This inspiring PSA illustrates the true power of the Latino vote.

There are 27 million Latinos eligible to vote in the U.S. presidential election on Nov. 8, 2016. That's a lot of people.

Basically, it means that Latino voters could very well be the deciding factor for whether Hillary Clinton or Donald Trump will run the show for the next four years.

Given the divisive nature of this election cycle (Donald Trump calling Mexicans rapists and criminals, anyone?), the Latino community is doing just about everything it can to motivate, educate, and register as many people as possible. We're not just getting riled up — we're actually casting our votes in November, too.


That's where this powerful PSA starring leaders of Latino organizations comes in.

Voto Latino released this PSA to celebrate Hispanic Heritage Month, which this year coincides with many states' voter registration deadlines.

I believe that in the Latino community, voting is extra-important because some of our family members, children, brothers, and sisters can't vote. But this is our American dream, and the future of this country is in our hands.

So listen to these nine incredible leaders explain why they are voting, and why you should too:

This is the year Latinos can really make a difference and make our voices heard.

As one leader says so eloquently in the PSA: "We will show pride in our culture with the power of our vote."

So let's not miss out on this huge and incredibly important opportunity. Who are you showing up for?

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.