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yassify, yassify bot, yassification, toni collette

Toni Collette being 'yassified' on Twitter.

Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.

Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.

As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.


The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.

Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?

​The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.

​Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.

Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.

British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.

The Doll from "Squid Game" is ready to slay more than just the players.

Daniel Kaluuya, Get Out of here with that glam

As a Maggie Smith fan, this one was my particular favorite.

Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.

As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.

The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.

Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.

On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."

The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.

Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.

Photo by Rich Smith on Unsplash

Interviewee's case of mistaken identity is pure gold.

We've all been there at some point or another, nervously waiting for a big job interview hoping you don't sweat through your good shirt. Interviews are stressful but there's likely no job interview more stressful than the one Guy Goma went on in 2006 for the BBC, when he was mistaken for an expert for a news segment. The person they were supposed to interview for the news segment was Guy Kewney, an actual music industry expert. But with cameras rolling and questions being asked, Goma took a deep breath and answered the newscaster.

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Myths and facts about voting by mail.

As we head toward midterm elections in early November, there's a lot of misinformation floating around about how voting is conducted and how votes are processed. Sadly, we're reaping what widespread misinformation has sown in the form of continued election result denial, legislation that makes it harder to vote and even vigilante voter intimidation at ballot drop boxes.

Convincing someone their preferred candidate didn't win because the other side cheated is an easy political win, especially in a hyperpartisan atmosphere. But the reality is that the vast majority of Americans want elections to be as fair and accurate as possible, so sorting out truth from fiction and understanding how our election processes actually work—as opposed to how partisan sources tell us they work—is important.

Voting by mail comes up a lot in discussions of election integrity, so let's take a look at how mail-in ballots work and clear up some misunderstandings that might cause people concern.

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Not so scary anymore.

Whether you’re a horror aficionado or your scary threshold is at a level 2, you’re bound to be familiar with at least a couple of iconic horror movies. The horror genre is a huge part of our culture, allowing us to explore the darkest depths of the human psyche within the safety and comfort of home—or a theater, if you dare.

As counterintuitive as it might sound, watching horror movies can be more than stimulating entertainment for some people. It can act as a form of exposure therapy, helping reduce anxiety levels. Of course, this is not the case for everyone, but it certainly helps explain why the genre is so well loved and continues gaining popularity. Even in 2020—arguably an anxiety-inducing year for everyone—horror movies were the only ones to actually see a surge in ticket sales. Sometimes it’s just more cathartic to see an actual monster wreaking havoc in a fictional world than it is to think about all real-world worries that haunt our imaginations.

Still, not everyone can shake off that scary feeling that a horror movie elicits, and therefore might not partake in watching. Nonetheless, they might enjoy seeing the edge taken off with a bit of lighthearted humor. After all, it’s often recommended to watch a little comedy after a horror flick to clean out the heebie jeebies.

Jimmy Fallon asked folks to “take a horror movie and add one word to change the plot and tag it with #AddAWordRuinAHorrorMovie for his ever-popular Hashtags segment on “The Tonight Show.” Granted, some people took liberties with the rules—occasionally replacing a word in the title, for example—but nonetheless, grammatical fun was had. And well-known horror movie plots did undergo hilariously drastic changes.

Below are 23 of the best ones. Enjoy, because even those who can’t handle anything too scary deserve a little spooky entertainment.

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