Honestly, This Is Way Cooler And More Informative Than Any Earth Day Poster

Now this is a hella cool way to frame an environmental message. On New York City’s Governers Island stands a structure large enough to dance in and filled with bright, beautiful light during the day. The good people of Studio KCA created the “Head in the Clouds” pavilion out of 53,780 used plastic bottles and jugs — the number of plastic bottles thrown away in New York City in just one hour.
The whole idea behind this pillowy beauty is to call attention to the estimated 48,000,000 plastic bottles thrown away every day in the United States.

ORIGINALS: By Studio KCA. Special thanks to Lesley Chang for letting us use her photos. The pavilion was created as part of a contest started by the art nonprofit FIGMENT.
Sep 11, 2013

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