+
upworthy

interest rates

Democracy

'We're not living, we are surviving': Inflation is making people rethink consumer culture

"We are finding new ways to define success and we are building communities."

"How are people affording life right now?"

Inflation has strained countless American households, forcing many to ask each other the big question: “How are people affording life right now?” A TikTokker named Loc_Rants responded by reframing the current moment into something more hopeful.

They believe we can get through challenging times by turning away from consumerism and focusing on what matters.

Loc_Rants describes themself as a “non-binary Christian Commie” and regularly creates videos on how economic life for the Average American has changed over the years.

The video begins with TikTokker Blaire Allison asking how people can afford to live right now, to which Loc responded, “We can't afford life, so we've just stopped buying things, which is delightful because companies don't know what to do about that,” Loc said in a video that’s been seen over 1.3 million times.

Keep ReadingShow less