Family

Feel better after being outside? There’s a scientific reason for that.

Throwing shade at mental health. But, you know, the nice kind of shade.

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REI

As long as humans have been reading and writing, thinkers and researchers have been studying trees and their immense impact on our world.

We know they're powerful carbon sinks, sucking up carbon emissions and helping purify our air and limiting runaway climate change. We know their extensive root systems act like giant sponges, helping to sop up rainwater during storms and prevent erosion. At all stages of their life cycle, they provide habitats for other living things — from moss to lichen to insects to birds to delightful Disney-esque woodland creatures.

Nature is adorable! GIF from "Bambi."

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Mozilla
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Firefox

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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