upworthy
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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

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Photo by Egor Vikhrev on Unsplash

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.

The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: "Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!!" (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity."

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline, and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014.

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet." However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news."

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait." As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

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Animals & Wildlife

6th grader's science experiment answers, 'Do cat buttholes touch every surface they sit on?'

A question no one knew they needed answered.

Photo courtesy of Kerry Hyde

Do cat buttholes touch every surface they sit on? Science answers.

Cat owners sometimes have unique questions that even Google doesn't always have the answer to. This is probably the sole reason cat forums exist, but one kid who needed a 6th grade science project decided to skip the cat forums for answers and instead use the scientific method. Kaeden Henry, a sixth grader living in Florida, bravely pondered a question few (if any one) has been brave enough to ask: do cat buttholes touch every surface they sit on?

Since cats do whatever the heck they want, training them not to jump on kitchen counters is a feat even Hercules struggles to complete. These fierce felines don't care if you're cooking dinner or trying to get comfy in bed. If they want to sit somewhere, they're going to do it. The thought of cat butts on that expensive Serta pillow designed to feel like you're sleeping on a cloud can gross people out, but thanks to Kaeden, you no longer have to wonder if the butthole itself is also making contact.

Courtesy of Kerry Hyde

The curious sixth grader is homeschooled and well-versed in the scientific method thanks to her mother's PhD in animal behavior with a concentration in feline behavior. And, since they own cats, the science experiment was pretty straightforward (and directly impactful).

To complete the experiment, Henry and his mom, Kerry Hyde, bought non-toxic lipstick and applied it to each of their cat's anuses. Then, the cats were given commands.

Courtesy of Kerry Hyde

"Non-toxic lipstick was applied to their bum-bums, they were then given a series of commands (sit, wait, lie down, and jump up. Side note: Both cats have been trained since kittenhood with a variety of commands, they also know how to high-five, spin around, and speak.), they were compensated with lots of praise, pets, and their favorite treats, and the lipstick was removed with a baby wipe once we collected our data in just under 10 minutes," Hyde wrote in a Facebook post.

The results? Turns out that, no, cat buttholes do not touch every surface cats sit on. Now, let's all take a collective sigh of relief while we go over the details. Kaeden's experiment covered long-haired, short-haired, and medium-haired cats (if your cat is hairless, you better stock up on Clorox wipes just in case).

"His results and general findings: Long and medium haired cat’s buttholes made NO contact with soft or hard surfaces at all. Short haired cats made NO contact on hard surfaces. But we did see evidence of a slight smear on the soft bedding surface. Conclusion, if you have a short haired cat and they may be lying on a pile of laundry, an unmade bed, or other soft uneven surface, then their butthole MAY touch those surfaces!" Hyde shares.

Now every curious cat owner can rest easy knowing that as long as their cat has hair, their bare bottom balloon knot is not touching the majority of surfaces in their home.

Courtesy of Kerry Hyde

The amusing experiment caught the Internet's attention. People laughed and commented, with one person writing, "This is probably the most useful information I’ve learned from a science fair project."

"Good to know!...I can now eat my sandwich left on the counter with confidence!" another writes.

Courtesy of Kerry Hyde

"A+++!!! Whew!! I am very grateful for your sciencing on this subject. My fears from walking in on my cat sitting on my laptop keyboard and subsequently being grossed out and cleaning furiously in a hyper-ocd manner have been somewhat allayed and now maybe I won’t have to use QUIIITE so many wipes." someone chimes in.

"Finally.. Someone answers the important questions!!"

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Motherhood

Moms with adult daughters who call them everyday share their best parenting tips

"I’m raising a future best friend, not just a daughter."

Photo by leah hetteberg on Unsplash

Mom with adult daughters.

Mother-daughter relationships are a bond like no other. For many girl moms, one of the markers of a parenting job well-done is when your adult daughters want to call you everyday.

It's something TikToker @coobellaa hopes will happen. So, she decided to ask her followers for parenting advice–specifically from 'girl moms' who have adult daughters who call them everyday. Her goal: to get their advice on how to keep her relationship with her daughter strong as she grows up, with hopes she will want to call her everyday when she's out on her own.

"Because I’m raising a future best friend, not just a daughter. Girl moms with grown daughters.. what’s your secret to staying close? 🥹🙏🏼💞," she captioned the post.

@coobellaa

Because I’m raising a future best friend, not just a daughter. Girl moms with grown daughters.. what’s your secret to staying close? 🥹🙏🏼💞 #mom #girlmom #momtips

In the video, @coobellaa is getting ready with her young daughter in the mirror. Within the video, she added the caption, "GIRL MOMS with daughters over 20 who still call you everyday...what's something you did while raising them that kept your bond strong?

Moms did not hold back. They opened up about the specific things that have helped them maintain a strong relationship with their adult daughters. These are 18 of the best insights:

1. "Physical affection. I made it a habit to give my kids a snuggle as soon as they woke up and before bed. It kept us connected even through the teen years."

mom, daughter, hug, affection, physical touchMama Said Love GIF by OriginalsGiphy

2. "My daughter is 34, she’s my best friend. I always believed her, I never judged, I gave tons of affection, and we did it together. I was a young Mom, and now a Gigi of 5. I always want more for her ♥️."

3. "Honestly I just made sure I gave them a place of love and no judgement. They knew I was the mom and not their friend but they also knew I could handle the truth better than a lie so lies were[n't] needed."

4. "Be honest, admit to my mistake and try to 'suggest' things once they became adults. I feel like teaching them to trust themselves, their ideas and consequences while at home was the best. I was there."

5. "I laid down with my daughter every night at bedtime and we talked about her day, well into her teens. Sometimes it was boring but I knew someday she may need something important so I always listened."

mom, bedtime, daughter, mom and daughter, listening hallmark hall of fame mother daughter GIF by Hallmark ChannelGiphy

6. "I let them say their truth and didn't try to change it even if it made me look bad I just had to change it this made me cry."

7. "I didn't have all of the answers. I never pretended to. I apologized often and tried to speak about differences when emotions weren't high."

8. "Be real and raw it’s okay to show vulnerability and always say sorry when you don’t hit the mark. Thank them when they show kindness empathy etc. See the best in them and reflect that back to them."

9. "Be honest (age appropriate), allow them to make their own mistakes, tell them that you are learning and make a safe space for them to tell you when you do something wrong and to take accountability ❤️."


safe space, parenting, moms, daughters, parentsyou're safe here season 4 GIF by PortlandiaGiphy

10. "Two things: first, we have 'the bubble'. You can say anything, swear, vent, confess to wrongdoing, etc w/o fear of punishment. It’s a safe space. Sometimes you just need to have a place to 'get it all out”'. Second, every time my daughter comes to me with anything my first response is 'do you need advice or do you need me to just listen?'"

11. "Don’t react… when they come to you with something unhinged as a teen, don’t let your face or words react in that moment! Gather yourself and have the convo HOURS later, no matter what it is!!"

12. "I show grace. I apologize. I’m transparent. I tell them I love them 100 times a day. I’m honest but kind. I’m their biggest supporter. They know I’ll always be here."

13. "'If it's important to you, it's important to me'."

important, family, moms, daughters, bondsBusy Philipps Tonight GIF by E!Giphy

14. "I always tell my daughter (who is 20) that we can sort out all problems together, big or small. Said that to her since she was little and she tells me absolutely everything. she's like my little sis🖤."

15. "My daughter is 22 and we are best friends! Always making time for 'girl time' quality time together. Knowing who she is and always having a safe place to come home to or a sounding board."

16. "I genuinely loved spending time with her, set boundaries but was always open with communication."

mom, daughter, selfie, gif, moms and daughters, parentingGIF by Better ThingsGiphy

17. "The fact they knew I’d be there no matter what, I was their mum not their friend but that nothing couldn’t be sorted. Now as adults I’m a friend as well a mum."

18. "I make sure she knows she’s loved no matter the situation. Even if it’s bad. I want the total honest truth. I believe she truly does trust me entirely! She calls me all the time!"

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Family

'It's not Little Sun': Mom can't believe she's having trouble pronouncing her newborn's name

She had no idea this would be a problem.

via JustusMoms29/TikTok (used with permission)

Justus Stroup is starting to realize her baby's name isn't that common.

One of the many surprises that come with parenthood is how the world reacts to your child’s name. It’s less of a surprise if your child has a common name like John, Mohammed, or Lisa. But if you give your child a non-traditional name that’s gender-neutral, you’re going to throw a lot of folks off guard, and mispronunciations are going to be an issue.

This exact situation happened with TikTok user Justus Stroup, who recently had her second child, but there’s a twist: she isn’t quite sure how to pronounce her child’s name either. "I may have named my daughter a name I can't even pronounce," Stroup opens the video. "Now, I think I can pronounce it, but I've told a couple of people her name, and there are two people who thought I said the same exact thing. So, I don't know that I know how to [pronounce] her name correctly."

@justusmoms29

Just when you think you name your child something normal! #2under2mom #postpartum #newborn #momsoftiktok #uniquenames #babyname #babygirl #sahm #momhumor

Stroup’s daughter is named Sutton, and the big problem is how people around her pronounce the Ts. Stroup tends to gloss over the Ts, so it sounds like Suh-en. However, some people go hard on the Ts and call her “Sut-ton.”

"I'm not gonna enunciate the 'Ts' like that. It drives me absolutely nuts," she noted in her TikTok video. "I told a friend her name one time, and she goes, 'Oh, that's cute.' And then she repeated the name back to me and I was like, 'No, that is not what I said.'"

Stroup also had a problem with her 2-year-old son’s speech therapist, who thought the baby’s name was Sun and that there weren’t any Ts in the name at all. "My speech therapist, when I corrected her and spelled it out, she goes, 'You know, living out in California, I have friends who named their kids River and Ocean, so I didn't think it was that far off.'"


Stroup told People that she got the name from a TV show called “The Lying Game,” which she used to watch in high school. "Truthfully, this was never a name on my list before finding out I was pregnant with a girl, but after finding out the gender, it was a name I mentioned and my husband fell in love with," says Stroup. "I still love the name. I honestly thought I was picking a strong yet still unique name. I still find it to be a pretty name, and I love that it is gender neutral as those are the type of names I love for girls."

The mother could choose the name because her husband named their son Greyson.

The commenters thought Stroup should tell people it’s Sutton, pronounced like a button. “I hear it correctly! Sutton like Button. I would pronounce it like you, too!” Amanda wrote.

“My daughter’s name is Sutton. I say it the same way as you. When people struggle with her name, I say it’s Button but with a S. That normally immediately gets them to pronounce it correctly,” Megan added.

After the video went viral, Stroup heard from people named Hunter and Peyton, who are dealing with a similar situation. “I've also noticed the two most common names who run into the same issue are Hunter (people pronouncing it as Hunner or HUNT-ER) and Payton (pronounced Pey-Ton or Pey-tin, most prefer it as Pey-tin),” she told Upworthy.

baby, newborn baby, baby girl, baby girl teddy, teddy bear, sleeping babyA newborn baby with her Teddy bear. (Representative image)via Canva/Photos

“Another person commented saying her name is Susan and people always think it is Season or Steven,” Stroup told Upworthy. After having her second child, she learned that people mix up even the simplest names. “No name is safe at this point,” she joked.

The whole situation has Stroup rethinking how she pronounces her daughter’s name. Hopefully, she got some advance on how to tell people how to pronounce it, or else she’ll have years of correcting people in front of her. "Good lord, I did not think this was going to be my issue with this name," she said.

Three months later, Stroup posted a video asking her TikTok followers for help giving Sutton a nickname. She said it was easy with her son, Greyson, because they can just call him Grey. But Sutton is a little more difficult. Her father calls her "Tonton," which drives Stroup up the wall. "You cannot be calling a girl Tonton," she exclaimed. Stroup's followers suggested they call her "Sutty," but the name she really liked was "Sunny."

@justusmoms29

Calling all Sutton’s to the conversation! #nicknames #momsoftiktok #momof2 #sahm #toddlermom #newborn #postpartum

This article originally appeared last year.

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Pop Culture

Unbelievable new story reveals how Disney classic The Emperor’s New Groove almost didn't happen

It's being called “the most torturous production in history.”

Flickr

What really happened behind the scenes.

It was the 1990s and the Disney Animation department seemed unstoppable. Over the past decade, Walt Disney Studios Chairman Jeffrey Katzenberg and his army of directors, writers, and animators worked tirelessly to produce a shiny new animated movie for Disney every year, sometimes two or three times yearly. And by all accounts, it was working. These “little hits” they were pumping out for the big boss? Box-office miracles, all of them. Disney had cornered and perfected this market so well that audiences started to forget there were other animation studios out there. The time was known as the Disney Renaissance, and could you blame them? Between 1989 and 1999, Disney Animation truly had the Midas touch, and every movie they produced was imbued with once-in-a-generation movie magic.

Walt Disney Pictures, logo, magic, disney, films, disney renaissance Disney made magic happen in the 90s. Giphy

It began with The Little Mermaid in 1989 and was followed quickly The Rescuers Down Under in 1990 and Beauty and the Beast in 1991. Aladdin (1992) followed, then The Nightmare Before Christmas (1993), The Lion King (1994), A Goofy Movie (1995), Pocahontas (also 1995), The Hunchback of Notre Dame (1996), Hercules (1997), Mulan (1998), and to cap off this incredible dynasty, Tarzan in 1999. Sprinkled between these hits were more hits from Disney's other studio, Pixar (Toy Story in 1995, Toy Story 2 in 1999, A Bug's Life in 1998). Though not technically part of the Renaissance, these hits only added to Disney's bank of classics.

The success seemed to make the team confident they could start doing stranger, quirkier films that strayed from the current cookie-cutter Disney model. But that hubris would lead to an epic battle within the studio. Though Katzenberg was dismissed in 1994, his mark had been made and the Renaissance was still moving ahead one until one of the most fraught productions in Disney’s history. Filled with creative clashes, drastic rewrites, personnel changes, and a rushed timeline, this project had the odds stacked heavily against it. That movie was Kingdom of the Sun.

Or, that’s what it would have been called if everything went according to plan. On December 10, 2000, at the El Capitan Theater in Los Angeles, Disney premiered The Emperor’s New Groove, a zany, highly funny comedy about a selfish young emperor who is accidentally transformed into a llama by his treacherous advisor. To return to his human form, he must rely on a peasant from the village, Pacha, whom he’s already wronged before the initial plot is underway. On paper, this had the potential to be a masterpiece. The cast was beyond stacked. David Spade playing the most David Spade-est characters of all time, a tart, conceited 17-year-old brat emperor named Kuzco; Eartha Kitt (!!) played Yzma, the emperor’s diabolical elderly advisor who secretly wishes to usurp him; and John Goodman played Pacha, the noble and kind village-dweller who must bring Kuzco back and return him to his human self. At the time, audiences were confused by the lack of grandeur, coming off the heels of Tarzan. (Although The Emperor’s New Groove received generally positive critical reviews, by Disney standards, it had underperformed, grossing $169.5 million on a $100 million budget.)


- YouTubewww.youtube.com

But back to Kingdom of the Sun. In 1994, fresh off the gigantic success of The Lion King, Disney Studios' President at the time, Thomas Schumacher, handpicked the movie’s original director, Roger Allers, to lead their next film, which would explore an ancient culture such as the Incas, Aztecs, or Mayans. Allers, alongside co-writer Matthew Jacobs, dreamt up an epic tale set in Peru, where a greedy emperor (voiced by Spade), bored by life at the palace, would trade places with a similarly looking peasant (to be voiced by Owen Wilson), resembling Mark Twain’s novel, The Prince and the Pauper. There were a few other Disney tidbits thrown in, like an evil god of death (Kitt) who sought to destroy the sun, and two love interests: the emperor’s betrothed fiancée Nina, and a llama-herder named Mata (voiced by Laura Prepon). It was perfectly lovely and entirely safe, ideal for its studio. James Berardinelli and Roger Ebert’s book, The Reel Views 2, describedKingdom of the Sun as a “romantic comedy musical in the ‘traditional’ Disney style.” The team even traveled to Machu Picchu in 1996 to immerse themselves in Incan culture and study artifacts and architecture.

This did not go over well with the studio. First, they had already done a version of The Prince and the Pauper, a Mickey Mouse short from 1990 that the studio paired with various at-home releases. The idea felt tired. They needed more, especially considering the “underperformances” of Pocahontas and The Hunchback of Notre Dame. Disney execs were worried that Kingdom of the Sun would fall into the same trap: too self-serious and too ambitious (they had flown to Machu Picchu, c’mon!). So, they called Mark Dindal to come in and punch up the material, naming him co-director. This is where things start to go a bit haywire.

Suddenly, the original director, now co-director, Roger Allers, calls up the singer Sting to compose songs for the movie. He agrees, under one condition: his wife, Trudie Styler, can come along and document the process (more on this later). They settled on the terms, and Sting and his collaborator began to work on eight original songs, each of which is “inextricably linked with the original plot and characters.” Only two songs made the final cut when The Emperor’s New Groove premiered, with three added to the soundtrack CD as bonuses. By the summer of 1998, Disney’s studio executives began to crash out.

Disney, Emperor's New Groove, David Spade, film, disney animationTurns out, the film was in shambles.Giphy

The film was in shambles, nowhere near where it should be for a 2000 release—and it had to be released then, due to various crucial promotional deals Disney had set up with Coca-Cola and McDonalds. Allers had gone wild, overstuffing the film with too many plot elements, eager not to repeat the tired Disney “formula”: a hero, a villain, and a love song. In a panic, the Disney executives devised a plan that would later be known infamously as a “Bake Off.” The crew was split in two.

“They gave Mark Dindal a small crew, and me a small crew, to come up with two different versions of the story. Which is just kind of awful to compete against each other,” recalls Allers to Vulture. On one side was Allers, who proposed a complex yet emotionally moving film that had the potential to rival The Lion King. Dindal was on the other side, but his pitch didn’t involve story elements or characters being cut. He suggested an entirely different movie. According to storyboard artist Chris Williams, “Even more than probably pitching a story or new characters, we were pitching a tone. We were suggesting a radically different tone than what Kingdom of the Sun had been. A lot of what was funny about it was just how preposterous it was. And I’d never heard Tom and Peter laugh before. They were almost literally on the floor laughing.”


The Emperors New Groove, angel, devil, scene, movie, DisneyIt wasn't really a pitch, like the movie ended up being, it was funny.Giphy

Roger Allers saw what was happening—this was the movie—and left the project. It was September 1998, and Disney had already wasted $30 million of its $100 million budget. Oh, and only 25% of the film was animated. They had about a year to pull off the heist of the century.

When they emerged from the “Bake Off,” Dindal and producer Randy Fullmer halted production for six months. They returned with The Emperor’s New Groove,a buddy comedy set loosely in Peru. It had become an entirely new film: most of the cast, except Spade and Kitt, had been fired. It was leaner: fewer characters, simpler backgrounds. They squeaked by the deadline and somehow managed to release a movie that year.

And that would have been the end of it. Kind of weird and tonally different Disney film breaks even. Nothing more to see. That is, if not for Sting’s wife, documentarian Trudie Styler, who had been capturing all of the drama from the sidelines. Remember Sting’s ultimatum at the beginning? Styler kept her promise, creating a documentary called The Sweatbox, named for the screening room at Disney Studios in Burbank that had no air conditioning and caused the animators to sweat while their work was being inspected. What began as a behind-the-scenes vanity project for her husband transformed into an unprecedented glimpse behind the curtain at the corporate dysfunction at Disney.

Sketch, Disney, Emperors New Groove, Disney, behind the scenesSketches from Kingdom of the SunDeviantArt

But while The Emperor’s New Groove has found a niche cult following since its release, The Sweatbox can’t be found… anywhere. The 86-minute documentary, which Disney approved, was initially scheduled for release in 2001 and even enjoyed a few screenings, including a worldwide premiere at the Toronto Film Festival and an unpublicized one-week run at the Loews Beverly Center Cineplex in Los Angeles. Reporting on The Sweatbox, Wade Sampson wrote:

“The two executives did come across as nerdy bullies who really didn’t seem to know what was going on when it came to animation and were unnecessarily hurtful and full of politically correct speech. They looked like the kids in high school that jocks gave a “wedgie” to on a daily basis. How much of that impression was due to editing and how much was a remarkable, truthful glimpse is up to the viewer to decide.”

Now and then, a brave vigilante dares to post a clip of The Sweatbox online, but Disney always removes it. But it’s funny how things end up: after the first screening of The Emperor’s New Groove, someone from Disney leadership said, “We’ll never make that kind of movie again.” Yet, since then, Disney has released a direct-to-video sequel named Kronk’s New Groove, an animated TV series, and various games based on that “cursed movie.”

Seems like the Emperor didn't throw off Disney's groove after all.

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Woman reveals how people get such long-lasting spray tans and it's grossing people out

As a first-timer, she was shocked at the instructions.

Photo credit: Canva

Woman is disgusted after learning the truth behind lasting spray tans.

Not everyone tans easily, and for some, reducing the risk of skin cancer and premature excess wrinkles is more important than laying out with a bottle of baby oil. For those who want a tan without the massive amounts of UV exposure, spray tanning is a good option. You can get the sun-kissed, recently back from vacation look without the risk.

The process is simple. You walk into a room and someone comes in with what looks like an airbrush gun and sprays a nice even layer or two of artificial melanin on your skin. It can even out your skin tone, leaving your skin looking healthy and more vibrant. There is a catch though–it's temporary.

spray tans; spray tan care; hygiene after spray tan; how to make spray tan last; truth behind spray tansPhoto credit: Canva

Technically a summer tan acquired the old-fashioned way is also temporary, but it generally takes weeks or months to completely fade away. But a spray tan only lasts about 5-10 days depending on how well you "care" for it. A woman who goes by the name Miss Redacted on TikTok recently received her first spray tan, and when given the instructions for how to extend the life of her spray tan through "proper care," she was left flabbergasted.

Of course, when you get something done to your body you are expecting that there will be specific instructions on how to care for the new thing. Whether it's a piercing, a tattoo, or even a chemical peel, you expect an overload of informative care instructions before you're allowed to leave the place you received the service.

So the woman was not surprised to receive the rundown on making sure her skin remained glowingly sun-kissed for as long as possible. What she wasn't expecting was the lack of care. Or maybe the better description would be the lack of hygiene required to maintain her newly tanned skin.

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"Recently I got a spray tan for the first time because I really like being tan but I don't want to have wrinkles later because I'm obviously very vain. So I went the first time and I expected that I wouldn't be able to shower normally for the first 12-24 hours, and that didn't bother me that much because I'm like, okay, I understand the tan has to set in. I can be gross for a half a day, a day max, whatever, it's not that serious," Miss Redacted says before explaining the woman who did her spray tan began talking her through the process.

The confused woman recalls a roommate in college who used to get spray tanned all the time as she put the pieces together on hygiene and spray tans. She tells the person doing her spray tan that she generally showers twice a day using soap and a silicone scrubber to wash her entire body, to which the spray tan artist immediately tells her not to use the scrubber on her body because it will take her tan off.

spray tans; spray tan care; hygiene after spray tan; how to make spray tan last; showeringPhoto credit: Canva

"I was like, 'Oh so don't use it the first shower?' and she was like 'No, like not at all.' And I was like 'What should I use instead of that?'" the first-time customer explains.

She was shocked to hear the artist tell her that she needed to switch to a washcloth and only use it to wash her, "underarms, your bikini area, and under your bra line." Again, Miss Redacted clarifies that means for the first shower only, but the artist reiterates not to put soap on your body "at all" for the first shower, only using a washcloth in the areas she previously mentioned. Once again, the woman was dumbfounded and asks again, what the spray tan artist means.

"I was like, 'what do you mean?' And she was like, 'if you want your tan to last the full 10 days, when you shower only use soap in those areas and just do water everywhere else,'" she says.

There was no getting around the idea that in order for the spray tan to last the woman was not going to be able to properly wash herself and she was thoroughly uncomfortable with that idea, informing the artist that she was going to continue to bathe regularly. Miss Redacted was told that if she bathed like normal her spray tan would only last five or six days.

spray tans; spray tan care; hygiene after spray tan; how to make spray tan last; showerPhoto credit: Canva

"Because I got down this rabbit hole, I started reading about it on Reddit and some of the ways that girls were saying they maintained their spray tans is absolutely insane. Absolutely insane. Like y'all need a bath. Y'all need a...actually a hose down. Let's like put you in the yard with some Dawn, like you're one of the ducks in an oil spill. I think that's what's needed at this point," the woman jokes before clarifying that she doesn't think every woman getting spray tanned is avoiding bathing.

But when it comes to the ick factor over the ones who have been skipping the shower for weeks at a time, the woman isn't the only one feeling the heebie jeebies. Commenters are also shocked and a little grossed out.

One person summoned knowledge from the legal scholar, Elle Woods, saying, "I can see not washing for 24 hours in order to not activate the ammonia thioglycolate."

"I will just continue to embrace my Morticia Addams aesthetic then because I will be scrubbing," another woman says.

spray tans; spray tan care; hygiene after spray tan; how to make spray tan last; truth behind spray tansSome people would prefer to just not be tan than not fully clean themselves.Photo credit: Canva

"What do you mean? WHAT DO YOU MEAN," one person demands, seeking answers that likely involve soap and water.

"The first time I spray tanned, I used a washcloth and most of the tan came off. I knew at that moment people aren't showering properly. There is no way a spray tan is lasting 10 days," a commenter reveals.

Other people explain how they get their spray tans to last longer while continuing to shower daily by using tinted moisturizers and body lotions that have a gradual tanner in it. The consensus seems to be that regular spray tanning is expensive without finding an affordable alternative to maintain the tan between sessions while continuing to bathe, but spray tanning before a special occasion is preferred. Who knew hygiene after spray tanning was such an involved art form?

This article originally appeared last year.

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