Woman films herself being fired by HR to expose how cold U.S. corporate culture can be
Even the CEO called the video “painful.”

Brittany Pietsch documetns being fired from Cloudflare.
A video making the rounds on TikTok is a prime example of how American corporate culture can be downright cruel. Even the company CEO said it was “painful” to watch. The video was posted on TikTok by Brittany Pietsch, who was fired from her job as an account executive at Cloudflare just 3 months after being hired.
Cloudflare is an American company that provides content delivery network services and cloud cybersecurity, based in San Francisco, California.
After hearing her coworkers were getting fired through video calls, Pietsch prepared herself to push back against the bad news, when one was scheduled for her. But she had very little ground to stand on in the conversation because the HR people doing the firing had little knowledge of her situation and all of the answers sounded scripted.
The video, titled "POV: You're about to get laid off," featured Pietsch looking at her computer screen and although you cannot see the people firing her, their voices can be heard.
@brittanypeachhh Original creator reposting: brittany peach cloudflare layoff. When you know you’re about to get laid off so you film it :) this was traumatizing honestly lmao #cloudflare #techlayoffs #tech #layoff
"We finished our evaluations of 2023 performance and this is where you've not met Cloudflare expectations for performance and we've decided to part ways with you," the HR representative can be heard saying.
Pietsch was shocked that she was being laid off because she had just started the job in October and her 3-month ramp-up was interrupted by the holidays. "I'm going to stop you right there,” she said. “I've been on a three-month ramp, and then it was three weeks of December, and then a week of Christmas and here we are. I have had the highest activity amongst my team."
The 3-month ramp-up is the allotment of time a company gives a salesperson to get up to speed on their new assignment. She also thought that she was meeting expectations at her new job.
"Every single one-on-one I've had with my manager, every conversation I've had with him, he's been giving me nothing but that I am doing a great job,” she said.
The CloudFlare layoff video is going viral because the woman in the video gave a voice to the frustration that many tech workers have with the decisions made from management over the last few years
— Josh (@JoshuaOgundu) January 12, 2024
Even though Pietsch may have a case for keeping her job, she soon realizes she has no chance to save it because the HR people know very little about her performance. The HR representatives say they aren't giving her any "clarity or answers” that will “meet the expectations that you're communicating to us." The HR people add that they are happy to follow up with her about her performance, but Pietsch doubts that will ever happen. "But then when?” she asks. “If it's not as I'm getting fired, it's certainly not going to be after when I'm no longer part of the company." Eventually, the exchange ends when the HR representative concludes that there is nothing they can do for her.
"So I don't think there's anything we can say in this moment or today, Brittany, that's going to change the way that you feel,” the HR representative said before moving the conversation toward the next steps of the firing process.
The video has been seen over 4 million times on X, so the CEO of Cloudflare Matthew Prince, responded to the video on the platform. He admitted that the video was painful to watch but reiterated that Pietsch was let go for her performance.
The positive takeaway is that the CEO noted the process wasn’t “kind” or “humane” and that he will look into “improving” it “going forward.” The video is also an excellent example for other companies on how not to let someone go, especially at a time when people are very sensitive about workplace behavior on social media.
We fired ~40 sales people out of over 1,500 in our go to market org. That’s a normal quarter. When we’re doing performance management right, we can often tell within 3 months or less of a sales hire, even during the holidays, whether they’re going to be successful or not. Sadly,…
— Matthew Prince 🌥 (@eastdakota) January 12, 2024
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."
This article originally appeared in May.