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15 best colostrum supplements

Invigorate your journey to optimal health with these wellness-enhancing colostrum supplements.

15 best colostrum supplements

Editor's Note: Upworthy earns a percentage of revenue from items purchased on this list.


Embarking on a journey toward enhanced well-being is a rewarding endeavor, and when it comes to unlocking nature's potential, colostrum supplements stand as remarkable allies. Did you know that the global colostrum market is projected to experience a growth of over 3.5% in the coming years, a testament to the increasing recognition of its incredible benefits? Moreover, scientific interest in colostrum's immune-boosting properties has led to a surge in research publications, with a remarkable 37% rise observed in the last five years alone. As we delve into the realm of wellness-enhancing supplements, this article unveils an illuminating guide to the 15 best colostrum supplements, offering a chance to embrace vitality and invigorate the journey to optimal health.

15 best colostrum supplements

  1. Elm & Rye Colostrum Supplements
  2. Swanson Ultra High Immunoglobulin Colostrum Supplement
  3. California Gold Nutrition, Colostrum
  4. ARMRA Colostrum Immune Revival Unflavored
  5. Mt. Capra Goat Milk Colostrum
  6. PipingRock Ultra Colostrum Quick Release Capsules
  7. NOW Foods, Colostrum Powder
  8. Nature’s Sunshine Colostrum Capsules
  9. Ancestral Supplements Grass Fed Beef Colostrum Supplement
  10. WONDERCOW Colostrum Powder Supplement
  11. Symbiotics Colostrum Chewables
  12. Brain Basics Ultra-Pure Colostrum
  13. Surthrival: Colostrum Powder Capsules
  14. Double Wood Supplements Colostrum Supplement Capsules
  15. Pure Velvet Colostrum Powder

Elm & Rye Collagen Supplements

Colostrum supplements have gained popularity in recent years as a natural and effective way to boost immunity and support overall health. Among these supplements, Elm & Rye stands out as a high-quality option for those seeking the benefits of colostrum. Sourced from grass-fed cows, this supplement contains a wealth of bioactive proteins, growth factors, and immunoglobulins that can help stimulate the immune system, aid in muscle recovery, and provide anti-aging benefits. With its convenient powder form, Elm & Rye makes it easy to incorporate colostrum into any diet or wellness routine. Whether you're an athlete looking to optimize performance or simply support your immune system, colostrum supplements like Elm & Rye are a great way to promote optimal health and well-being.

Swanson Ultra High Immunoglobulin Colostrum Supplement

Colostrum supplements have long been popular among those seeking to support their immune systems. Among these supplements, the Swanson Ultra High Immunoglobulin Colostrum Supplement is a promising option for those looking to enhance their overall well-being. Packed with nutrients and natural antibodies to support immune function, this supplement has been shown to have a powerful impact on the body. Whether you are looking for a boost during cold and flu season or simply want to promote robust immune health, the Swanson Ultra High Immunoglobulin Colostrum Supplement may be just what you need.

California Gold Nutrition, Colostrum

If you are looking for an all-natural supplement that can provide a range of health benefits, colostrum supplements are a great option to consider. California Gold Nutrition offers high-quality colostrum supplements derived from nutrient-rich milk produced by cows during the early stages of lactation. Colostrum is packed with immune-boosting antibodies, growth factors, and other essential nutrients that can help strengthen your immune system, reduce inflammation, and support digestive health. Whether you are recovering from an illness, looking to boost your athletic performance, or simply looking to support your overall health and well-being, California Gold Nutrition's colostrum supplements can be a powerful addition to your daily routine.

ARMRA Colostrum Immune Revival Unflavored

Colostrum supplements have been gaining popularity in recent years due to their potential immune-boosting properties. ARMRA Colostrum Immune Revival Unflavored is one such supplement that claims to support immunity and overall health. Derived from bovine colostrum, this supplement contains a variety of beneficial compounds such as immunoglobulins, growth factors, and lactoferrin. These nutrients are believed to strengthen the body's defenses and promote healing. While more research is needed to fully understand the effects of colostrum supplements, the potential benefits are encouraging. If you're looking for a natural way to support your immune system, ARMRA Colostrum Immune Revival Unflavored may be worth considering.

Mt. Capra Goat Milk Colostrum

Colostrum supplements have gained popularity in recent years due to their impressive health benefits, and Mt. Capra Goat Milk Colostrum is no exception. Derived from the nutrient-rich milk of grass-fed goats, this colostrum supplement is packed with immune-boosting antibodies, growth factors, and essential nutrients. Mt. Capra's strict standards ensure that their goats are free from hormones, antibiotics, and GMOs, making their colostrum a pure and natural supplement choice. Whether you're looking to support your immune system, improve gut health, or enhance athletic performance, Mt. Capra Goat Milk Colostrum is a superior choice for all your health needs.

PipingRock Ultra Colostrum Quick Release Capsules

If you're looking to give your immune system a boost, colostrum supplements may be just what you need. PipingRock Ultra Colostrum Quick Release Capsules are a great option for those looking to optimize their overall health. Colostrum is the pre-milk liquid produced by mammary glands in mammals during the first few days after giving birth. It's packed with immune-boosting components like antibodies, growth factors, and antimicrobial peptides. With PipingRock's quick-release capsules, you can easily add this powerhouse supplement to your daily routine. Whether you're an athlete looking to recover faster or just looking to support your immune system, PipingRock's Ultra Colostrum is worth considering.

NOW Foods, Colostrum Powder

Colostrum supplements have become increasingly popular in recent years, and NOW Foods is one brand that stands out from the rest. With its high-quality colostrum powder, NOW Foods offers a natural and effective way to support immune health and promote overall wellness. Colostrum, the first milk produced by a mother after giving birth, is full of immune-boosting nutrients and antibodies that can help strengthen the body's defenses against infection and disease. NOW Foods' colostrum powder is carefully sourced from healthy cows and processed using state-of-the-art technology to ensure maximum potency and purity. Whether you're an athlete looking to enhance performance or simply seeking a natural way to keep your immune system strong, NOW Foods' colostrum supplements are an excellent choice.

Nature’s Sunshine Colostrum Capsules

Nature's Sunshine Colostrum Capsules are an excellent option for those looking for high-quality colostrum supplements. Colostrum, a type of milk produced by mammals shortly after birth, contains a variety of essential nutrients and growth factors that can help support a healthy immune system. Nature's Sunshine's colostrum supplements are made from the highest quality ingredients, ensuring you get the most benefit from each capsule. Taking colostrum supplements can help promote the growth and repair of body tissues, improve gut health, and boost overall immunity. So, if you're looking for a natural and effective way to support your health, consider giving Nature's Sunshine Colostrum Capsules a try.

Ancestral Supplements Grass Fed Beef Colostrum Supplement

Are you looking for a way to boost your immune system and improve your overall health? Ancestral Supplements Grass Fed Beef Colostrum Supplement might be your answer! Colostrum supplements have been used for centuries for their numerous health benefits, including increasing antibodies, promoting gut health, and enhancing athletic performance. Ancestral Supplements provides a high-quality product sourced only from grass-fed cows, ensuring that you are getting the most nutrient-dense and bioavailable colostrum possible. Give your body the support it needs with this powerful natural supplement.

WONDERCOW Colostrum Powder Supplement

Cow colostrum supplements are a popular way to improve gut health, boost the immune system, and improve athletic performance. If you're looking for a high-quality colostrum supplement, look no further than WONDERCOW Colostrum Powder Supplement. This top-of-the-line product is derived from New Zealand cows and is packed with immune-boosting properties that will help improve your overall health and well-being. Whether you're an athlete looking to improve your performance or just someone looking to improve your health, WONDERCOW Colostrum Powder Supplement is an excellent choice. So why wait? Start incorporating this amazing supplement into your diet today and start reaping the many benefits of colostrum supplements.

Symbiotics Colostrum Chewables

Colostrum supplements have become increasingly popular in recent years, with people turning to them for a range of health benefits. Among these supplements is Symbiotics Colostrum Chewables, which provides a convenient and delicious way to incorporate colostrum into your daily routine. Colostrum, which is the first milk produced by mammals after giving birth, is rich in immune-boosting compounds that can help support a healthy gut and immune system. By taking Symbiotics Colostrum Chewables regularly, you can give your body the nutrients it needs to stay in top condition. Plus, with their pleasant taste and easy-to-swallow format, these chewables are a great option for people of all ages. Whether you're looking to promote overall health or need a boost during cold and flu season, Symbiotics Colostrum Chewables are worth considering.

Brain Basics Ultra-Pure Colostrum

The brain is undoubtedly one of the most complex and vital organs in the human body. That's why it is crucial to take care of it properly. And what better way to do so than with Brain Basics Ultra-Pure Colostrum? This supplement has become increasingly popular among health enthusiasts for its high levels of antibodies and growth factors, which promote healthy brain function and development. Colostrum supplements have been scientifically proven to improve memory and concentration, combat stress and anxiety, and maintain cognitive function as we age. Brain Basics Ultra-Pure Colostrum is the perfect ally for anyone looking to keep their brain sharp and healthy.

Surthrival: Colostrum Powder Capsules

Colostrum supplements have become increasingly popular among individuals in search of ways to support their immune systems and overall health. Surthrival has introduced its Colostrum Powder Capsules as an easy way to incorporate this potent supplement into one's daily routine. Colostrum, the first milk produced by mammals after giving birth, contains a diverse array of immune-boosting compounds, growth factors, and nutrients that can benefit the body in numerous ways. Surthrival's Colostrum Powder Capsules are sourced from grass-fed cows and lab-tested to ensure potency and purity. Whether you're an athlete looking to support muscle recovery or someone looking to strengthen their immune system, Surthrival's Colostrum Powder Capsules offer a convenient and effective way to reap the benefits of this powerful supplement.

Double Wood Supplements Colostrum Supplement Capsules

Colostrum supplements have been gaining popularity for their various health benefits and Double Wood Supplements offers a high-quality option with their Colostrum Supplement Capsules. Colostrum, also known as "first milk," is produced by mammals after giving birth and is rich in immune-boosting properties. It contains antibodies, growth factors, proteins, and essential nutrients that can support gut health, immune system function, and muscle growth. Double Wood Supplements sources its colostrum from grass-fed cows and processes it into convenient capsules for easy consumption. Regular intake of these supplements may help improve digestive health, increase athletic performance, and protect against infections. With Double Wood Supplements, you can enjoy the benefits of colostrum in a convenient, easy-to-take form.

Pure Velvet Colostrum Powder

Pure Velvet Colostrum Powder is a supplement that offers countless benefits for those looking to improve their overall health and wellness. Derived from the milk of cows, colostrum supplements are packed with essential nutrients, growth factors, and immune-boosting compounds. What sets Pure Velvet's colostrum powder apart from other brands is its exceptional purity and potency. Every serving is 100% pure, with no fillers, additives, or unnecessary ingredients. This means that you are getting the maximum benefits from every scoop. With continued use, Pure Velvet Colostrum Powder can support a healthy immune system, aid in muscle recovery, and promote overall wellness.

In the tapestry of holistic well-being, the transformative potential of colostrum supplements shines ever brighter, illuminating a path toward vitality and resilience. As evidenced by an impressive 92% customer satisfaction rate reported by users incorporating colostrum supplements into their routines, it's clear that the journey toward optimal health is enriched by these natural wonders. Additionally, the 80% reduction in sick days among individuals regularly consuming colostrum stands as a testament to its immune-strengthening prowess. With a world of wellness at our fingertips, empowered by insights into the 15 best colostrum supplements, let us step forward into lives imbued with vitality, fostering a future where radiant health becomes an everyday celebration.

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Young creators are finding their voice and platform on Facebook

Photos from Tay Nakamoto

Facebook is no longer just your mom’s favorite place to share embarassing photos.

The social media platform has grown in popularity for young users and creators who enjoy forming connections with like-minded individuals through groups and events.

Many of these users even take things offline, meeting up in person for activities like book clubs, brunch squads, and Facebook IRL events, like the recent one held in New York City, and sharing how they use Facebook for more than just social networking.

“Got to connect with so many people IRL at an incredible Facebook pop up event this past weekend!” creator @Sistersnacking said of the event. So many cool activities like airbrushing, poster making + vision boarding, a Marketplace photo studio, and more.”

Tay Nakamoto, a designer known for her whimsical, colorful creations, attended the event and brought her stunning designs to the public. On Facebook, she typically shares renter-friendly hacks, backyard DIY projects, and more with her audience of 556K. For the IRL event, she created many of the designs on display, including a photobooth area, using only finds from Facebook Marketplace.

“Decorating out of 100% Facebook Marketplace finds was a new challenge but I had so much fun and got it doneeee. This was all for the Facebook IRL event in NYC and I got to meet such amazing people!!” Nakamoto shared on her page.

Also at the event was Katie Burke, the creator of Facebook Group “Not Wasting My Twenties.” Like many other recent grads at the start of the pandemic, she found herself unemployed and feeling lost. So she started the group as a way to connect with her peers, provide support for one anopther, and document the small, everyday joys of life.

The group hosts career panels, created a sister group for book club, and has meetups in cities around the US.

Another young creator making the most of Facebook is Josh Rincon, whose mission is to teach financial literacy to help break generational poverty. He grew his audience from 0 to over 1 million followers in six months, proving a growing desire for educational content from a younger generation on the platform.

He’s passionate about making finance accessible and engaging for everyone, and uses social media to teach concepts that are entertaining yet educational.

No matter your interests, age, or location, Facebook can be a great place to find your people, share your ideas, and even make new friends IRL.

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Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

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One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.


When disposed of improperly, the waste can cause serious damage soil and water sources.

However, a new study published in the British Ecological Society journal Ecological Solutions and Evidence has found that coffee pulp isn't just a nuisance to be discarded. It can have an incredibly positive impact on regrowing deforested areas of the planet.

via British Ecological Society

In 2018, researchers from ETH-Zurich and the University of Hawaii spread 30 dump trucks worth of coffee pulp over a roughly 100' x 130' area of degraded land in Costa Rica. The experiment took place on a former coffee farm that underwent rapid deforestation in the 1950s.

The coffee pulp was spread three-feet thick over the entire area.

Another plot of land near the coffee pulp dump was left alone to act as a control for the experiment.

"The results were dramatic." Dr. Rebecca Cole, lead author of the study, said. "The area treated with a thick layer of coffee pulp turned into a small forest in only two years while the control plot remained dominated by non-native pasture grasses."

In just two years, the area treated with coffee pulp had an 80% canopy cover, compared to just 20% of the control area. So, the coffee-pulp-treated area grew four times more rapidly. Like a jolt of caffeine, it reinvigorated biological activity in the area.

The canopy was also four times taller than that of the control.

Before and after images of the forest

The forest experienced a radical, positive change

via British Ecological Society

The coffee-treated area also eliminated an invasive species of grass that took over the land and prevented forest succession. Its elimination allowed for other native species to take over and recolonize the area.

"This case study suggests that agricultural by-products can be used to speed up forest recovery on degraded tropical lands. In situations where processing these by-products incurs a cost to agricultural industries, using them for restoration to meet global reforestation objectives can represent a 'win-win' scenario," Dr. Cole said.

If the results are repeatable it's a win-win for coffee drinkers and the environment.

Researchers believe that coffee treatments can be a cost-effective way to reforest degraded land. They may also work to reverse the effects of climate change by supporting the growth of forests across the globe.

The 2016 Paris Agreement made reforestation an important part of the fight against climate change. The agreement incentivizes developing countries to reduce deforestation and forest degradation, promote forest conservation and sustainable management, and enhance forest carbon stocks in developing countries.

"We hope our study is a jumping off point for other researchers and industries to take a look at how they might make their production more efficient by creating links to the global restoration movement," Dr. Cole said.


This article originally appeared on 03.29.21

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Parents with teens can't help but relate to mom's heartbreaking video about 'summer guilt'

It's a special kind of grief almost all parents experience at some point.

@cyndygdub/TikTok

Lots of parents felt this way, without having a name for it.

When you have kids, summers are a flurry of activities. Going to amusement parks and zoos, playing outside, eating ice cream—lots and lots of ice cream.

And then, the preteen years hit and all that changes. Suddenly a kid’s interest shifts. They spend less time hanging with the fam and more hanging with friends, or alone. Though this transition is natural, it can still be painful for parents and make them feel like they’re not doing enough to evoke that same kind of magic the season once held.

As Cyndy Gatewood’s three children have all entered teen and preteen chapters, she began to feel this particular kind of pain, which she called “summer guilt.”

In a now-viral TikTok, Gatewood described summer guilt as "the guilt that comes when you have teens and preteens during the summer, and you're home with them, but they're too old to go to a playground everyday … and now they just want to be in their rooms. And it's like, should I be doing something? Should I be taking them somewhere everyday? But when I ask them … they don't want to."

“I still have that constant guilt that I’m not doing enough. That their summer’s being wasted,” she says, and these feelings only get exacerbated when she sees other families with younger kids enjoying themselves on social media.

Though she knows that this shame is something she’s putting on herself, Gatewood still asked if there were other parents out there who would relate. And boy, could they.


@cyndygdub My kids are 14 and under and the transition from little kids to big kids can be hard on us parents #fyp #motherhood #teens #parenthood #summer #momguilt #preteens #kids ♬ Backsound Puisi - Audiolist Productions


“The teen transition is so hard. It’s hard to bring them joy now, used to be so easy,” one parent lamented.

Another wrote, “My heart broke when my son stopped wanting to go explore the new parks.”

A few folks chimed in to reassure that just because teens preferred to be in their room, it didn’t have to mean that summer was wasted. In fact, that solitude could also contain some pretty wonderful memories.

“I still remember so clearly being a teenager and my favorite thing in the world was being in my room on my own doing my own thing. Don’t feel guilty, it’s healthy to spend time on your own. They don’t need to be busy, to be doing something every moment of every day,” one person wrote.

Another added, “...then I remember my own teenage years, and I know how peaceful I was in my room. I had my first Walkman, listened to music, translated the lyrics, read books. It didn’t feel like a waste of summer.”

Many reflected that perhaps the root emotion Gatewood was feeling wasn’t guilt, but grief. As one person put it, “It’s more like grieving a life that you no longer have which you recall was the best time of your life. And it’s nothing you did wrong and nothing you can do to preserve it.”

By opening up about her feelings, Gatewood told Good Morning America that countless people have commented to thank her for putting this very relatable situation into tangible words.

"It makes me emotional, because it really is such a beautiful thing when we can open up about our struggles, especially as parents, and find out that we're not alone in these feelings,” she shared.

And since sharing her video, Gatewood has seemed to take on a more nuanced perspective on this new parenting chapter.

"It's a beautiful thing to watch your kids grow up. But we have to evolve with that. And that's what I'm learning right now.”

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Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Photo credit: Canva

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.

One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!

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'Tackle the monkey first': The simple way geniuses approach big tasks

This analogy can help you figure out where to start.

via Leonid Danilov/Pexels and Gustavo Fring/Pexels

The monkey and pedestal problem

When taking on a daunting task, such as buying a house, starting a new career, or making a significant personal change, the most important thing is to establish one’s priorities to get the job done.

It makes sense to tackle the hard part first, but often, we get hung up on the smaller, easier tasks that prevent us from taking on the issue that could make or break the project. That’s when great thinkers use the “monkey and pedestal” analogy to decide where to place their time and energy.

The analogy is simple: If you’re going to create a show in which a monkey stands on a pedestal and recites Shakespeare, it’s best to first focus on teaching the monkey to memorize “Romeo and Juliet” rather than work on building the perfect pedestal.

If the monkey can’t do Shakespeare, then there’s no point in building the pedestal. "Tackle the monkey first. Don't use up all your resources on the easy stuff,” Astro Teller, captain of Alphabet X, Google’s special project division, said, according to Inc.



So, if you are looking to buy a house, it’s best first to arrange a down payment because, without that, it doesn’t matter if you’ve found the best neighborhood or have chosen a real estate agent. If you are starting a new career, ensuring you are qualified for the next step and have proper credentials and experience is more important than searching for your dream company.

In other words, don’t waste your resources on the low-hanging fruit.

“Low-hanging fruit is, by definition, pedestal building, offering the illusion of progress rather than any real ground gained toward reaching an ultimate goal,” side hustle guru Steven Imke writes on his blog. “What makes them low hanging is the fact they are easy, and you already know how to do it. Building pedestals means spending time, money, and other resources on things that don’t bring you closer to the question of whether you can achieve what you are striving for.”

On his blog, Teller explains that Alphabet spent a lot of time working on a project to turn seawater into carbon-neutral fuel. The team got to work on the monkey, determining whether they could make their fuel cost competitive. Unfortunately, the team couldn’t do it, so the project was abandoned. But, if the team had started working on distributing the fuel for the first few years and then turned its focus on how to make it cost-effective, they would have wasted tons of resources to get little in return.



The California high-speed rail project is an example of failure to focus on the monkey.

Annie Duke, author of "Quit: The Power of Knowing When to Walk Away," shared the California high-speed rail project story on The Brainy Business podcast as an example of what can happen when we pay too much attention to the pedestal and not the monkey. The project, which began in 2008, is to create a high-speed rail from San Francisco in the north of the state to San Diego in the south. The problem? They started working on track in the state's interior instead of focusing on the real problem, figuring out how to build track through two mountain ranges south of Silicon Valley and north of Los Angeles.

"Around 2015, they're like, 'Oops, wait. There are these big mountain ranges that seems like a really big problem for completing the line.' They now estimate the budget to be somewhere around $80 billion," nearly four times the original estimate, she says. In the meantime, California is still building the track in the state's interior while it figures out whether it's even possible to build through the mountain ranges. Or, in terms of this conversation, focusing on the low-hanging fruit.

The monkey and the pedestal analogy may seem like a warning against attempting anything too complicated. But at its core, it’s all about getting the hard part done first, and then once that’s achieved, all you have to worry about is the low-hanging fruit or the things you probably know how to do already. Do the hard part first, and then it’s smooth sailing until you achieve your goal.



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This wholesome rap song is the ultimate millennial dad anthem

"To all the dads in our generation who are changing what it means to be a father."

@dadgotbars/Instagram

This one goes out to all the millennial dads out there showing up in big ways.

Parenting has evolved, and perhaps we see that most clearly in the way that fatherhood has specifically adapted.

The once “traditional” image of the rigidly stoic father who, when not completely absent, acted as the family disciplinarian, is becoming more and more the relic of a bygone era. And in its place are dads who willingly and happily take equal part in childcare, prioritize emotional connection and essentially are the involved male figure they might have wished for as kids.

And what’s really beautiful about this is not only that future generations have a healthy foundation from which to grow, but that adult men give their own inner child a bit of healing, too. For that, modern dads really do deserve their kudos.

And what better way to do that than through a rap created by a millennial dad himself?

For Father’s Day, actor, rapper and proud girl dad Bret Green (aka “Dad Got Bars” on Instagram) released a delightfully fun but deceptively insightful song titled “Millennial Dad,” commending the next generation of dads who are changing what it means to be a father.

Sharing what inspired the tune, Green told Upworthy, “I realized that our generation was built different when it comes to fatherhood. I had so many friends who were amazing fathers and doing things that our fathers just did not do.”

Green’s lyrics touch on everything from changing diapers to disciplining without physical violence to a newfound enthusiasm for exfoliating, and applauds both the boy dads for “just trying to make a man out of a little boy” and all the girl dads for “showing baby girl what boys to avoid.”

Watch below:

Of course there’s still progress to be made, but it’s no wonder why millennials are being hailed “the best generation of dads.” By and large they’re putting in the work on multiple levels. And that’s cause for celebration, in the form of a rap song or otherwise.

And if you think that’s the only wholesome millennial parent content that Green has to offer in the form of rap songs, guess again. His account is chock full of gems, including an oh-so relatable lament on never ending laundry.

In fact, Green shared with Upworthy that even though he’s technically been rapping since he was 19 years old, inspiration hadn’t really struck until he became a father. Now, the “songs write themselves.” Plus, it’s an opportunity to create “a special memory” with his daughter, whose voice is often featured.

Check out the full version of “Millennial Dad” on Spotify, and give Green a follow on Instagram.

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