Yassification, the hilariously bizarre beauty meme that has taken over social media

Toni Collette being 'yassified' on Twitter.
Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.
Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.
As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.
The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.
imagine explaining this to someone not on twitter pic.twitter.com/916DOJCEHg
— 𝘴𝘸𝘦𝘦𝘵𝘣𝘪𝘵𝘤𝘩 (@AguillardTrevor) November 10, 2021
Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?
The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.
We’re so lucky to have them in office 🙏 pic.twitter.com/UO38MemKTF
— Yassify Bot (@YassifyBot) November 13, 2021
Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.
— Yassify Bot (@YassifyBot) November 14, 2021
Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.
— Yassify Bot (@YassifyBot) November 13, 2021
British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.
— Yassify Bot (@YassifyBot) November 15, 2021
The Doll from "Squid Game" is ready to slay more than just the players.
— Yassify Bot (@YassifyBot) November 14, 2021
Daniel Kaluuya, Get Out of here with that glam
— Yassify Bot (@YassifyBot) November 15, 2021
As a Maggie Smith fan, this one was my particular favorite.
The Yassification of Professor Minerva McGonagall pic.twitter.com/4HG5Baj3Cw
— Yassify Bot (@YassifyBot) November 13, 2021
Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.
— Yassify Bot (@YassifyBot) November 14, 2021
As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.
two factor yassification
— alex (@alex_abads) November 15, 2021
The Yassification of Emily Rose 💅🏽 pic.twitter.com/8OwHURhinP
— Xmas Kun 🎄✨ (@Eizenclown) November 15, 2021
The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.
Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.
On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."
The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.
Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.
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A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.