Heroes

No one applauds this woman because they're too creeped out at themselves to put their hands together.

This is a fascinating video, I have to admit. Pay special attention to how people react to the speaker.

No one applauds this woman because they're too creeped out at themselves to put their hands together.

The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.

She opens with:


"I'm going to give you some of the secrets about how we make you buy what we want you to buy. So, as a marketer, when I'm first given a project, what's my job? Well, my job is to make you want it, to crave it, to need it, to think that it is the best innovation in food since sliced bread."

It starts getting creepy from there. The reality behind food marketing is pretty damn eye-opening.

"So how do you make the public feel OK with this? How does that happen? My job. How do I do it? I use the language of innovation."

I don't think I'd call this the language of innovation. What about you?

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Frito-Lay

Did you know one in five families are unable to provide everyday essentials and food for their children? This summer was also the hungriest on record with one in four children not knowing where their next meal will come from – an increase from one in seven children prior to the pandemic. The effects of COVID-19 continue to be felt around the country and many people struggle to secure basic needs. Unemployment is at an all-time high and an alarming number of families face food insecurity, not only from the increased financial burdens but also because many students and families rely on schools for school meal programs and other daily essentials.

This school year is unlike any other. Frito-Lay knew the critical need to ensure children have enough food and resources to succeed. The company quickly pivoted to expand its partnership with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to create the "Building the Future Together" program to provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school supplies, snacks, books, hand sanitizer, and personal care items to schools in underserved communities.

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