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Man spends all year thrifting Halloween costumes to give them away to kids for free at annual event

Christophe Waggoner has gifted free Halloween costumes to kids in Austin, Texas, since 2016.

Images courtesy of Christophe Waggoner/Nathan Richardson (used with permission)

Christophe Waggoner collects Halloween costumes all year long and gives them to children in need at annual October's Child giveaway event.

When you think of the holiday that brings out generosity and good cheer, you don't think Halloween. But Christophe Waggoner of Austin, Texas, is trying to change that.

On September 27, Waggoner held his annual nonprofit October's Child event, where he gave away over 2,000 free Halloween costumes for kids (and pets), as well as decorations.

"This year we had four 10'x30' tents and four 10'x10' tents that we formed in a square," Waggoner tells Upworthy. "It was so crowded, it was so wonderful. As you can tell, I love this program and I am so happy more people get to share in those feelings."

Waggoner had the help of a team of local volunteers, who welcomed families to try on costumes and bring them home to dress up on Halloween. It's a small luxury that he notes many families struggle to provide their kids, especially during tough financial times.

christophe waggoner, halloween, halloween costumes, free halloween costumes, october's child Christophe Waggoner poses with Halloween costumes in front of his storage units.Image courtesy of Christophe Waggoner (used with permission)

"While it's great to see the smiles on the children's faces, I'm most moved when I see parents get teary eyed or see them happy that they can give their child something they maybe didn't think they'd have the ability to do," he says.

Waggoner began collecting costumes in 2016, and he gave them away from his garage.

"When I did it the first year, I didn't have a lot--half a garage, one shower rod of costumes," says Waggoner. "But I was watching the kids, and they were laughing and giggling. It just made me feel good."

halloween, halloween costume, halloween costumes, free halloween costume, halloween charity Kids pick out free Halloween costumes at October's Child giveaway.Image courtesy of Nathan Richardson (used with permission)

One of six kids, he says that he had a "wonderful childhood" in Arkansas, where his parents, "taught us right. They taught us to do stuff for other people."

And after a fire destroyed the family home in 1976, Waggoner saw first-hand how his community rallied around them to provide housing, food, and more during their time of need. Fast forward, he adds that he always loved holidays—especially Halloween. During grad school, he would throw an epic Halloween party every year where he sent out "over 300 invites."

Eventually, Waggoner noticed that people were always more generous around Christmas time—but not Halloween.

"Nobody does anything [charitable] for Halloween," he says. "So I thought, why not give costumes to kids for Halloween? I feel like I found a niche."

halloween, kids halloween costumes, free halloween costumes, october's child, kids halloween Kids pick out free Halloween costumes at October's Child event.Image courtesy of Nathan Richardson (used with permission)

With a self-proclaimed "shopping addiction," he began thrifting costumes and decorations anytime he saw them. "I go to the Goodwills [around me] multiple times a week collecting," he shares.

Eventually, he bought tents and two storage units--one for costumes and one for accessories (like wigs) and decorations. With the help of his friend Sam, who created a website, Waggoner officially made October's Child a 501(c)(3) nonprofit. He advertised the event within local Austin Facebook groups, the Nextdoor app, and flyers—and word has continued to spread.

This year was October Child's biggest, and the first to offer pet costumes as well.

"Size-wise go from newborn up to 3X, tiny dogs and cats to big dogs and cats," he says. "I'm very empathetic and very emotional. At this year's event, I broke down multiple times. It's just overwhelming the way things have gone."

dog, halloween, dog halloween, dog halloween costume, free halloween costume A woman poses with her small dog and free pet Halloween costume.Image courtesy of Nathan Richardson (used with permission)

Now, word of Waggoner's work with October's Child has spread across the United States, with people reaching out to offer him more free costumes and donations.

"I had a man reach out who is 69 years old," he says. "He shared that he remembered not being able to afford a Halloween costume growing up, and he wanted to make sure others kids never have to feel like that."

To learn more about October's Child, click here.

Arthur Brooks speaking.

Happiness researcher Dr. Arthur Brooks says that one of the most important things people can do as they enter the second half of their life is to focus on internal well-being rather than satisfying all of their wants. Even though this may feel like it runs counter to how many live the first half of their lives, he says it's the best way to find joy in middle age and beyond.

Brooks is a professor at Harvard University, author of From Strength to Strength and Build the Life You Want (with Oprah Winfrey), and is a lifelong student of the science of happiness. He says the key to finding it in the second half of life is recognizing when enough is enough and reducing unnecessary desires.

“What happy, successful people do in the second half of their lives is they go from adding to subtracting," Brooks says. "Mother Nature tells you that satisfaction comes from having more. More of what? More money, more power, more pleasure, more honor, more everything. More. But that's not the secret. The real formula for happiness is all the things that you have divided by the things that you want.”

@evancarmichael

The Real Formula of Happiness Speaker: Dr. Arthur Brooks Source: Dr. Arthur Brooks #motivationalquotes #motivation #inspirational #happiness #arthurbrooks

For Brooks, finding happiness later in life is an inside job: we analyze our desires and decide which ones we can cast aside. It’s a worthwhile practice, given that as we age, our ability to achieve many of our desires is compromised by the aging process.

“There's two ways for you to get greater satisfaction," Brooks continues. "There's the old, inefficient way of have more, have more, have more. Or there's the efficient, enduring way of wanting less."

How to manage your wants, according to Brooks

It's easy to tell people to manage their desires, but how do they come up with a strategy for doing so successfully? He says one way is to audit your desires by putting them to a simple litmus test.

“One helpful exercise is to list your major goals and ask: Would this still matter to me if no one else knew I achieved it? If the answer is no, it may not be a goal rooted in meaning,” he writes on LinkedIn.

Brooks also believes that we can simplify our lives by redefining what it means to be a success.

“In research on midlife satisfaction, those who reoriented their ambition from status to service, especially men, reported higher purpose and deeper relationships over time,” he adds.

- YouTube www.youtube.com

Another meaningful way we can find greater happiness is by setting some of our wants aside and being grateful for what we have. Because if you aren't grateful for the positives you have in life, they will never stick to your bones or be truly nourishing.

“Practice gratitude for what you have," Daniel Levitin, professor emeritus of psychology and neuroscience at McGill University, writes in Successful Aging. "This is motivating, alters brain chemistry toward more positive emotions, and oils the pleasure circuits of the brain."

There’s something graceful about accepting a new challenge in life as we get older: learning to have the internal strength to set aside what we truly don't need and to nurture what we do, such as our relationships, friends, and community. Brooks' perspective is a valuable tool that will keep many from being led astray as they age by chasing things they no longer need.

happiness, happy woman, middle age, happy middle age, smiling woman A woman who is happy with her arms spread wide. via Canva/Photos

True

Food banks are a community staple for millions of Americans. Not only do they provide nutritional assistance to low-income families, they’re also often one of the few places where people can get non-food essentials like diapers, toiletries, paper towels, clothing and more. For the 44 million people in the United States facing food insecurity, pantries can literally be a lifeline.

But that lifeline is at risk. Food pantries rely on donations, both from individuals and government programs, to stay stocked. Rising poverty levels and budget cuts mean that food pantries sometimes can’t meet the demands of their communities—and as a result, families go without.

No person should struggle for basic needs—which is why Land O’Lakes is teaming up with Clove in the name of comfort ahead of the 2025 holiday season.

Comfort, meet comfort.

A partnership between a farmer-owned cooperative and a modern footwear brand might seem like an unusual pairing. But the reality is that both organizations provide things that are enjoyable and much needed for American families.

You might be surprised to learn, for example, that dairy is one of the most requested but least-donated items at food banks around the nation. From a nutritional lens, dairy is a source of high-quality protein that provides 3 of 4 nutrients—calcium, potassium and vitamin D—that low-income households are at risk of missing from their diets.

But on a larger scale, dairy provides comfort. Items like butter, milk and cream are in high demand, particularly around the end of the year since so many families use these items for baking holiday treats. And while shoes can be stylish gifts, they’re also a basic necessity for hardworking frontline workers who provide care for others and spend hours on their feet. In fact, 96 million people in the U.S. spend their work shift standing.

"We are so excited to collaborate with Clove Shoes and take a moment to celebrate the color of the moment, but also our everyday favorite, butter yellow," said Heather Anfang, president of Land O'Lakes Dairy Foods. "As a company who shares our values of community, hard work and comfort, we are thrilled for the launch of their shoe but also for our shared donation to those in need in an important area for our two brands in Philadelphia."

Meaningful giving when people need it most

Together, the organizations have donated dozens of sneakers and more than 3,750 pounds of butter to Philabundance, one of the largest food banks in Philadelphia and part of Feeding America’s nationwide network of food banks, pantries, and meal programs. As they team up to donate needed supplies, they’re also helping families feel nourished—inside and out—ahead of the cold winter months.

"As a Philadelphia-based brand, we’re proud to give back to the community we call home—nourishing our city and supporting those who care every day," shares Jordyn Amoroso, Co-founder and CBO. Clove has also gifted 88 shoes to the students enrolled at Philabundance Community Kitchen: a free, life-changing workforce development program run by Philabundance.

At a time when so many are stretched thin and families are moving into the holiday season facing food insecurity, collaborations like these can provide an unexpected value—a chance to revitalize local communities, to nourish families, and show how comfort can take many different forms.

Learn more about this unexpected partnership here.

Community

A state in the Midwest edged out Texas as the 'friendliest'—sparking a fierce debate

People note the difference between being "friendly" and being "kind."

https://www.canva.com/photos

Two friendly neighbors wave hello.

Americans are often proud of their home states for a variety of reasons. Maybe they have the best chili, whale-watching, or music scenes. Sometimes it's for more substantial reasons, like a strong statewide healthcare system or robust environmental laws. But when it comes to downright friendliness, nearly everyone thinks they're doing it right.

As a Texan living in Los Angeles, it's baffled me that people don't routinely say hello—at least not in my part of town. Even when it's just me and one other person in an elevator, they will often do anything but make eye contact. Back in Dallas, I'd have left that elevator ride with an Instagram follow and an invite to Thanksgiving. (Okay, slight exaggeration.)

As we rolled into 2025, the World Population Review (which, according to its website, reviews "solid data" and polling, "beyond population statistics to cover economics, geography, and social trends") had a big finding about the "friendliest" state.

WCCO CBS reported, "The study found that Minnesota is the friendliest state." This edged out Texas and other notoriously friendly-seeming states in that region (depending on who you ask). They continued, "So the top five is: Minnesota, Tennessee, South Carolina, Texas, and oh yes – Wyoming." They further add, "Apparently, Wyoming is so friendly that you can leave your keys in the car with the engine running and no one will touch your car."

- A report on which state is the friendliest. www.youtube.com, WCCO

The anchors then have a conversation about it, one of them sharing, "Part of why I'm still here is I'm having a great 'people experience.'" The other anchor chimes in, "I knew about the reputation coming in. I had a roommate from Minnesota, and he was like, 'You could just leave your house unlocked in your neighborhood and no one would bother you.' Everyone was just really friendly and kind." (He notes that people are a tad grumpy after a Vikings loss, though.)

There was some pushback on the "Minnesota nice" reputation, with one anchor claiming people can be passive-aggressive. At the same time, the others hadn't quite experienced that, a few in the comments shared in the sentiment.

But of course, not everyone agrees with the ranking. Over on Reddit, a recent post asks, "What's the friendliest state and why?" This got 1.6 thousand comments, and, as one might imagine, they're quite varied. One person jokes, "I predict 50 different answers, lol."

What became extremely apparent early in the comments was the attempt to find a nuanced definition of what it means to be "friendly" in the first place. There was quite a distinction between what was considered "friendly" and what was considered "kind."

One person writes, "I think New England has kind people, but they aren’t particularly 'friendly.' Folks won’t stop for idle chit-chat and small talk, but if they see you’re in actual need of assistance, they’ll move mountains to help a stranger."

maine, new england, friendliness, lighthouse, U.S. A lighthouse overlooks the ocean in Maine. Giphy

Another agrees, "I can see that. Friendly can mean different things to different people. I can't speak for most of the other states in NE, but as a Mainer, we do generally keep to ourselves, but that's more about being reserved as opposed to being standoffish, though it can look like that. We're more than happy to talk to folks and have a good time. The easiest way to start a conversation as a tourist is to ask a local what restaurant they'd recommend. You'll have a great conversation, and probably some great food too!"

A Jersey person enters the chat to say sometimes what is considered "friendly" feels like too much to them. "I’m from NJ, so I’m used to some abrasive but friendly strangers, if that makes sense. Like, I’ll hold the door for you, but call you a shmuck while I do. I travel to NC often, and the people there are generally just nice for no reason. Lots of baby name-calling – 'honey,' 'sweetheart' – even if they don’t know you. Also, courtesy is kind of just a given there. Part of me is creeped out by the overt kindness because I'm used to most people just minding their business, not being 'too much.'"

friendliness, southern charm, kindness, hello, U.S. A woman tips her hat and says hello. Giphy GIF by StickerGiant

In an Upworthy article from last year, staff writer Annie Reneau discussed the "nice vs. kind" debate, couched in an East Coast-West Coast rivalry. She quotes an X commenter, who writes, "Niceness is saying 'I'm so sorry you're cold,' while kindness may be 'Ugh, you've said that five times, here's a sweater!' Kindness is addressing the need, regardless of tone."

Many on the Reddit thread also note that friendliness and kindness can be subjective, depending on one's ethnicity, gender, etc. It's certainly not a one-size-fits-all experience. And at the end of the day, the first commenter was correct. Nearly every state was represented with excellent reasons for why its state was lovely.