REI

Since 2015, the outdoor gear giant REI has gone the opposite direction of most retailers on Black Friday. Instead of slashing prices and advertising sales on the biggest shopping day of the year, REI has closed its doors, shuttered its online sales, and encouraged would-be shoppers to go outside instead. Employees are still paid as if it were a work day.

For the past four years, the #OptOutside campaign has taken people from crowds and consumerism to the simple joys of nature. But this year, they're taking the idea one step further. Through more than 100 organized clean-up events, REI is asking people to "Opt to Act" for the environment.

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Jeff Richards
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One of the ways to test the durability of a romantic relationship is to move in together, but if you really want to live on the edge? Move in together amid a pandemic.

When Jeff Richards and his boyfriend, Alex, made the decision to move into a new apartment together, they had no idea that their city of Boston would go into lockdown just a few days later. During their quest to find the perfect place, they'd considered getting a one-bedroom but ended up picking the two-bedroom option—a decision Jeff says the couple is thankful for each day. Alex, a lawyer who is now working from home for the foreseeable future, converted the second bedroom into an office.

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