Hipsters At Whole Foods May Be Hurting A Lot More People Than They Realize

Eating trendy food like kale may seem cool, or at least relatively harmless. But a closer look at "food gentrification" reveals a disturbing fact: the harm it does to low-income families. Organic food is expensive enough as it is, but when it becomes a trendy lifestyle accessory, its cost escalates to a point where it's no longer accessible to lower-income families.


The original images are from an article published by Bitch Media that examines the cause behind these rising food costs in more depth.

One excerpt: "Whole Foods’ work to establish certain produce items as cancer-fighting 'superfoods' has proven to be an effective and profitable marketing tool. In the European Union, it is illegal to sell a product as a 'superfood.' According to a BBC article on the subject, the marketing of an item as a 'superfood' has correlated with price increases. In the United States, we can see this at work with kale, which has been heavily marketed as a superfood since 2011. Since then, the average price of a bunch of the hardy green has increased by 25 percent: from $0.88 a bunch to $1.10."

For more information on the overall rising costs of food, check out this article by World Food Programme and this study conducted by OECD.

Thumbnail image is a still from the video "This Is Water" by Patrick Buckley.

Apr 22, 2014

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