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GOOD continues our mission to uplift humanity, build bridges across communities, and feature innovative solutions to critical challenges.

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social experiment

Photo credit: Photo Credit: Canva, Matter Neuroscience, Instagram – Two payphones set up in Abilene, Texas and San Francisco, California let complete strangers chat.

Culture, Politics

A ‘social experiment’ lets people from Texas and San Francisco randomly connect on a payphone

Cecily Knobler

7/20/2026
Bryce Dallas Howard reuniting with her favorite teacher, Mr. Scotch.

In Partnership With DonorsChoose →

Education, Pop Culture

Bryce Dallas Howard reconnects with high-school English teacher who helped her discover what she was capable of.

Sarah Watts

8/26/2026
Photo credit: @Cosmic-Chen/Reddit – A mom shares screenshots of toddler on plane

Family, Kids

A toddler kept tapping a woman’s arm on a plane. Her response is a terrific lesson for everyone.

Annie Reneau

4/8/2026
Photo credit: Matter Neuroscience/Instagram – A social experiment connects Boomers and Zoomers through payphones.

Culture, Generations

A new hopeful payphone project invites ‘Boomers’ and ‘Zoomers’ to connect one conversation at a time

Cecily Knobler

3/17/2026
Photo credit: Canva – Indian homemakers are getting paid for their labor.

Family, Modern Families

India is sending checks to women for their unpaid housework in a breakthrough social experiment

Erik Barnes

12/12/2025
Photo credit: Canva – Experiment of boys and girls left unsupervised returns eye-opening results.

Family, Kids

A study left groups of kids unsupervised for 5 days. The whole thing was caught on camera.

Jacalyn Wetzel

11/25/2025
Photo credit: @louannkristy/TikTok – You're never too old for a little hopscotch.

Community, Joy

A woman drew a hopscotch-with-a-twist on her sidewalk and captured people’s childlike joy

Annie Reneau

2/27/2025
Photo credit: Array – Array

Identity, Popular, Race & Ethnicity

Oprah’s secret 1992 racism experiment on her audience is still incredible today

Michelle Gant

9/8/2024
More

A grocery store intentionally overcharged customers to show what poverty is really like.

Jon Comulada

12/19/2016
More

How eerie mannequins are making people pay attention to a problem right in front of them.

Alicia Barrón

7/13/2016
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Quran passages or Bible verses? People react negatively — and then learn the truth.

Laura Willard

12/15/2015

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