) don't notice an off-putting taste or smell because of the nostalgia factor. In other words, we're just used to it. "The taste-memory connection should not be underestimated—studies have shown that comfort food is more related to memory than actual flavor. Considering that chocolate is a highly emotional and nostalgic food, the sweet memories associated with your childhood favorite chocolate probably have a not insignificant impact on how you perceive its flavor."

- YouTubewww.youtube.com

There are, of course, other reasons the chocolate tastes different: sugar and fat content, and surprisingly, where the cocoa beans themselves are sourced. On GourmetBouquet.com, they explain, "American chocolatiers tend to use beans from South America, while Europeans, such as those in Great Britain, often use beans from West Africa instead."

While plenty of people have chimed in to say they in fact love American chocolate, the Europeans got a backup with this from this Redditor Down Under: "Mate, I'm here to tell you it's not just Europeans who don't like American chocolate. Us Aussies hate it too. And our chocolate (at least the mass-produced, supermarket stuff) isn't the greatest by a long shot!"