Firefighter extinguishes conspiracy theories with cold hard facts

Who would have thought that giving the world access to all human knowledge via the internet, the ability to follow and hear from experts on any subject via social media, and the ability to see what's happening anywhere in the world via smartphones with cameras would result in a terrifying percentage of the population believing and spouting nothing but falsehoods day in and day out?

Those of us who value facts, reason, and rational thought have found ourselves at some of our fellow citizens and thinking, "Really? THIS is how you choose to use the greatest tool humanity has ever created? To spew unfounded conspiracy theories?"

It's a marvel, truly.

Between Coronavirus/Bill Gates/5G conspiracies and QAnon/Evil Cabal/Pedophile conspiracies, I thought we were pretty much full up on kooky for 2020. But apparently not. The massive fires up and down the West Coast have ignited even more conspiracy theories, some of which local law enforcement and even the FBI have had to debunk.


Can we please get off this timeline of insanity?

Thankfully, there are voices of reason out there. Pretty much any rumor you hear or see gets fact checked pretty quickly, so unless you're so far gone that you think every single fact checking website is "in on it," it's not too hard to find the truth.

And sometimes, the truth comes in brief, refreshing, not-unattractive packages.

A firefighter who goes by the TikTok handle @wildlandmike shared a quick response video to a young woman's ridiculous conspiracy-laden video about the Western fires. His delivery is perfect, and Twitter users are going gaga over it.

It doesn't hurt that Wildland Mike fits the "hot firefighter" stereotype, and many of the responses were...well...thirsty. (As a colleague asked this morning, "Do they not let ugly people become firefighters or something?") Good-looking experts spewing facts is a double whammy of attractiveness in the disinformation age. It is what it is.

But the comments also highlighted the unfortunate fact that this girl making the conspiracy video has an actual reach.


Just for funsies, I looked her up on TikTok. She has 2.6 million followers, SO THAT'S NEAT. Most of her content doesn't appear to be this off the wall crazy, which actually makes it worse. Kids are going to follow her to see her talk about her dog or her having lived in an amusement park and then get hit with a conspiracy theory video. It's also entirely possible that she makes conspiracy theory videos for a joke or as satire or something, but DON'T YOU KNOW SATIRE IS DEAD AND PEOPLE BELIEVE BATSH*T CRAZY THINGS IN 2020, @cierra_mistt???

Seriously, is there some kind of humanity reset button somewhere? Has anyone looked for one in earnest? Maybe it's hidden under the edge of Flat Earth or on the belly button of Sasquatch or something.

At any rate, more firefighters fighting fiction with facts, please. It's the content we all need right now.

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Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

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Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


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Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.