At Upworthy,
we tell stories for a better world.

Like us on Facebook to get them first:

Like Upworthy on Facebook:

The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.

She opens with:

"I'm going to give you some of the secrets about how we make you buy what we want you to buy. So, as a marketer, when I'm first given a project, what's my job? Well, my job is to make you want it, to crave it, to need it, to think that it is the best innovation in food since sliced bread."

It starts getting creepy from there. The reality behind food marketing is pretty damn eye-opening.

"So how do you make the public feel OK with this? How does that happen? My job. How do I do it? I use the language of innovation."

I don't think I'd call this the language of innovation. What about you?

Flash Video Embed

This video is not supported by your device. Continue browsing to find other stuff you'll love!

In case you were wondering what matters to us, it's your privacy. Read our updated privacy policy.

Hey, Internet Friend. Looks like you're using a crazy old web browser, which is no longer supported. Please consider upgrading to something more modern—for a better experience, and a safer time online. We only want the best for you.

Download Google Chrome, and try it for a week. Don't think about it, just do it. You'll thank us later.