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Culture

Yassification, the hilariously bizarre beauty meme that has taken over social media

yassify, yassify bot, yassification, toni collette
Twitter

Toni Collette being 'yassified' on Twitter.

Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.

Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.

As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.

The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.

Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?

​The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.

​Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.

Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.

British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.

The Doll from "Squid Game" is ready to slay more than just the players.

Daniel Kaluuya, Get Out of here with that glam

As a Maggie Smith fan, this one was my particular favorite.

Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.

As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.

The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.

Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.

On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."

The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.

Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.

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Actor Mark Wahlberg at the 'Contraband' Movie Premiere In Sydney, Australia

Hollywood isn’t a place where people typically talk about their faith. In a world run by free-thinking creatives and people with secular, progressive values, those who hew to more traditional, conservative Christian beliefs tend to be less visible.

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Wahlberg spoke about the balance he has to strike between his private and professional life on the Today show on February 22, also known as Ash Wednesday to Christians. The “Boogie Nights” actor wore an ash cross on his forehead to commemorate the holy day.

“It’s a balance,” the 51-year-old actor said. “I don’t want to jam it down anybody’s throat, but I do not deny my faith. That’s an even bigger sin. You know, it’s not popular in my industry, but I cannot deny my faith. It’s important for me to share that with people. But, I have friends from all walks of life and all different types of faiths and religions, so it’s important to respect and honor them as well.”

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“I don’t force it on them,” he said. “But they know that Dad can’t start the day without being in prayer, can’t start the day without reading my Scripture or going to Mass. And hopefully, instead of forcing that on them, they’ll say, ‘Well, if it works for Dad, maybe it’ll work for us,’ and they’ll kind of gravitate towards it on their own.”

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“He’s been in my life since I was 13,” Wahlberg said of Flavin. “He married me and my wife and baptized all my children.” It's also believed that Flavin helps Whalberg choose his movie roles that “honor his religious roots.”

The “Father Stu” star says that his faith has helped him develop the discipline to be a successful actor.

"Discipline has always been important for me in life," he told Today. "Once I started getting into movies and transitioned from music, I realized I needed a lot of discipline in my life, and that discipline has afforded me so many other things. I’ve been rewarded for it so much, and I want to share that with people, whether that’s with fasting, working out more, detaching from other things and just spending more time with God, in prayer or in thoughtful reflection. Those things are important."

Wahlberg’s ability to live a life in alignment with his faith is noble in an industry that can easily challenge one’s moral compass. It’s also noteworthy that has chosen to live by example instead of being preachy and is accepting of those who may believe differently.

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