pixar

It's not often you see a bowling alley promotional video in general, much less one that grabs the attention of millions of people. But that's exactly what a video made for Bryant-Lake Bowl, a bowling alley in Minneapolis, has done. Not only has the spot gone viral on social media, but it's also caught the eye of top Hollywood directors who are praising the tricky direction and camerawork it involves.

The almost-90-second footage begins with a drone camera hovering above the street outside the bowling alley before swooping down through the front doors and zooming around inside the building. It starts off "Okay, this is cool," but by the time it's halfway through it's clear that this isn't your average drone camera work.

With impressive speed, we're taken through small openings above the bowling lanes, back behind the pin machines, through narrow corridors no one ever gets to see, under people's legs, through people's conversations, around the bar and theater, and ultimately right smack dab in the middle of some flying bowling pins. It's impressive.

So impressive, in fact, that it caught the eye of Lee Unkrich (director of the hit Pixar film Coco), who retweeted the video from James Gunn (director of Guardians of the Galaxy), with both men sharing their gobsmacked reactions to it.