Not long ago, Angelica and Jason Sweeting were driving home when their 3-year-old daughter Sophia started crying and wouldn't stop.

When they asked her what was wrong, Sophia told them that she hated her dark hair and dark skin and wanted to look like Barbie or Elsa, with long blond hair and white skin.

She told them she'd never be beautiful because she didn't look like those dolls.

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Their kind of startup gets the least funding, so this event gathered the best for a chance to win.

The best and the brightest women-led startups in the Northeast competed in Times Square for their chance at winning $25,000.

Starting a business is hard. And finding tons of people willing to invest their money in it is harder.

Sometimes the search for the right financial backer(s) can be a lot like putting up a romantic personal ad:

WANTED: Entrepreneurial woman with brilliant idea seeks funding to make it come to life. — W4WMAnyone (location: everywhere)
— Startup CEO seeks generous funders to help share innovative and groundbreaking technology with the world. Must like game-changers, bright ideas, and long nights of inventing.
— Turn ons: do-gooders and rich people.
— Turn offs: the uninspired and sexists.


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