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Sales for GoodPop are surging after husband's obsession over watermelon flavor goes viral

The story of this full blown love affair over a simple popsicle is a must-watch.

Sometimes when the taste hits, it really hits.

A big part of marriage—or simply living with another person—means learning to love the little quirks of the person we're coexisting with. Be it their routines, hygienic habits (or lack thereof) or strange obsessions.

For Eli McMann, that meant embracing his husband’s years-long, uncontrollable compulsion for GoodPop watermelon-flavored popsicles.

“He tried them, and was like, ‘this is the best thing I’ve ever had in my entire life,’” McMann recalls in a now-viral TikTok.


After that fateful moment, McMann noticed his husband eating “ridiculous” amounts of these watermelon popsicles (the GoodPop brand, specifically). Their freezer was filled “to the brink,” the house would be riddled with used popsicle sticks… McMann's husband even commandeered the freezers of all of their friends as well, just in case they happened to be there and a craving struck.

Eventually McMann thought to himself “is there a problem? Am I supposed to have an intervention?” He went to X trying to get answers as to how these frozen treats could have taken over their lives, which unfortunately only inspired curiosity in other folks who decided they too must try this tantalizing watermelon popsicle.

Lo and behold, the trend took off so much that GoodPop reached out to McCann, specifically thanking him (well, his husband, rather) for causing their sales to skyrocket across the country, and even offered to send them some free merch.

“It’s been amazing to see so many new people discover GoodPop in such a real, unscripted and joyful way," GoodPop's Founder/CEO Daniel Goetz tells Upworthy. "We’ve been doing this for 15 years - crafting feel-good frozen treats with integrity - and to see all this love come to life has been so incredibly humbling and exciting."

And that just makes this hilarious story even sweeter when you learn more about the fact that GoodPop is a pretty cool company with real people behind it trying to make a positive impact in the world.

"I’m so happy for everyone this impacts - from to our Texas watermelon farmers, to our team that cuts the melons, to our nonprofit partners across the country - we we are all able to share in this viral moment," Goetz added.

And now, McCann’s husband is practically their new brand ambassador, wearing all the branded hats, shirts, gloves, etc, everywhere he goes. They of course also send boxes upon boxes of popsicles for them to sample. If McCann thought GoodPop was taking over his life before…


Little did they know that soon, their popsicle luck would run out. About three minutes into the video, McMann shares that a few days prior, his husband let out a blood curdling scream from the other room. Worried something had happened with their baby, he rushed into the other room only to find the real reason behind the scream: their grocery store would no longer carry his husband’s drug of choice. In fact, no surrounding stores would carry them either. Naturally, this sent McMann’s husband into a “full blown spiral.”

“This man spent the better part of two hours calling grocery stores within a fifty mile radius," McMann said. Eventually he found one a mere twenty miles away, and began planning how he could make regular excursions out to buy the popsicles in bulk.

“I am not a religious man, but I am begging you people to pray for us,” McCann concludes.


GoodPop, of course, seized the opportunity to deepen its bond with its number one fan. In a subsequent series of videos, we see a GoodPop delivery driver supposedly pedaling some boxes all the way from GoodPop headquarters in Austin,TX to Salt Lake City, where McMann and his husband live. The company even changed their TikTok bio to read “Eli’s husband’s favorite pop.” In an exceedingly ironic twist of fate, a photo of McMann begrudgingly holding a watermelon popsicle is now GoodPop’s profile pic, making him more of a mascot for the brand than his husband.

@goodpop

We’re on our way! Stay tuned and follow our journey to get pops to Eli’s husband! 🍉💨 . #popsicleemergency #goodpop #watermelonpopsicle #goodpoppopsicle #goodpopwatermelon #watermelonpop

In a time when companies seem more and more out of touch with the people they supposedly serve, and when the internet seems to continuously disconnect us, moments like this feel all the more special. McCann certainly didn’t share this little story about his husband’s popsicle obsession in order to go viral, but viral went nonetheless, making so many emotionally invested in a product they might have otherwise never known of. In turn, GoodPop could have simply used the viral video to promote their products, but instead established an actual human relationship. Just a little dose of TikTok using its powers for good.

By the way, even if watermelon flavor isn’t your thing, GoodPop has other delicious flavors, along with a ton of other tasty, good-for-you treats, like ice cream sandwiches, orange creamsicles, Mickey Mouse pops, and more. Check out their website here.

Ben and Jerry's is at it again: churning out flavors you can spoon into your wide open mouth, completely* guilt-free.

Photo by Saul Loeb/AFP/Getty Images.


*Because you should never feel guilty about eating food you like.

On May 17, 2016, Vermont's most famous dairy dudes, Ben Cohen and Jerry Greenfield, revealed the latest addition to their family of treats with a bigger purpose.

Photo by Ade Johnson/AFP/Getty Images.

And it didn't disappoint.

Friends, I give you Empower Mint: an ice cream meant to restore the power of the people this election season.


Nom nom.

So what's Empower Mint all about? First of all, it's aimed at turning our democracy into an actual democracy.

Through its patriotic branding, the new flavor aims to remind voters we need to take power away from the (ridiculously) wealthy people and corporations that hold too much sway in Washington and hand it back to us, the everyday voters:

"This fudge-filled flavor reflects our belief that voting gives everyone a taste of empowerment, & that an election should be more 'by the people' and less 'buy the people!'"

Cohen and Greenfield don't just talk the talk, either. Just last month, the two were arrested outside the U.S. Capitol for participating in a protest focused on ridding Washington of its Big Money influence. They certainly walk the walk.

These are a few of the protesters who marched alongside Cohen and Greenfield. Photo by Mike Theiler/AFP/Getty Images.

Secondly, Empower Mint wants you to give a damn that our voting rights have been stripped away.

In 2013, the Supreme Court gutted the Voting Rights Act, which had required states with a history of voter discrimination to get a thumbs up from the federal government before passing laws that affect voters. Since the court's ruling, however, certain states have passed eyebrow-raising laws that don't do much in countering the idea they're out to suppress voter turnout among minorities, immigrants, and poor people.

Photo by Paul J. Richards/AFP/Getty Images.

In North Carolina, for instance, advocates argue an unnecessary voter ID law is intentionally discouraging black voters from heading to the polls. In Texas, a law was passed to redraw voting districts so that communities with large immigrant populations have less political power, activists argued.

This doesn't fly with Ben or Jerry, who are encouraging customers to sign a petition to reauthorize the Voting Rights Act on its Empower Mint webpage:

"We must stand together and call on our leaders to not only reauthorize the Voting Rights Act, but to fight back against new laws that undermine our freedom to vote, ensuring a democracy that works for everyone."

I'll eat to that.

Also, a not-so-unimportant note about this new flavor: It contains peppermint ice cream, fudge brownies, and fudge swirls.

Fudge-freaking-tastic is right.


So when you spot Empower Mint in an aisle near you, know that's it's not just for you to devour — it's there to remind you we all deserve our voices be heard this November.

Learn more about what Empower Mint is all about from the video below:

Ben Cohen and Jerry Greenfield of Ben & Jerry's Ice Cream have done some pretty cool things.

The hippie ice cream moguls have made innumerable contributions to the American snack lexicon and have crafted some of the most delightfully indulgent ice cream concoctions in history.


Photo by Alberto E. Rodriguez/Getty Images.

Honestly, where would America be without Cherry Garcia? Half Baked? Phish Food?! If this duo hadn't shoved potato chips into a quart of vanilla caramel ice cream back in 2011, we'd all just be sitting around our homes wondering if dreams really do come true.

Beyond an incredible knack for inventing ice cream flavors you didn't even know you needed, Ben and Jerry tout a long and proud history of social consciousness and responsibility.

It was this long history that came to a head on Monday, April 18, 2016, when the two co-founders were arrested outside the U.S. Capitol. Ben and Jerry were taking part in the "Democracy Awakening" protest that converged on the Capitol building and led to the arrests of over 300 people.

Democracy Awakening, which is tied to the "Democracy Spring" protests that occurred earlier in April, is a protest to "protect voting rights, get big money out of politics and demand a fair hearing and an up or down vote on President Obama's Supreme Court nominee."

The Democracy Awakening protest in Washington D.C. Photo by Mike Theiler/AFP/Getty Images.

It's kind of awesome that Ben and Jerry care so much about social issues that they're willing to get publicly arrested defending them.

There are a lot of issues that Ben and Jerry care about as individuals and as a company — issues they've folded into their company as naturally as they fold caramel ribbons into ice cream.

Here are five issues you may not have known Ben and Jerry really care about:

1. They want the government to fight climate change.

Warming temperatures means melted ice cream, drowning cities, global famine, and general catastrophe.

Whichever of those is the scariest to you, Ben and Jerry have done their part to educate and participate in the climate movement for a long time. They even made a video showing what happens to ice cream when it's just 2 degrees warmer:

GIF via Ben & Jerry's/YouTube.

It might look delicious, but it would be pretty disastrous for the planet.

2. They want the "dough" out of politics.

Dough as in money, obviously. That's their pun, not mine.

The issue of corporate influence on our elections has been front and center in the 2016 election. In fact, it was one of the biggest issues in the Democracy Awakening protests. So you can bet that it's one Ben and Jerry care about a lot:

"At Ben & Jerry’s, we love dough so much, we invented Cookie Dough ice cream. But dough doesn’t mix so well with democracy. In fact, there’s so much big money flooding into our elections in the United States that the voice of regular folks is being drowned out."

Ben Cohen also made his own Bernie Sanders-themed flavor after the Iowa Caucus called "Bernie's Yearning," which claims to be made of "political revolution." Mmm. Delicious political revolution.

3. They want the farmers they work with to be treated fairly.

Ben & Jerry's gets its ingredients from all over the world, including from many developing countries. For example, they get vanilla from Uganda, coffee from Mexico, and even bananas from Ecuador.

A cocoa farm in Ecuador. Photo by Rodrigo Buendia/AFP/Getty Images.

Ben and Jerry want the farmers who produce those ingredients to be treated respectfully, paid fairly, and of course, to use environmentally conscious practices.

"Ben & Jerry's is committed to sourcing Fairtrade ingredients as a way to improve the livelihoods of small family farmers around the world. As of January 2015, all of our pint, mini cup and scoop shop flavors are made with Fairtrade certified ingredients like sugar, cocoa, vanilla, coffee, and bananas."

Now that you know that, you won't have to feel as guilty when you "accidentally" eat a whole pint in one sitting.

4. They want LGBT equality. Because duh.

And even though marriage equality was declared law by the Supreme Court last summer, Ben and Jerry know that the fight is far from over.

"There’s more to be done, and we’re certainly not done yet! LGBT folks still face discrimination in housing, employment, and health care. Thirty-one states have no laws protecting the LGBT community from discrimination. And the statistics around violence based on sexual orientation or gender identity are startling and sobering."

In 1989, Ben & Jerry's was said to be the first company in Vermont to offer health insurance to domestic partners of employees including same-sex couples. Which, as they note, shouldn't have been a revolutionary gesture.

Since then, they've fought and continue to fight for equal rights for the LGBT community. It makes a lot of sense because, admit it, no matter who you love, you probably love ice cream just a liiiiittle more.

Photo by Jamie McCarthy/Getty Images for Ben & Jerry's.

5. They want world peace. Yeah. That's right.

No goal is too lofty or idealistic for the people that dreamed up Chunky Monkey. Ben & Jerry's is committed to creating a peaceful society. They're basically the opposite of a Bond villain.

It's not just a psychedelic tree-hugging fantasy either. They have a plan.

They're constantly supporting political efforts, grass-roots movements, and business relationships that will help usher us toward world peace. If that's not a worthy issue, I don't know what is.

Photo by Jamie McCarthy/Getty Images for Ben & Jerry's.

When Ben and Jerry were arrested on Capitol Hill, it wasn't because they wanted to break the law. It was because they were fighting, as they always have, for a better world.

Ben and Jerry might just make ice cream, but their commitment to social consciousness makes them so much more.

When Ben Cohen and Jerry Greenfield lay their heads down to sleep (possibly on a prison-issue pillow) they probably dream of ice cream — ice cream made with fair trade ingredients and consumed by a peaceful, equal, and loving population.

That's a pretty awesome Americone Dream if you ask me.

More

Kids drew us their favorite things in the world, and their pictures are fantastic.

Butterflies, family, and painting on canvas: These are a few of their favorite things.

What's your favorite thing in the world? Quick, say it out loud.

Now think back — would you have given the same answer when you were a teenager? A little kid? Probably not, right?

Let's be real: The grown-up world can be pretty complicated. In the rush and stress of life, it can be hard to remember what matters most and what always makes us happy. It was easier to figure that stuff out when we were kids.


That's why we asked our Upworthy fans on Facebook to give their kids a little homework last week: to draw their favorite thing in the world.

We were thrilled with the responses. So much so that we're sharing them right here, right now:

1. Angela, age 7, loves her cat Sassy Pants.

2. 8-year-old Brooke loves art in all its forms.

3. Carly, age 8, adores her family, including their two adorable dogs.

4. 6-year-old Claire couldn't pick one favorite animal from these three — and neither could we!

5. Connor, age 4, knows that home is where his heart is.

6. Damien's mom tells us that this 3-year-old loves Metallica — especially their band logo.

7. 4-year-old Ella loves her best friend Rexy. So do we.

8. 5-year-old Eliza loves her family more than anything.

9. 8-year-old Ethan is very particular about his favorite ice cream. Wouldn't you be?

10. Gabriel, age 6, says his mom is his favorite thing in the world.

11. 5-year-old Hawthorne picked the original Fab Four, The Beatles, as her favorite thing.

12. Isabella is 6 years old and loves painting more than anything else.

13. 14-year-old Jasmine's favorite thing is her "artistic talent."

Jasmine's mom tells us that her daughter hopes to become a tattoo artist one day, so save some skin space, fans!

14. Jasper is 5 and says his mom is his favorite of all.

15. 6-year-old Jessica picks butterflies as her favorite thing in the world.

The little "I love you Daddy" in the top right corner of the illustration is giving us ALL THE FEELS.

16. 7-year-old Kyle thinks his mom and dad are hearts and stars above the rest.

17. Laiba is 11 and loves drawing "Hunger Games" hero Katniss Everdeen most of all.

18. Marley is 10 and says gymnastics make her jump for joy.

19. 5-year-old Melody's tribute to her favorite thing is making us hungry.

20. 3-year-old Pearl is very particular about her favorite things: a glass of Coke with a straw and a bowl of popcorn.

21. 8-year-old Quinn picks football as his favorite.

Don't get competitive Denver Broncos and Green Bay Packers fans! Quinn has you both with the same score.

22. 5-year-old RJ says Lego is the best of all.

23. Ryker is 6 and loves holidays — like Easter — more than anything else.

24. 11-year-old Sara says both of her pets are #1.

From left to right: Bobo and Dobby.

25. Sara is 7 and a proud member of the ice cream-loving crew.

26. 8-year-old Simone couldn't "B" more excited about her three favorites: bees, butterflies, and bedtime.

27. 5-year-old Stella is on a first-name basis with her favorite person: her mom.

28. Tevye is 8 and loves art more than anything else in the world.

Thanks so much to all our Facebook fans who participated in this little experiment! Let's do it again sometime.