Depression grips everyone differently. To Trista Kempa, it means lying in bed and wishing she never woke up.

"It’s not that I wish I was dead," the 30-year-old New Yorker clarifies. "I just feel like I’m missing any feeling at all."

When Kempa was a college student living in Michigan, a doctor told her she she may have seasonal affective disorder — a form of depression, fittingly dubbed "SAD," that typically strikes when the days grow shorter in fall and winter. For patients, a persistent decrease in sunlight exposure may cause mood swings, energy loss, increased anxiety, and more.

It's the winter blues on steroids.



GIF by Emma Darvick.

Keep Reading Show less
Mozilla
True
Firefox

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

Keep Reading Show less