I asked Lucy McBath to tell me about her son, Jordan Davis. She welcomed the opportunity.

"Thank you for asking," she says. "Some people say 'Oh, I'm afraid to ask,' I'm like 'No, ask me about him.' It helps keep him alive for me."

Jordan was a really, good kid — thoughtful and kind. Raised mostly by McBath in Atlanta, he made friends easily, and invited them over to his house for home-cooked meals and sleepovers.

"He was the kind of kid that would bring people together. He was really, really good at that," she says. "He was really good at being the center of attention, like the light."

Jordan was curious and inquisitive. He enjoyed learning about history, social sciences, and other cultures. As a child, he once spent a year pretending he could speak Japanese.

That's the son McBath remembers.

"He had all kinds of friends. I was very proud of that, that he had that kind of ability to love people. Simply love people for who they were."





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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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