Nicki Minaj is a lot of things — rapper, business mogul, and now, the patron saint of cash-strapped students.

Minaj just announced the winners of her Student of the Game contest, all of whom will receive financial assistance for school straight from the "Chun-Li" singer herself.

After narrowing down finalists, Minaj chose 37 people to support — with money going toward everything from tuition to equipment to helping pay for some students' AP tests and get others back into school (because you know the FAFSA isn't all it's cracked up to be).

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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