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Michael Cera's CeraVe commercial is being called the best Superbowl ad in years

"Let my cream hydrate you."

CeraVe Skincare/Youtube

"let my cream hydrate you"

Okay, so it’s pretty common for beauty and skincare companies to have celebrities endorse their products. And when it’s not in the form of a social media post, you can bet it’s a highly stylized commercial, where said celebrity—dressed to the nines, hair impossibly shiny, skin flawless—puts on that dreamy voice to tell you all the ways in which this product is the fountain of youth, as they are caressed ever so gently by billowing fabrics draping around them. Maybe, just maybe if you use this product held preciously in their freshly manicured hands, you can get a fraction of their greatness. It’s the epitome of aspirational.

And then there's the Michael Cera CeraVe ad that premiered during the Super Bowl this Sunday.

You might have seen the bizarre social media campaign in the previous weeks where Michael Cera was spotted mysteriously signing Cera Va bottles. This was followed by Cera insisting the “Cera” in CeraVe is a reference to him during a podcast interview. Followed by CeraVe “setting the record straight” that Cera had nothing to do with the brand. More and more strange occurrences followed after that, including popular dermatologist Dr. Shah even “testing” Cera’s skin-care expertise.

Turns out, this was all an elaborate lead-up to a CeraVe commercial starring Cera. One that’s being hailed “perfect,” “"genius.",” and "best Super Bowl commercial in years."

Nailing those fantastical, overtly sensual qualities of a standard beauty product commercial, Cera indulges himself with a massage, claiming, “I am CeraVe,” all while New Age music plays softly in the background.

Cue more over-the-top images like scaling and mountain and chatting with a narwhal (yes, really) and Cera masterfully delivering lines like “Let my cream hydrate you” and “Human skin is my passion” in his signature deadpan.

The camera then zooms out to reveal this is actually a commercial Cera is pitching to a boardroom, saying, “I think it would be really nice if people think I made this," he said.

The ad ends with CeraVe confirming the brand “has been developed with dermatologists,”not Michael Cera.

Watch:

Not only did the ad win hearts online, it took home the Super Clio from the Clio Awards, which recognizes the Big Game's most “entertaining or emotional” commercial.

"It gets harder and harder to capture consumers' attention each year, but viewership for live sports, especially NFL football, continues to grow," says Clio Awards CDO Purcell, according to Muse. "An audience as large as the Super Bowl is rare, so brands and advertisers are under a lot of pressure to deliver a spot that has a cultural impact and generates buzz."

CeraVe certainly seemed to succeed in that arena. It goes to show that it’s not just beauty that sells. People enjoy weirdness just as much.The ad ends with CeraVe confirming the brand “has been developed with dermatologists,”not Michael Cera.

From Your Site Articles

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CeraVe

California nurse says spending just 15 minutes of 'TLC' with patients can change outcomes

Courtesy of Elaine Ahn

True

The energy in a hospital can sometimes feel overwhelming, whether you’re experiencing it as a patient, visitor or employee. However, there are a few one-of-a-kind individuals like Elaine Ahn, an operating room registered nurse in Diamond Bar, California, who thrive under this type of constant pressure.

Nurse Ahn felt drawn to a career in healthcare partially because she grew up watching medical dramas on TV with her mother. While the fast-paced level of excitement seen on TV is what initially caught her interest, she quickly found out that real-life nursing is quite different from how it was portrayed on her favorite shows.

Courtesy of Elaine Ahn

The most striking difference, according to Ahn, is the level of involvement that nurses have with their patients during each 12-hour shift. Nurses are often the first to catch subtle signs and symptoms that provide insight into how a patient is doing emotionally as well as physically. Science tells us that emotional health and our overall attitudes have a direct impact on physical health and healing, and Nurse Ahn noticed early on that she could make a huge difference in her patient’s recovery, just by taking the time to sit down for a chat.

California is the only state in the country to require by law a specific number of nurses to patients in every hospital unit. It requires hospitals to provide one nurse for every two patients in intensive care and one nurse for every four patients in emergency rooms, for example. This regulation was created to increase positive outcomes for patients and prevent employee burnout. Even though she never has more than five patients to care for during a shift, Nurse Ahn, like many nurses,still feels stretched thin coping with the needs and demands of the day.

“Sometimes people just need to be heard. In the busy world of acute care, time can really be a luxury. With the number of tasks to perform and numerous alarms pulling nurses and aides in various directions, stretching us thin like pizza dough, it’s upsetting because it can get difficult to be able to spend as much time as we would like with our patients,” said Ahn.

“I remember one day having a patient and his family member being anxious and frustrated. In that moment, I found that drawing up a chair to sit at their eye level and giving them my full, undivided attention for however long I could truly went a long way. They later told me that it was the first time during their hospital stay that they felt heard without being rushed, and this experience led me to adopt this as a part of my practice,” said Ahn.

Nurse Ahn was assigned to a patient with terminal lung cancer, referred to in this series as “Grumpy Man.” Grumpy Man was dying, in constant pain and didn’t have any visitors. He was lonely and without hope, and it tugged at the nurse’s heartstrings.

Elaine | Heroes Behind the Masks presented by CeraVewww.youtube.com

She credits two of her mentors, Josh and Jess, with the idea of providing this patient with more TLC and this inspired her to implement the routine of having daily 15-minute chats with him.

“Especially upon learning that he had no friends or family members to visit or call him, I really wanted to be someone who was present with him in this very difficult time of his life. I wanted him to be able to have another human present and be engaged with him and for him to feel heard and cared for,” said Ahn.

Courtesy of Elaine Ahn

It’s no secret that nurses often put their own patients well-being above their own. That level of caring is what makes them so good at what they do, but it can also lead to exhaustion. Even though she thrives on the rush of being busy, caring for patients like Grumpy Man taught Nurse Ahn the importance of taking a moment to pause, center herself and prioritize taking care of herself first, so she has the energy to devote her undivided care and attention to her patients.

“It’s so easy to get caught up in the momentum of busy-ness, but I make the point to not rush myself and take things one thing at a time. To my delight, taking things one step at a time helped me complete things faster than rushing,” said Ahn.

To help care for the healthcare professionals that are so often giving to others before themselves, CeraVe seeks to spotlight those that go beyond the call of duty for their patients and communities in the Heroes Behind the Masks Chapter 2: A Walk In Our Shoes campaign. The goal of this year’s campaign is to showcase incredible nurses such as Nurse Ahn and celebrate the nursing community as a whole, recognizing the trials, emotional and physical toll the profession has while aiming to inspire and encourage them.

Follow along in the next few days for more stories of heroism here.

nurses

CeraVe

Community

Through a historic storm and a global pandemic, this nurse embraces the true meaning of “Iowa nice”

True

From the time she was a little girl, Abby Recker loved helping people. Her parents kept her stocked up with first-aid supplies so she could spend hours playing with her dolls, making up stories of ballet injuries and carefully wrapping “broken” arms and legs.

Recker fondly describes her hometown of Cedar Rapids, Iowa, as a simple place where people are kind to one another. There’s even a term for it—“Iowa nice”—describing an overall sense of agreeableness and emotional trust shown by people who are otherwise strangers.

Abby | Heroes Behind the Masks presented by CeraVewww.youtube.com

Driven by passion and the encouragement of her parents, Recker attended nursing school, graduating just one year before the unthinkable happened: a global pandemic. One year into her career as an emergency and labor and delivery nurse, everything she thought she knew about the medical field got turned upside down. That period of time was tough on everyone, and Nurse Recker was no exception.

“You had patients that were here one minute and gone the next and the emotional impact took a toll, but we stuck together,” said Nurse Recker. She and her unit eventually found their footing and learned how to work as a team to adapt to the overwhelming influx of COVID-19 patients. Right as they got into a groove, on August 10, 2020, with nearly no time to prepare, a historic “derecho” storm hit the city of Cedar Rapids, Iowa.

Courtesy of CeraVe

A derecho packs fast-moving gusts, but instead of spiraling like a tornado or hurricane, the winds of a derecho move in straight lines. The National Oceanic and Atmospheric Administration reported the storm caused $7.5 billion in damage across South Dakota and Ohio, ranking it as the costliest thunderstorm in U.S. history. Every single Cedar Rapids resident was impacted.

“During the spring we tend to have lots of storms, so we’re used to tornados and other types of bad weather, but nothing like a derecho. I don’t think anyone in Iowa had even heard of a derecho until that August day,” said Nurse Recker. “After the storm hit, we were all trying to figure out what had happened; we didn’t even know there was a name for a storm like that!”

Suddenly, the hospital was filled with people experiencing storm-related injuries. The emergency room was packed, as people who depend on electricity to run their oxygen tanks or dialysis machines were pouring in with nowhere else to go. Just as they had done when the pandemic hit several months before, Nurse Recker and her team pulled together, working back-to-back 12-hour shifts and running on adrenaline.

It occurred to Nurse Recker in the middle of this chaos that she might not have a home to go back to. Instead of panicking, she focused on the people in front of her, putting their immediate needs above her own. It wasn’t until she got into her car to leave the hospital that she took the time to absorb the devastation. A tree had fallen, narrowly missing her car, and was wedged under her front bumper. To this day, she still doesn’t understand how her vehicle wasn’t completely crushed.

This ability to persevere under extreme pressure is what makes nurses so amazing at what they do. CeraVe’s ongoing commitment to the nursing community seeks to recognize inspiring healthcare workers such as Nurse Recker through Heroes Behind the Masks Chapter 2: A Walk In Our Shoes, a campaign featuring inspiring nurses from across the nation.

“Nurses share in some of the most joyful moments of a patient’s life but are also witness to some of the toughest moments, which can be a taxing part of their jobs that often goes unrecognized,” said Jaclyn Marrone, vice president of marketing for CeraVe. “To express our sincerest gratitude, we’re honored—to provide a platform for these incredible stories to be told, inspiring both the nursing community and beyond.”

Nurse Recker says that while sometimes there are situations where there isn’t a good solution and there’s no way to predict the future, she feels good knowing that there are people who have her back.

“I am fortunate enough to work at a job I love and am passionate about. When you love what you do and get to see the positive impact you have on people, it’s hard to be negative. Looking at what I get to do for people each and every day and how I get to impact their lives in a positive way makes it all worth it,” said Nurse Recker. “We know when people are coming to the hospital they are not at their best but the most important thing we can do is just be kind. A smile and thank you go a long way.”

Follow along in the coming days for more uplifting stories brought to you by CeraVe.

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CeraVe

Wellness

Inspired by her grandmother, this nurse refuses to let fear stand in her way

Courtesy of CeraVe

True

Have you ever wondered what drives nurses to do what they do? We took a walk in one nurse’s shoes to get a better understanding of what makes her truly remarkable.

Emily Danz of Fort Lee, New Jersey, grew up watching her Yiayia (“grandmother” in Greek), battle heart disease. As a child, she listened with curiosity and amazement as the doctors explained cardiac procedures and outcomes to her family.

Then, when she was old enough to drive, Danz became responsible for taking Yiayia to and from her doctor’s appointments and hospital visits.

Inspired by all she learned about her grandmother’s journey, Danz decided to enter nursing school after graduating high school—a decision that made her grandmother burst with pride.

“She told me when I graduated nurse practitioner school that it was one of the greatest things she witnessed in all 89 years of her life,” said Danz. “She knew I’d go far and do well.”

Courtesy of Emily Danz

And she has. Nurse Danz has used her childhood experiences as an onlooker to her grandmother’s care as a springboard into caring for others. The very first patient she cared for after graduating nursing school in 2014 was suffering from an active tuberculosis infection. Although tuberculosis is curable and preventable, it’s also highly contagious and transmittable by air. It takes the inhalation of only a few of these germs to become infected.

“I remember being petrified to walk into that room,” said Danz.

Fortunately, an experienced nurse mentor gave her a pep talk that she will never forget—in fact, she says, it shaped the entire trajectory of her career.

“[She told] me not to be afraid and that caring for a tuberculosis patient is like caring for any other patient, but just with a special mask and gown. From that day on, I realized that there was no reason to ever be afraid or scared of a patient, and I actually took care of that patient every time I worked for the entirety of their stay — which was over three months.”

Emily | Heroes Behind the Masks presented by CeraVewww.youtube.com

Years later when she found herself working in a hospital during a global pandemic, Nurse Danz channeled that early experience to get her through the fear of caring for patients infected with COVID-19.

“When I was assigned [my first] COVID patient, it was like my very first day of nursing all over again … my mind quickly traveled to the pep talk I was given and reminded me of the oath I took to care for patients no matter the situation,” said Danz. “I continue to carry this empathy with me every day for every single patient I care for—it is something instilled in me.”

Danz, who has also become an instructor to nursing students in their last year of nursing school, recognizes the importance of seeing every patient as an individual and not just a number. She teaches these students bedside clinical skills and medication administration, focusing clearly on arming them with the confidence to interact with patients comfortably, no matter the situation.

Courtesy of CeraVe

“From day one, I learned not to be afraid and it has helped me tremendously throughout my career. In every single class, I make sure to tell my students stories, events and real-life scenarios I’ve been through to prepare and engage them. It is imperative that the new nurses coming into the field are confident and empathetic. When you’re afraid, patients sense it and it affects their healing,” said Danz.

The goal of CeraVe’s Heroes Behind the Masks Chapter 2: A Walk In Our Shoes campaign is to highlight exceptional nurses like Nurse Danz and recognize the profound impact they have on their patients and communities. Follow along this week for more stories and to learn about CeraVe’s ongoing commitment to the nurse community here.

From Your Site Articles

Overcoming fear: this nurse won’t let a pandemic get in the way of her work

True

Temwa Mzumara knows firsthand what it feels like to watch helplessly as a loved one fights to stay alive. In fact, experiencing that level of fear and vulnerability is what inspired her to become a nurse anesthetist. She wanted to be involved in the process of not only keeping critically ill people alive, but offering them peace in the midst of the unknown.

"I want to, in the minutes before taking the patient into surgery, develop a trusting and therapeutic relationship and help instill hope," said Mzumara. Especially now, with Covid restrictions, loved ones are unable to be at the side of a patient heading to surgery which makes the ability to understand and quiet her patients' fears such an important part of what she does.

Temwa | Heroes Behind the Masks presented by CeraVewww.youtube.com

Dedicated to making a difference in the lives of her patients, Nurse Mzumara is one of the four nurses featured in Heroes Behind the Masks, a digital content series by CeraVe® that honors nurses who go above and beyond to provide safe and quality care to their patients and communities.

When she isn't working in an official capacity at the hospital, Nurse Mzumara devotes her time to a local ministry known as SALT (Service And Love Together). While there are multiple arms of the organization, Mzumara works most closely with their Hospital Ministry. Pre-Covid, groups of hospital volunteers visited patients to lift their spirits with singing and encouragement. However, since that's on hold for now, they've found other ways to help meet the needs of the central Florida community—like focusing on the growing homeless population. SALT's Homeless Ministry has created trailers that provide the community with food, clothing, and access to showers, and laundry, all of which help those experiencing homelessness get back on their feet.

"My faith is what drives me to be the best person I can be and drives my passion in life to help people in need," said Mzumara. She says she truly loves people and tries to see the best in everyone she meets because you never know what someone else might be going through.

"When I am with my patients, I strive to bring them hope and healing...gaining that trust from them and being appreciated for what I do is invaluable. Nursing is more than just a job. It's a calling," said Mzumara.

Nurses like Mzumara are what inspired CeraVe® to launch the Heroes Behind the Masks campaign.

"While CeraVe® has long appreciated and supported the invaluable work of the medical community, their service and commitment to their communities has never been more profound or worthy of recognition," said Jaclyn Marrone, Vice President of Marketing for CeraVe®. "We're thankful to all nurses everywhere for their unparalleled selflessness and compassion."

Developed with dermatologists, CeraVe® is a brand rooted in the medical community and committed to supporting healthcare professionals. As part of its commitment to nurses, CeraVe® is also a proud sponsor of the ANA Enterprise and their Healthy Nurse, Healthy Nation™ initiative, a movement designed to transform the health of the nation by improving the health of the nation's 4.2 million registered nurses. Through the initiative, ANA is connecting and engaging with nurses to inspire them to take action in five key areas: activity, sleep, nutrition, quality of life and safety.

Additionally, over the past year, CeraVe® has donated more than 500,000 products to hospitals to help provide therapeutic skincare relief to healthcare workers and is continuing the product donation efforts. Nurses looking to engage with the brand and learn more about these initiatives can join the Shift Change: Nurse Essentials Facebook group, an online community hosted by CeraVe® where nurses come together for personal and professional empowerment.

To see more stories about nurse heroes, visit https://www.heroesbehindthemasks.com/.

From Your Site Articles

cerave

Michael Cera's CeraVe commercial is being called the best Superbowl ad in years

"Let my cream hydrate you."

California nurse says spending just 15 minutes of 'TLC' with patients can change outcomes

Through a historic storm and a global pandemic, this nurse embraces the true meaning of “Iowa nice”

Inspired by her grandmother, this nurse refuses to let fear stand in her way

Overcoming fear: this nurse won’t let a pandemic get in the way of her work

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