Pexels / Christina Morillo

Many studies on the state of women in the workplace seem to reinforce the doom and gloom of modern women's experience. They tell us something we already know – that you're going to have to speak ten times louder to be heard half as often, and there's no amount of leaning in or wearing shoulder pads that can fix that. A recent report conducted by Babson College and Bank of America found that female business owners don't feel like they're being taken seriously, which is pretty much old news at this point. But the report also explored the specific barriers women business owners feel like they're facing so we can jump over those barriers, no shoulder pads needed.

Researchers conducted in-depth interviews with 30 women who own businesses that make more than $5 million in annual revenues, and the discussions were very revealing. "[W]omen who have built successful companies had to navigate significant gender-based obstacles. In doing so, these women created alternate paths to success for themselves, and for other similarly unstoppable female entrepreneurs," Bank of America said in a release. The study found that there were three main misconceptions: market misperceptions, network exclusions, and managing expectations while underfunded.

RELATED: Women make better leaders despite lack of representation, study finds


Many women felt that they "had their leadership position questioned due to their gender." Raegan Moya-Jones, co-founder of baby products manufacturer Aden & Anais, said the fact that she was a mother was a positive in the eyes of the consumer, however she found that business people weren't taking her seriously because of it.

Other female business owners found that some people had misconceptions as to why the woman founded her business in the first place. "When a woman starts a business, some potential backers may assume that she is running the business out of her home, for fun, or just to supplement her family's income," the report said. "Backers may then fail to see the business as growth-oriented and worthy of investment."

RELATED: Jameela Jamil wants women to stop apologizing for 'being ambitious'

More importantly, the report laid out how women can bust through the barriers to success. The report recommended we "capitalize on personal insights and experiences," because the female experience is actually an advantage. "Women entrepreneurs have an opportunity to leverage their personal experiences and serve the emerging needs and trends for female consumers," the report said. "Because they understand the market, they are well suited to communicate their value proposition and reach their target clients." In other words, being a woman isn't something that has to hold you back — it can propel you forward.


From Your Site Articles
Related Articles Around the Web
Let's Do More Together

A Boston couple moved into a new place the week of lockdown. Here’s how they kept their sanity.

The new litmus test for domestic partnerships? A pandemic.

For medical workers in a pandemic, protecting loved ones can be tricky.

To support this effort and other programs like it, all you have to do is keep doing what you're doing — like shopping for laundry detergent. Turn your everyday actions into acts of good every day at P&G Good Everyday.

True


Anyone who has spent any time around dogs knows that fireworks can be a jarring experience. The fact that they are in a shelter with the uncertainty of not having a home and being caged, combines for an understandably anxious situation. Santiago mentions to azcentral.com, that sometimes the pets can get so stressed out that they can jump out of windows or dig under fences, which isn't healthy for their psyche. The third annual Calm the Canines event is sponsored by Maricopa County Animal Care and Control with founder Santiago in Arizona. They comfort animals during these worrisome times.


Keep Reading Show less