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Ad Council - Food Waste

The next time you go grocery shopping, throw about 40% of your food in the trash on your way out.

If that sounds a little ridiculous, you're right — it is. But it also puts the issue of food waste into perspective. In the U.S., that's how much of our food goes uneaten and most of it is sent straight to the landfill.

When you're tossing those wilted veggies into the trash at the end of the week, you may as well be throwing dollar bills in there as well. And that's just the tip of the iceberg lettuce (sorry, I had to). Not only does food waste affect your bottom line — it has an enormous environmental impact, too.

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