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There are 27 million Latinos eligible to vote in the U.S. presidential election on Nov. 8, 2016. That's a lot of people.

Basically, it means that Latino voters could very well be the deciding factor for whether Hillary Clinton or Donald Trump will run the show for the next four years.

Given the divisive nature of this election cycle (Donald Trump calling Mexicans rapists and criminals, anyone?), the Latino community is doing just about everything it can to motivate, educate, and register as many people as possible. We're not just getting riled up — we're actually casting our votes in November, too.


That's where this powerful PSA starring leaders of Latino organizations comes in.

Voto Latino released this PSA to celebrate Hispanic Heritage Month, which this year coincides with many states' voter registration deadlines.

I believe that in the Latino community, voting is extra-important because some of our family members, children, brothers, and sisters can't vote. But this is our American dream, and the future of this country is in our hands.

So listen to these nine incredible leaders explain why they are voting, and why you should too:

This is the year Latinos can really make a difference and make our voices heard.

As one leader says so eloquently in the PSA: "We will show pride in our culture with the power of our vote."

So let's not miss out on this huge and incredibly important opportunity. Who are you showing up for?

via UNSW

This article originally appeared on 07.10.21


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