Expert's ‘Let them' theory inspires people to post on social media without fearing judgment
"Your social media is for your self-expression."

Mel Robbins and a woman looking at her smartphone.
Most people have a few hundred or more followers on social media, and it can be paralyzing to post something because even if you express a rather bland opinion, it’s bound to bother someone. It's also nerve-racking to post a photo of yourself or your family because you may be judged on your appearance.
You have a joke? Someone might find it unfunny. Went on vacation? A friend may subtly brag that they went somewhere nicer. Went out for a nice dinner? Your dietary choices may face scrutiny. Lost a few pounds and want to show off how good you look? You know who may get jealous.
How to post on social media without fear
The problem is, you’re letting others subtly control how you express yourself on social media. Mel Robbins, a podcast host, author, motivational speaker, and former lawyer, offers empowering advice for those holding you back: Let them.
@melrobbins This is your sign to stop giving away your control to other people’s opinions… If you find that you take things personally, worry what other people think about you, are scared of being judged, or find that you can’t stop overthinking, you need to hear this episode of The Mel Robbins Podcast 🎧 “How to Stop Caring What People Think of You.” #melrobbins #melrobbinspodcast #letthem #peoplepleasing
“I want to remind you of something," Robbins says in a TikTok video. "Your social media is for your self-expression. It's for your business. It's for your artistry. It's not for your sorority sisters from college. It's not for your family. It's not for the women in your mother’s group. It's for you."
She adds that people’s reactions to your post are something that you have no control over. Instead, Robbins believes that you should take your life back by letting go of the need to control how others react to you.
Robbins' theory is so popular that she wrote an entire book about it, entitled The Let Them Theory.
“Let them think a negative thought about what you're gonna post," Robbins adds. "Let them unfollow you. Let them roll their eyes. Let them gossip. You can't control any of it anyway. The only thing you can control is you can control what you think of yourself...Let them think something negative. Let them do something negative, like unfollow you or write some comment or whatever...Let them know that the power is not in someone else. The power is in you.”
A granddaughter shares her social media post with grandmother.via Canva/Photos
Robbins is also clear that she’s talking about people looking to make posts about their business, a creative endeavor, or something about themselves that shows that they aren’t perfect. A lot of Robbins' work is about how to deal with difficult and toxic people, so she’s clearly not pushing people to feel free to make provocative posts that antagonize people, but to have the confidence to express themselves without worrying about pleasing everyone.
What is the locus of control?
Robbins' advice has its roots in psychology, in a concept known as the locus of control. It’s the extent to which people feel that the outcomes in their life are based on what they do (internal control orientation) or on events outside their personal control (external control orientation). When we say “Let them” to any host of reactions we get from people, we switch the locus of control to an internal setting, where we believe that by being unattached to opinions, we can better control the outcomes in our lives.
Next time you’re feeling a little trepidation before hitting “post,” don’t forget Robbins’ mantra: Let them. Their opinions don’t define you, but your willingness to share authentically does. Your social media feeds are your page to express your voice, not a monument to others’ expectations.