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How the racism he experienced as a kid inspired him to become a media mogul and advocate.

September is Hispanic Heritage Month, a time to celebrate Latino culture and people like Alex who work to infuse it into everyday American life.

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"When I was a kid, it was not popular to be Mexican," says Alex Nogales.

"Mexican restaurants went by 'Spanish cafes.' That sounded better," he laughs. "But it was really a Mexican restaurant that sold tacos!"

Alex is the founder, president, and CEO of the National Hispanic Media Coalition, which is dedicated to increasing visibility for Latinos in media and entertainment.


Photo courtesy of NHMC.

Alex's desire to shine a spotlight on Latino culture stems in part from the discrimination and ignorance he faced growing up.

"I am first-generation, born in this nation. My parents were immigrants from Mexico. We were farm laborers, which meant that we worked the fruits and vegetables in seasons," Alex says.

Photo via iStock.

He and his family would start harvesting cotton in California's Imperial Valley, near the Mexican border. When school was over, they would go to Delano for grapes, then to Manteca for tomatoes, to Northern California for plums and peaches, then back to Manteca before heading back home. They were away from their home in Calexico for six months at a time. Alex enjoyed traveling and meeting people from different walks of life. "But it was a difficult life in many ways," he says.

"Mexicans were not treated very well by the ranchers," he says. "There were signs up and down the state that said, 'No dogs or Mexicans allowed.'"

Today, Alex works to get more — and more accurate — representation of Latino culture into the mainstream.

In fact, he created the National Hispanic Media Coalition to give people a vehicle to do just that.

"It took me years to get over those kinds of discriminatory comments and prejudices," Alex says. But as an adult, when he began work as a writer and producer, he encountered more of the same thing. "I saw who got the jobs and who didn't and why," he says. "A lot of it had to do with, who were people culturally close to?"

[rebelmouse-image 19530061 dam="1" original_size="640x427" caption="Alex and "How to Get Away With Murder" star Karla Souza at the NHMC's 2017 Impact Awards Gala, where Hispanic and Latino actors and actresses are celebrated for their work in the arts. Photo via NHMC/Flickr." expand=1]Alex and "How to Get Away With Murder" star Karla Souza at the NHMC's 2017 Impact Awards Gala, where Hispanic and Latino actors and actresses are celebrated for their work in the arts. Photo via NHMC/Flickr.

In places where Latino representation is sparse, people sometimes believe inaccurate, harmful stereotypes about Latinos because they've never personally experienced life within the Latino community. People rely on media for real portrayals of people who are different from them, which is why it's so important to Alex that Latinos are characterized correctly.

The importance of visibility is also why Alex chose Los Angeles to live, work, and champion his mission.

More than any other city in the United States, Los Angeles is where you can get an accurate understanding of what the Latino community actually looks like.

[rebelmouse-image 19530062 dam="1" original_size="640x481" caption="Photo by William Garrett/Flickr." expand=1]Photo by William Garrett/Flickr.

"Our community is no different from other immigrants that have come to this country," Alex says. Individual roles vary so widely that any stereotype is bound to be inaccurate. "We're doctors. We're lawyers. We're cops," he says. He ticks off the names: "The head of the state Senate is a Latino. The head of the Assembly is a Latino. The attorney general is a Latino," he says.

"If you really want to know more, engage us," Alex says. "Go to festivities — any of them that occur during Hispanic Heritage Month."

Visibility is important year-round, but the events held during Hispanic Heritage Month are a great opportunity to learn more about and celebrate Latino culture.

[rebelmouse-image 19530063 dam="1" original_size="640x428" caption="A dancer at a Hispanic cultural event in downtown Los Angeles called the Blessing of the Animals. Photo by Ray_LAC/Flickr." expand=1]A dancer at a Hispanic cultural event in downtown Los Angeles called the Blessing of the Animals. Photo by Ray_LAC/Flickr.

In his view, the celebration of Hispanic and Latino cultures is something to be shared among everyone.

"I like it when we have people outside our own community coming to our own celebrations," he says. "You know, anything that is ethnic is to be celebrated. The food is great, the cultural things are great, the people are great. And how are you gonna not like something that's happy?"

In Los Angeles, SoCal Honda is helping people celebrate Hispanic Heritage Month. To find out how and where to participate (or to get some inspiration for your own town's celebrations!) follow them on Twitter, Facebook, and Instagram.

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This guy took a bold anti-taco truck stance, and it backfired beautifully.

Do you know how many people would actually love a taco truck on every corner?

When Marco Gutierrez announced on live TV that more Mexican immigrants in the U.S. would lead to "taco trucks on every corner," a glorious punchline was born.

"My culture is a very dominant culture. It’s imposing, and it’s causing problems. If you don’t do something about it, you’re going to have taco trucks on every corner," he said.

Political commentator and Donald Trump surrogate Marco Gutierrez. Image by Marco Gutierrez/YouTube.


Gutierrez was born in Mexico, and he's the founder of Latinos for Trump. And his comment was meant to be insulting. It mocked the hardworking people, most of whom happen to be Latino, who own and operate taco trucks across the country.

But his misfired comment went viral not only because of its ridiculous nature, but also because it put a huge spotlight on narrow-minded thinking.

In response to his comment, people came out in droves to support taco trucks. They turned what could have been a negative fallout against Latinos and their taco trucks into a positive movement.

Here are five of the most hopeful, fun, and epic responses to Gutierrez's unfortunate "taco truck" comment:

1. Trump said Mexicans don't work. But one couple wanted to show otherwise.

When Trump paid a visit to Great Faith Ministries International in Detroit on Sept. 3, 2016, one couple was ready to work their butts off and make some money.

Their taco truck had become a symbol, both figuratively and literally, of mockery, at least within the Trump campaign. But Nancy Paz and Jose Badajoz (pictured below) still set up their Tacos El Caballo truck near Trump's big event. They told Michigan Public Radio's Rick Pluta that they did it to provide a counterpoint to the insulting rhetoric implied in the taco truck comments.

"Because Donald say the Mexican people, they doesn't work," Paz said. "We come here to say, yes, we work hard, for the family."

2. How about registering to vote with a side of tacos?

The U.S. Hispanic Chamber of Commerce saw Gutierrez's insulting taco truck comments and raised him their very own Guac the Vote campaign, where people can register to vote at taco trucks. How do you like them, er, tacos?

The Hispanic Chamber of Commerce represents 4.1 million Hispanic-owned businesses across the U.S., and Guac the Vote will be promoted mostly on social media using the hashtag #GuacTheVote. Check it out, it's pretty fun.

Albert Morales founded Guac the Vote, along with Pablo Manriquez. Image by Pablo Manriquez, used with permission.

3. Let them eat tacos (as voters hit the polls in November)!

Hey, if tacos means more people casting their votes in November, I'm all about it. Apparently so is the Hispanic Chamber of Commerce. Not only do they want taco trucks to have the ability to register people to vote, but they also want them stationed outside polling sites.

Image by John Moore/Getty Images.

It would be a symbolic visual response to the negative connotation Gutierrez tried to attach to taco trucks and the people who operate them.

Albert Morales, the Hispanic Chamber of Commerce's vice president of government affairs, told The Washington Post that the accidental recruiting of new voters by taco truck venders is "ideal" because people love tacos, and they'll gladly wait in line to get them — making it easier to fill out paperwork and such.

4. Then there's the economy. Wanna "taco" 'bout it?

The Washington Post played devil's advocate with what Gutierrez was suggesting and came to the realization, via estimation, that there are around 322,000 intersections with traffic signals in the U.S. and about nine intersections without signals for each of those. A taco truck at every intersection (not corner) would mean 3.2 million taco trucks.

Image by Justin Sullivan/Getty Images.

There are differing numbers when it comes to how many taco trucks are operated in the U.S. Some have the figure as high as 3 million, meaning we wouldn't necessarily notice if more popped up. Others suggest the number of taco trucks is way higher — 15 million to be exact. But that's not the point.

Gutierrez suggested that taco trucks on every corner would be a bad thing, but he's sorely mistaken from an economic perspective. Assuming each taco truck at each estimated intersection needs at least three workers, that would mean at least 9.6 million jobs. Our country could be at almost full employment. Imagine that.

5. That one time a mean-spirited comment brought the community even closer together.

There's also the one underlying factor that Gutierrez didn't count on or seem to remember as he was spouting his political nonsense. When anybody comes after the Latino community as a whole, we're going to come together even stronger and respond.

Shortly after Gutierrez' now infamous comment, democrats in Colorado set up a taco truck outside Trump's Denver campaign office. The intention was to have people line up for tacos, register to vote, and talk with others there about what's at stake in this upcoming election.

Other democratic offices also started taking ownership of the comments and turning them into a positive, too, like this:

To say Gutierrez's comments were a fail is a "yuuuuge" understatement.

Instead, they spawned memes and became the punchline of way too many jokes. In short, because people are awesome, his opinion actually did the opposite of what he intended. He made a lot of us realize that taco trucks on every corner is perhaps not such a bad idea at all.

In all seriousness, Latinos have a whole lot more to offer this country than just delicious tortillas filled with all kinds of savory ingredients that make your mouth water and your taste buds happy ... but those delicious tortillas aren't a bad place to start.

So thank you, Marco Gutierrez. My next Taco Tuesday margarita cheers will go out to you.

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In spite of himself, Trump is motivating the group he seems to hate the most.

New data suggest that Trump's rise is driving more immigrants than ever before to become U.S. citizens.

Thanks to a decisive victory in the Indiana primary and the suspension of Ted Cruz's campaign, Donald Trump is pretty likely to secure the Republican nomination for president of the United States.

The online reaction thus far has been... Let's call it "disappointed."



Trump has been spewing hateful rhetoric since the day he announced his campaign.

He's referred to immigrants as "rapists," "criminals," and "killers." He regularly responds to female opposition with sexist, misogynistic attacks. He not only witnessed the unjustifiable violence that punctuated many of his rallies, but he encouraged it.


He's also talked about his hands. Like ... a lot.

But believe it or not, Trump's hate speech has inspired some really positive movement from the group he appears to despise most: immigrants.

Similar to how gun-owners often stockpile weapons and ammunition following a gun-related tragedy — because they're worried gun safety legislation will make guns and ammo harder to buy — Trump's political ascension and his promise to enlist a "deportation force" to exile some 11 million undocumented immigrants has led to an unlikely but significant increase in the number of immigrants applying for citizenship here in the United States.

A May 1, 2016, May Day march. Photo by David McNew/Getty Images

According to the The New York Times, naturalization applications spiked by 14% in the last half of 2015 compared to the same period in 2014. And they're on pace to break records for 2016 as well.

One immigrant, Edgar Ospina, told the Associated Press that the anti-immigrant sentiment being stirred up by Trump's rise was the driving force behind his decision to apply for naturalization.

An owner of a small flooring and kitchen remodeling company, Ospina emigrated from Columbia over 20 years ago and became eligible for citizenship in 1990, but he has only recently decided there is no time left to waste.

A large group waits to take the citizenship oath that will allow them to become U.S. citizens in 2015. Photo by Saul Loeb, AFP, Getty Images.

"Trump is dividing us as a country," Ospina told. "He's so negative about immigrants. We've got to speak up."

Luis Gutiérrez, a 10-term U.S. Representative from Illinois, also took to the public airwaves to encourage immigrants to apply for citizenship so they can vote in November.

"We want to raise our voices because the city of Chicago has an incredibly proud tradition of being inclusive, of bringing people together," Gutierrez said during a protest last month. "And Mr. Trump has the tradition of division, of hatred, of bigotry, of prejudice. We are asking all of Chicago to stand up."

Another unforeseen silver lining to Trump's campaign of hate? The reimagining of the Republican party.

Trump might be the Republican party's nominee for this year's political race, but he couldn't be further from what many members of the party consider to be the true embodiment of Republican ideals.

Image via Saul Loeb, AFP, Getty Images.

He waffles often on his stances, appearing to support gay marriage, calling out North Carolina's ridiculous HB2 bill, and supporting both universal health care and higher taxes for the wealthy. In fact, he's even gone on record in the past as saying, "In many cases, I probably identify more as a Democrat.”

As a result, more and more Americans are being forced to rethink what the Republican party means to them, and some people are even deregistering from the party.


Trump has been such a divisive figure among Republicans that he even led to the dissolution of the Friends of Abe, a "secret society" of conservative Hollywood elites.

All of this just goes to show that hate can still inspire good, even when that hate comes from the darkest of sources.

Photo by Spencer Platt/Getty Images

Here's two things you might not know: One, there's a primary in Puerto Rico. Two, Marco Rubio won it. By a lot.

Yep, that's right. Last night, Marco Rubio won Puerto Rico's GOP primary in a landslide.

It's Rubio's first major victory and his second outright victory in the race so far. It earned him 23 delegates and put him marginally closer to potentially someday maybe posing some sort of actual threat to GOP powerhouse Donald Trump and hot-on-his-heels Ted Cruz.


Marco Rubio campaigning in South Carolina. Photo by Richard Ellis/Getty Images.

Why such a huge win for Rubio in Puerto Rico?

Rubio is the only GOP candidate to visit Puerto Rico so far, as well as the only one to openly support statehood for the U.S. territory.

For Puerto Ricans, this is a significant position to take. The island is over $70 billion in debt and has defaulted on debt payments twice. As Puerto Rico Gov. Alejandro García Padilla told CNN, "We're out of cash."

People protest outside Wall Street in New York against cutbacks and austerity measures forced on severely indebted Puerto Rico. Photo by Spencer Platt/Getty Images.

The tanking economy is causing a mass population exodus from the island to the mainland. Fewer Puerto Rican residents to pay taxes means more debt, and the whole crisis has been ominously referred to as a "death spiral."

If Puerto Rico gains statehood, it will be able to file for Chapter 9 bankruptcy with federal protection, meaning the island could restructure its debts, negotiate in court with bondholders, and cover about a third of its debt.

If not, Puerto Rico and its citizens will remain in the economic crisis indefinitely.

Primaries are the only chance citizens of Puerto Rico get to make their voices heard — they aren't allowed to vote in the general election.

A 115-year-old Supreme Court decision (blasted by John Oliver last year) ensures that no U.S. territories are allowed to vote in the general election.

While Republicans in Puerto Rico voted clearly in favor of Rubio, assigning their delegates last night (as they will for the Democrats in June), this is really the only chance Puerto Rican citizens have to let politicians running for president know what's important to them.

A vacant building in San Juan, Puerto Rico. Photo by Christopher Gregory/Getty Images.

Why would Rubio care about Puerto Rico if it can't help him win the general election?

Well, Florida has a population of over 1 million Puerto Ricans. Courting Puerto Rico helps Rubio secure the swing state's 99 delegates.

But frankly, Rubio doesn't have to worry too much about Florida. It's his home state, and pending another meltdown of epic proportions at the GOP debate on Wednesday, his win in Florida is all but clinched.

Rubio campaigning in Florida in 2010. Photo by Joe Raedle/Getty Images.

It's pretty easy to make campaign promises to a population that doesn't vote in the general election.

Hillary Clinton promised Puerto Rico voting rights in 2008 and got 68% of the Democratic primary vote there. Mitt Romney promised statehood in 2012 and got 83% of the GOP primary vote that year.

Presidential candidate Mitt Romney shakes hands with Puerto Rico Gov. Luis Fortuño at Isla Grande Airport in San Juan in 2012 ahead of the Republican primary. Photo by Christopher Gregory/Getty Images.

We never got to see whether either of their promises would come true, but Puerto Rico has consistently and overwhelmingly supported candidates who promise more representation, regardless of their political affiliation.

In this election cycle, candidates including Hillary Clinton have supported giving Puerto Rico bankruptcy protection, but only Rubio (and, formerly, Jeb! Bush) have campaigned in favor of full representation for Puerto Rico with a 51st star on the flag.

Will the next president be the one who finally recognizes Puerto Rico's primary votes for what they truly mean?

Or will the territory remain a stepping stone for politicians to use on their journey to more "important" political contests? Will 2016 be the year that Puerto Rico is rescued by the U.S. government? Or will our collective memory once again forget about the territory and its citizens until another candidate needs delegates in the next election cycle?

Last night, Puerto Rico was granted five minutes in a room with a nation that has a thousand other things on its to-do list. Its citizens spoke clearly once again — whether they're heard remains to be seen.